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This Week in AI: President Trump Releases AI Action Plan; Delta Tests Personalized Pricing | PYMNTS.com

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The White House released a policy roadmap detailing President Donald Trump’s strategy to maintain U.S. leadership in the global artificial intelligence (AI) race. The plan emphasizes deregulation, infrastructure development, tighter export controls and freedom of speech for chatbots.

Among its stipulations, the “America’s AI Action Plan” mandates that AI systems are built from the ground up with “freedom of speech” and adhere to American values instead of shaped by “ideological bias.”

The National Institute of Standards and Technology (NIST) was also directed to revise its AI risk management framework to “eliminate references to misinformation, diversity, equity and inclusion, and climate change.”

Read more: President Trump’s AI Action Plan Calls for Chatbot Free Speech

Delta Looks to Set Prices Based on Traveler’s Personal Data

Delta Air Lines is rolling out “personalized pricing” to 20% of its airfares by the end of the year, in a major overhaul of its pricing structure. That’s up from 3% today.

Personalized pricing is pricing tailored to the individual based on the personal data collected.

For example, two people shopping for airfares at the same time might see different prices if one is a business traveler and the other is a budget-conscious consumer, based on information like income estimates, browsing behavior, purchase history or type of device used.

That’s different from dynamic pricing, which is determined by market factors such as real-time supply and demand and pricing by competitors. While the price changes, everyone sees the same price at a given time.

The FTC calls personalized pricing “surveillance pricing” and noted that at least 250 companies have deployed it.

See here: Delta Air Lines Tests AI-Powered Personalized Pricing

Google Search Holds Its Own Amid Competition

In reporting second-quarter earnings, Google’s parent Alphabet said AI Overviews now has more than 2 billion monthly users across 200 countries and territories. It also drives 10% more search queries globally.

In the quarter, Google Services revenue — which includes search, subscriptions, platforms, devices and YouTube ads — rose by 12% to $82.5 billion from the prior year.

Alphabet also said it would raise its capital expenditures this year to $85 billion. That’s $10 billion up from revised forecasts that Alphabet gave earlier this year and a 62% jump from what it actually spent in 2024.

More here: Pichai: AI Overviews Top 2 Billion Users and Boost Search by 10%

Opentable’s Rolls out AI Assistant, ‘Concierge’

OpenTable is debuting an AI assistant to help diners research restaurants faster, called “Concierge.”

Diners can ask Concierge questions such as whether a restaurant has vegan options or a kid-friendly atmosphere, by clicking the “ask a question” bar beneath the restaurant profile. Concierge also scours reviews in real time.

CTO Sagar Mehta told PYMNTS that Concierge can answer 80% of common questions asked by diners. The AI assistant also alleviates the workload of restaurants since they don’t have to answer phone calls from diners that ask the same questions repeatedly, like hours of operation.

Concierge is free for the public. It is embedded in both the OpenTable app and desktop website.

Coming next is the ability to book reservations for diners.

See here: OpenTable Debuts AI-Powered Concierge for Diners

OpenAI Plans GPT-5 Launch in August

OpenAI is reportedly preparing to launch GPT-5 model next month, according to Reuters.

OpenAI CEO Sam Altman said in a post on X that GPT-5 would be an “experimental” model that incorporates new research techniques that will be embedded in future models.

“We think you will love GPT-5,” Altman wrote, without revealing a launch date.

Altman said GPT-5 will not include the advanced math capability that led its latest reasoning LLM to win a gold medal at the prestigious International Math Olympiad.

Google Gemini said it also got a gold medal at the same math competition.

Related: OpenAI Set to Launch GPT-5 in August While Simplifying Offerings

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Speed Raises $8 Million to Expand Bitcoin and Stablecoin Payment Solutions | PYMNTS.com

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The company will use the new funding to build capacity, expand to new regions, develop more merchant tools, enable cross-border and creator payouts, and maintain reliability and compliance, it said in a Tuesday (Dec. 16) blog post.

Speed’s offerings include a global payment layer called Speed Merchant that is designed for merchants, platforms and payment systems and enables them to accept both Bitcoin and stablecoins, according to the post.

The company also offers a Lightning wallet called Speed Wallet that serves individuals and businesses and enables Bitcoin and stablecoin transfers, supports global payouts, offers local on- and off-ramps, and powers USDT transactions, the post said.

“We’ve always believed that Bitcoin and stablecoins can power everyday payments,” Speed CEO Niraj Patel said in the post. “That requires real infrastructure—fast, compliant and scalable. This investment validates that belief and accelerates our mission.”

Speed co-founder Jayneel Patel said in the post that the company aims to “solve real problems with technology.”

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“Speed started as a merchant solution and has grown into a global payment network,” Jayneel Patel said, adding the company is “ready to take the next leap.”

Stablecoin issuer Tether and venture fund ego death capital co-led the funding round, per the post.

