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This Week in AI: AI Startups Hit Fundraising Gold | PYMNTS.com

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Fortunes are being spent in artificial intelligence (AI), with Perplexity, Thinking Machines and Anthropic attracting billions from investors. Meanwhile, Google, Meta and Blackstone have pledged to spend billions building AI data centers. Here is this week’s top news.

Leading AI Startups Net Billions in Fundraising

AI search startup Perplexity is now worth $18 billion following its latest funding round of $100 million, according to Bloomberg.

Capital raised by Perplexity, which has tripled its valuation over the past year, point to robust investor interest in the competitive AI search market especially for leading startups. Apple reportedly was interested in acquiring Perplexity.

Another big round this week came from Thinking Machines, which was founded by former OpenAI CTO Mira Murati. It has raised $2 billion in a round that values the startup at $10 billion.

“We’re building multimodal AI that works with how you naturally interact with the world – through conversation, through sight, through the messy way we collaborate,” Murati said in a post on X.

The startup plans to unveil its first product in the next two months. It will include a “significant open source component” to help researchers and startups developing custom models, Murati said.

Meanwhile, reports surfaced that Anthropic is being approached by investors whose funding offers could value the startup at $100 billion. Earlier this year, valuation hit $61.5 billion after a $3.5 billion fundraise.

Big Tech Allocates Over $100 Billion to Build AI Data Centers

Google, Meta, Blackstone and CoreWeave plan to invest billions of dollars building AI data centers as demand for computing power grows.

At the Pennsylvania Energy and Innovation Summit, which was attended by President Donald Trump, Google announced it would spend $25 billion over two years in the PJM grid region — an integrated power pool serving 65 million users across 13 states and Washington, D.C. — and has partnered with Brookfield to modernize hydroelectric plants in the state.

Also at the summit, Blackstone said it would invest $25 billion in data centers and energy infrastructure in the state, partnering with PPL to add natural gas power capacity. The private equity giant said Pennsylvania offers low-cost energy and boasts 20% of U.S. natural gas production.

CoreWeave joined in, committing $6 billion to build an AI data center in Lancaster, Pa. Last month, AWS said it was planning to spend $20 billion to expand its cloud computing and AI infrastructure in Pennsylvania.

Separately, Meta CEO Mark Zuckerberg said this week that the company expects to spend “hundreds of billions” of dollars to build multi-gigawatt data centers, including Prometheus and Hyperion, to support its new superintelligence team.

Read more: Google, Meta and Others Pledge Billions of Dollars to Build AI Data Centers

OpenAI to Take a Slice of Chatgpt’s Shopping Revenue

OpenAI is reportedly planning to earn commissions on eCommerce sales made through ChatGPT, according to the Financial Times. The company already features product listings with links to online retailers and partnered with Shopify in April.

OpenAI also aims to integrate a checkout system directly into ChatGPT, allowing users to complete purchases within the platform. Merchants would pay a fee for sales made this way.

This strategy marks a shift from OpenAI’s current revenue model, which relies mainly on subscriptions, and could enable monetization of its free service. The move also poses a challenge to Google’s dominance in online search and shopping, as more users turn to AI tools for these tasks.

See here: OpenAI Seeks Piece of ChatGPT-Driven eCommerce Sales

Google Developing a Unified Chrome and Android Interface

Google may be preparing to merge ChromeOS and Android into a single platform, according to comments by Sameer Samat, president of the Android Ecosystem, in an interview with TechRadar.

When Samat saw the journalist interviewing him using a MacBook Pro, Apple Watch and iPhone together, he wondered by the piecemeal efforts.

“I asked because we’re going to be combining ChromeOS and Android into a single platform, and I am very interested in how people are using their laptops these days and what they’re getting done,” Samat said.

Samat said users switching from iPhones often realize they’ve been missing key features. Industry insiders suggest this could disrupt Google’s ad model and redefine digital brand visibility.

More here: Google Reportedly Melding Chrome OS and Android Into One Platform

AWS Unveils AI Agent Marketplace

Amazon Web Services (AWS) has launched “AI Agents and Tools,” a new category in its Marketplace designed to help businesses easily find, deploy and manage AI agents.

Announced at this week’s AWS Summit in New York, the marketplace features over 900 agents from providers such as Anthropic, Salesforce, IBM, PwC and Stripe.

AWS said its platform stands out for offering services, agents, guardrails and knowledge bases in one place, along with AI-powered semantic search. Use cases include procurement, compliance and document intelligence. Both free and paid agents are available.

Related: AWS Unveils AI Agent Marketplace as ‘One-Stop Shop’ for Enterprise Deployment

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SEC Forms Task Force Promoting ‘Responsible AI Integration’ | PYMNTS.com

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The initiative, announced Monday (Aug. 4), is designed to promote responsible use of AI while enhancing innovation and efficiency in the SEC operations. Valerie Szczepanik, who has been named the SEC’s chief AI officer, will head the task force.

“Recognizing the transformative potential of AI, the SEC’s AI Task Force will accelerate AI integration to bolster the SEC’s mission,” the regulator said in a news release.

“It will centralize the agency’s efforts and enable internal cross-agency and cross-disciplinary collaboration to navigate the AI lifecycle, remove barriers to progress, focus on AI applications that maximize benefits, and maintain governance. The task force will support innovation from the SEC’s divisions and offices and facilitate responsible AI integration across the agency.”

Before being named the chief AI officer, Szczepanik directed the SEC’s Strategic Hub for Innovation and Financial Technology. She has also served as associate director in the SEC’s Division of Corporation Finance a Special Assistant United States Attorney at the United States Attorney’s Office for the Eastern District of New York, according to the release.

