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Why Authentication Now Determines Conversion Rates | PYMNTS.com

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The most important players in digital commerce are usually the ones consumers never see.

They work behind the scenes, building systems that keep authorization moving, eliminate outages and secure transactions even during the busiest shopping moments of the year. Delivering 100% uptime is a tough goal to hit. Meeting it consistently might be the most powerful competitive advantage in payments today.

Black Friday Needs Operations, Not Blackouts

With one of the business shopping days in the rearview mirror, Entersekt Chief Strategy Officer Dewald Nolte said the company prepared for Black Friday weeks in advance because interruptions in authentication can create instant revenue loss. “The Operations team is absolutely the unsung heroes,” he said, in the “What’s Next in Payments” series on (appropriately enough) “Unsung Heroes” in payments.

Success is defined by silence. “If you are really successful during that time, then nothing happens,” Nolte said. That means no outages, no panic and no last-second escalations from merchants or issuers. It also means no lost conversions due to authentication failures or slow challenge responses.

Nolte described a strategy built on planning and visibility. Entersekt spins up war rooms ahead of major retail days, scales processing capacity and keeps direct lines open with top processing partners so potential issues are identified at once. “We had 100% uptime this year,” he said.

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Friction Lives in the Background

Most failed payments are not caused by consumer behavior. They come from authentication systems that cannot make a decision quickly. The risk scoring might be wrong, the device might look unusual, or data signals might contradict each other. All of that happens in the background, but it affects every conversion rate in digital commerce.

Nolte said the first challenge is seeing both sides of the transaction. Entersekt’s authentication platform gleans visibility into merchant and issuer data. A small shift in risk scoring at the merchant level can trigger alerts for issuing banks, causing confusion on both sides. The key is understanding when something is a pressing issue worthy of examination and when it is a passing anomaly. The most important capability is to “isolate something that is just a blip in the network versus something that is a real problem,” Nolte said.

Regulated and Unregulated Markets

Authentication flows are shaped by regulation, and that creates two very different types of digital markets. In highly regulated areas such as Europe, Nolte said there are “strong mandates in place” that drive multifactor authentication and higher consumer challenge rates. Too many challenges can slow payments down and increase abandonment. The work becomes helping issuers trust silent or frictionless authentication, where the consumer does not need to take an action but the bank still receives strong data signals.

In unregulated markets like the United States, the problem is different. Very few digital transactions use EMV 3-D Secure, at about 2% to 5%, he said. That creates a data shortage. Issuers do not get enough good transactions to train their models.

“If you send only bad transactions over the network, then it is almost a catch-22,” Nolte said. The solution is sending more quality data so banks know what good looks like. Better models lead to more approved transactions and fewer unnecessary challenges.

Data Quality Is the Real Difference Maker

Authentication and risk evaluation depend on device intelligence, behavioral analytics and repeat patterns. They are only as good as the data feeding them. Nolte said the key lesson is direct. “If you get garbage in, you get garbage out,” he said.

He offered up an example in which Entersekt was looking at international account data. Poor information made it appear that most transactions were coming from the United Kingdom when the issuer was based in South Africa. Better collection methods fixed the issue instantly, improving decisions and increasing genuine approvals.

Dashboard That Changes the Conversation

One of Entersekt’s major developments this year is a real-time dashboard that lets clients see trends develop with speed and accuracy. “You can see the trends in real time and you are able to then very quickly see if something happens,” Nolte said.

That transparency limits false alarms, helps customers understand problems without calling support centers and ensures faster action when something matters. It is a repositioning of authentication from hidden infrastructure to shared intelligence.

Authentication succeeds when it disappears. When models know what good looks like, fewer transactions get challenged. When dashboards provide visibility across issuers and merchants, support teams stay calm. And when data improves, authorization rates rise.

These are not headline stories. They are the unseen background decisions that determine whether a consumer keeps shopping or abandons a cart. Nolte said it plainly, with a mention of the consumer spending deluge that just happened after Thanksgiving: “What you want is a Black Friday and not a blackout Friday.”

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Fintech

Speed Raises $8 Million to Expand Bitcoin and Stablecoin Payment Solutions | PYMNTS.com

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The company will use the new funding to build capacity, expand to new regions, develop more merchant tools, enable cross-border and creator payouts, and maintain reliability and compliance, it said in a Tuesday (Dec. 16) blog post.

Speed’s offerings include a global payment layer called Speed Merchant that is designed for merchants, platforms and payment systems and enables them to accept both Bitcoin and stablecoins, according to the post.

The company also offers a Lightning wallet called Speed Wallet that serves individuals and businesses and enables Bitcoin and stablecoin transfers, supports global payouts, offers local on- and off-ramps, and powers USDT transactions, the post said.

“We’ve always believed that Bitcoin and stablecoins can power everyday payments,” Speed CEO Niraj Patel said in the post. “That requires real infrastructure—fast, compliant and scalable. This investment validates that belief and accelerates our mission.”

Speed co-founder Jayneel Patel said in the post that the company aims to “solve real problems with technology.”