Tether said in a Tuesday press release that its investment supports its strategy to support Bitcoin-aligned financial infrastructure and expand the utility of its USDT stablecoin in real-world payment environments.

“We support teams building practical infrastructure that reduces friction in payments and expands access to reliable settlement rails,” Tether CEO Paolo Ardoino said in the release.

Tether’s USDT stablecoin is the most traded cryptocurrency by volume around the world.

Adam Gebner, associate at ego death capital, said in a Tuesday blog post that Speed processed over $1.5 billion in payment volume over the past 12 months and serves more than 1.2 million users.

“By bridging Lightning and stablecoins in a single, compliant platform, Speed is positioning itself as foundational infrastructure for the Bitcoin and stablecoin economy, serving merchants, platforms and users across both developed and emerging markets,” Gebner said in the post.

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Databricks Targets $134 Billion Valuation in New Funding Round | PYMNTS.com

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Data analytics/artificial intelligence (AI) firm Databricks is reportedly raising $4 billion in a new funding round.

This Series L round would value the company at $134 billion, up 34% from its last session of funding during the summer, the Wall Street Journal (WSJ) reported Tuesday (Dec. 16).

Ali Ghodsi, Databricks’ co-founder and CEO, told the WSJ the company plans to use the new funding to invest in its core data-analytics products and AI software, while also letting its workers engage in secondary share sales.

The company, among the most valuable private firms in Silicon Valley, also plans to hire around 600 fresh college graduates in 2026, the CEO added, in addition to adding thousands of new jobs worldwide in Asia, Latin America and Europe. It also plans to hire AI researchers, who are typically paid top salaries, the WSJ added.

The report noted that Databricks has benefited from the AI boom, which relies partially on private corporate data to customize AI models. Databricks told the WSJ that its data-warehousing product, which can serve as an underlying data platform for AI services, surpassed a $1 billion revenue run rate at the end of October.

This year has seen Databricks ink deals with OpenAI and Anthropic to help sell AI services to business customers. Each of these partnerships are designed to push clients to develop AI agents, or independent bots that can carry out tasks on behalf of humans.

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The company’s new funding round comes three months after Databricks’ Series K round, which valued it more than $100 billion, up from $62 billion at the start of the year.

In other AI news, PYMNTS wrote earlier this week about The General Intelligence Company of New York, a start up developing agent-based systems designed to take over large portions of company operations.

“The company’s name deliberately evokes Gilded Age ambition, and founder Andrew Pignanelli told PYMNTS that the reference was intentional,” that report said. “He said he views AI as foundational infrastructure for the next era of company-building, much as railroads and industrial capital reshaped the United States economy more than a century ago.”

The company started by working backward from “the one-person billion-dollar business,” as Pignanelli termed it.

“We started at the end, the actual one-person billion-dollar company, and worked our way back and we were like, ‘What can we do today?’” he said.

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Apple App Store Fees Face Pressure From EU Developers | PYMNTS.com

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A collection of app developers and consumer groups want Europe to enforce laws against Apple.

The Coalition of App Fairness (CAF) on Monday (Dec. 15) issued an open letter to the European Commission (EC) accusing the tech giant of “persistent” non-compliance with Europe’s Digital Markets Act (DMA).

The letter follows findings from the EC that Apple had violated the DMA by keeping developers from directing users to alternative payment methods, fining the tech giant $588 million.

Apple in turn revised its terms for its app store to impose fees that ranged from from 13% for smaller businesses to up to 20% for App Store purchases. However, the CAF says Apple has not addressed what it calls a core issue: the company’s fees are preventing fair competition.

“The law says that gatekeepers like Apple must allow developers to offer and conduct transactions outside of the App Store free of charge,” the letter said. “However, Apple is now charging developers commission, fees of up to 20% for such transactions. This is a blatant disregard for the law with the potential to vanquish years of meaningful work by the Commission.”

The CAF also notes that Apple plans to introduce new terms and conditions for the App Store next month, and says it suspects the new terms will include fees that violate the DMA.

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“Apple cannot be permitted to exploit its gatekeeper position by holding the entire industry hostage,” the letter added.

PYMNTS has contacted Apple for comment but has not yet gotten a reply. The company had in September called on the commission to rethink the DMA, which was created to prevent market abuse by tech giants doing business in Europe.

“Over that time, it’s become clear that the DMA is leading to a worse experience for Apple users in the EU,” Apple wrote in a blog post. “It’s exposing them to new risks, and disrupting the simple, seamless way their Apple products work together. And as new technologies come out, our European users’ Apple products will only fall further behind.”

In its blog post, Apple argued the DMA requirements for allowing other app marketplaces and alternative payment systems don’t take into account the privacy and security standards of the App Store, putting customers at risk for being overcharged or scammed.

“The DMA also lets other companies request access to user data and core technologies of Apple products,” the company wrote. “Apple is required to meet almost every request, even if they create serious risks for our users.”

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