The announcement comes two weeks after the White House released a policy roadmap outlining President Trump’s push to keep America in the lead in the global AI race.

“America’s AI Action Plan” follows Trump’s executive order in January that ordered federal agencies to overturn AI regulations put in place by the Biden administration, which focused on oversight and risk mitigation.

“As our global competitors race to exploit these technologies, it is a national security imperative for the United States to achieve and maintain unquestioned and unchallenged global technological dominance,” Trump said in the opening of the AI action plan.

In other AI news, recent research by PYMNTS Intelligence finds that almost all chief product officers (CPOs) expect generative AI to reshape the way they work.

That research showed that nearly all product leaders say AI will streamline workflows within three years, compared to 70% last year. And more than 80% anticipate improvements in data security, compared to half of the CPOs surveyed last year.

“The shift over the past year among CPOs reflects a deeper change in institutional mindset. Gen AI is no longer experimental — it’s strategic,” PYMNTS wrote. “The pressure to deliver more with fewer resources has pushed firms to scale automation of routine, labor-intensive tasks, not just explore how that can be done.”

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Experian Unveils New AI Tool for Managing Credit and Risk Models | PYMNTS.com

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Experian Assistant for Model Risk Management is designed to help financial institutions better manage the complex credit and risk models they use to decide who gets a loan or how much credit someone should receive. The tool validates models faster and improves their auditability and transparency, according to a Thursday (July 31) press release.

The tool helps speed up the review process by using automation to create documents, check for errors and monitor model performance, helping organizations reduce mistakes and avoid regulatory fines. It can cut internal approval times by up to 70% by streamlining model documentation, the release said.

It is the latest tool to be integrated into Experian’s Ascend platform, which unifies data, analytics and decision tools in one place. Ascend combines Experian’s data with clients’ data to deliver AI-powered insights across the credit lifecycle to do things like fraud detection.

Last month, Experian added Mastercard’s identity verification and fraud prevention technology to the Ascend platform to bolster identity verification services for more than 1,800 Experian customers using Ascend to help them prevent fraud and cybercrime.

The tool is also Experian’s latest AI initiative after it launched its AI assistant in October. The assistant provides a deeper understanding of credit and fraud data at an accelerated pace while optimizing analytical models. It can reduce months of work into days, and in some cases, hours.

Experian said in the Thursday press release that the model risk management tool may help reduce regulatory risks since it will help companies comply with regulations in the United States and the United Kingdom, a process that normally requires a lot of internal paperwork, testing and reviews.

As financial institutions embrace generative AI, the risk management of their credit and risk models must meet regulatory guidelines such as SR 11-7 in the U.S. and SS1/23 in the U.K., the release said. Both aim to ensure models are accurate, well-documented and used responsibly.

SR 11-7 is guidance from the Federal Reserve that outlines expectations for how banks should manage the risks of using models in decision making, including model development, validation and oversight.

Similarly, SS1/23 is the U.K. Prudential Regulation Authority’s supervisory statement that sets out expectations for how U.K. banks and insurers should govern and manage model risk, especially in light of increasing use of AI and machine learning.

Experian’s model risk management tool offers customizable, pre-defined templates, centralized model repositories and transparent internal workflow approvals to help financial institutions meet regulatory requirements, per the release.

“Manual documentation, siloed validations and limited performance model monitoring can increase risk and slow down model deployment,” Vijay Mehta, executive vice president of global solutions and analytics at Experian, said in the release. With this new tool, companies can “create, review and validate documentation quickly and at scale,” giving them a strategic advantage.

For all PYMNTS AI coverage, subscribe to the daily AI Newsletter.

Read more:

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Experian Targets ‘Credit Invisible’ Borrowers With Cashflow Score

CFPB Sues Experian, Alleging Improper Investigations of Consumer Complaints

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Anthropologie Elevates Maeve in Rare Retail Brand Launch | PYMNTS.com

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Anthropologie is spinning off its Maeve product line as a standalone brand, a rare move in a retail sector where brand extensions have become less common.

The decision reflects shifting strategies among specialty retailers as they work to adapt to changes in women’s fast-fashion and evolving consumer behavior.

Maeve, known for its blend of classic silhouettes and modern flourishes, will now operate independently with dedicated storefronts and separate digital channels, including new social media accounts and editorial content platforms, according to a Monday (Aug. 4) press release. The brand is inclusive, spanning plus, petite, tall and adaptive options, which broaden its reach as the industry contends with demands for representation.

Maeve has nearly 2 million customers and was the most-searched brand on the Anthropologie website over the past year, the release said. It is also a driver of TikTok engagement. Several of the company’s most “hearted” items online are already from the Maeve label.

“Maeve has emerged as a true driver of growth within Anthropologie’s portfolio,” Anu Narayanan, president of women’s and home at Anthropologie Group, said in the release. “Its consistent performance, combined with our customers’ emotional connection to the brand, made this the right moment to evolve Maeve into a standalone identity.”

While many retailers have retreated from new brand creation, opting instead to consolidate or focus on core labels, Anthropologie’s move suggests confidence in cultivating sizable, engaged consumer communities around sub-brands.

Anthropologie is backing Maeve’s standalone debut with a comprehensive marketing campaign, including influencer-driven content, a new Substack, a launch event in New York, and a charitable partnership, per the release. The first Maeve brick-and-mortar store is set to open in Raleigh, North Carolina, in the fall.

The move comes as the apparel sector in the United States sees shoppers valuing not just price and selection, but brand story, inclusivity and digital experience. While the outcome remains to be seen, Anthropologie’s gamble on Maeve reflects a belief that consumers remain eager to embrace distinctive, thoughtfully curated fashion.

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