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“Speed started as a merchant solution and has grown into a global payment network,” Jayneel Patel said, adding the company is “ready to take the next leap.”

Stablecoin issuer Tether and venture fund ego death capital co-led the funding round, per the post.

Tether said in a Tuesday press release that its investment supports its strategy to support Bitcoin-aligned financial infrastructure and expand the utility of its USDT stablecoin in real-world payment environments.

“We support teams building practical infrastructure that reduces friction in payments and expands access to reliable settlement rails,” Tether CEO Paolo Ardoino said in the release.

Tether’s USDT stablecoin is the most traded cryptocurrency by volume around the world.

Adam Gebner, associate at ego death capital, said in a Tuesday blog post that Speed processed over $1.5 billion in payment volume over the past 12 months and serves more than 1.2 million users.

“By bridging Lightning and stablecoins in a single, compliant platform, Speed is positioning itself as foundational infrastructure for the Bitcoin and stablecoin economy, serving merchants, platforms and users across both developed and emerging markets,” Gebner said in the post.

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Databricks Targets $134 Billion Valuation in New Funding Round | PYMNTS.com

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Data analytics/artificial intelligence (AI) firm Databricks is reportedly raising $4 billion in a new funding round.

This Series L round would value the company at $134 billion, up 34% from its last session of funding during the summer, the Wall Street Journal (WSJ) reported Tuesday (Dec. 16).

Ali Ghodsi, Databricks’ co-founder and CEO, told the WSJ the company plans to use the new funding to invest in its core data-analytics products and AI software, while also letting its workers engage in secondary share sales.

The company, among the most valuable private firms in Silicon Valley, also plans to hire around 600 fresh college graduates in 2026, the CEO added, in addition to adding thousands of new jobs worldwide in Asia, Latin America and Europe. It also plans to hire AI researchers, who are typically paid top salaries, the WSJ added.

The report noted that Databricks has benefited from the AI boom, which relies partially on private corporate data to customize AI models. Databricks told the WSJ that its data-warehousing product, which can serve as an underlying data platform for AI services, surpassed a $1 billion revenue run rate at the end of October.

This year has seen Databricks ink deals with OpenAI and Anthropic to help sell AI services to business customers. Each of these partnerships are designed to push clients to develop AI agents, or independent bots that can carry out tasks on behalf of humans.

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The company’s new funding round comes three months after Databricks’ Series K round, which valued it more than $100 billion, up from $62 billion at the start of the year.

In other AI news, PYMNTS wrote earlier this week about The General Intelligence Company of New York, a start up developing agent-based systems designed to take over large portions of company operations.

“The company’s name deliberately evokes Gilded Age ambition, and founder Andrew Pignanelli told PYMNTS that the reference was intentional,” that report said. “He said he views AI as foundational infrastructure for the next era of company-building, much as railroads and industrial capital reshaped the United States economy more than a century ago.”

The company started by working backward from “the one-person billion-dollar business,” as Pignanelli termed it.

“We started at the end, the actual one-person billion-dollar company, and worked our way back and we were like, ‘What can we do today?’” he said.

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Apple App Store Fees Face Pressure From EU Developers | PYMNTS.com

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A collection of app developers and consumer groups want Europe to enforce laws against Apple.

The Coalition of App Fairness (CAF) on Monday (Dec. 15) issued an open letter to the European Commission (EC) accusing the tech giant of “persistent” non-compliance with Europe’s Digital Markets Act (DMA).

The letter follows findings from the EC that Apple had violated the DMA by keeping developers from directing users to alternative payment methods, fining the tech giant $588 million.

Apple in turn revised its terms for its app store to impose fees that ranged from from 13% for smaller businesses to up to 20% for App Store purchases. However, the CAF says Apple has not addressed what it calls a core issue: the company’s fees are preventing fair competition.

“The law says that gatekeepers like Apple must allow developers to offer and conduct transactions outside of the App Store free of charge,” the letter said. “However, Apple is now charging developers commission, fees of up to 20% for such transactions. This is a blatant disregard for the law with the potential to vanquish years of meaningful work by the Commission.”

The CAF also notes that Apple plans to introduce new terms and conditions for the App Store next month, and says it suspects the new terms will include fees that violate the DMA.

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“Apple cannot be permitted to exploit its gatekeeper position by holding the entire industry hostage,” the letter added.

PYMNTS has contacted Apple for comment but has not yet gotten a reply. The company had in September called on the commission to rethink the DMA, which was created to prevent market abuse by tech giants doing business in Europe.

“Over that time, it’s become clear that the DMA is leading to a worse experience for Apple users in the EU,” Apple wrote in a blog post. “It’s exposing them to new risks, and disrupting the simple, seamless way their Apple products work together. And as new technologies come out, our European users’ Apple products will only fall further behind.”

In its blog post, Apple argued the DMA requirements for allowing other app marketplaces and alternative payment systems don’t take into account the privacy and security standards of the App Store, putting customers at risk for being overcharged or scammed.

“The DMA also lets other companies request access to user data and core technologies of Apple products,” the company wrote. “Apple is required to meet almost every request, even if they create serious risks for our users.”

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