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The chaos and confusion of itch.io and Steam’s abrupt adult game ban

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Two of the biggest digital games stores have stopped selling thousands of titles following pressure from a coalition of anti-porn advocates and the world’s biggest payment processing companies. It’s happened before, will likely happen again, and is suppressing art, free expression, and marginalized creators.

Last week, the indie gaming storefront itch.io sent out a sudden notice to the creators that use the site to sell their games, books, art, and other media; it had “deindexed” all content with the NSFW (not safe for work) tag, meaning works with that tag would no longer turn up in itch.io searches, effectively making it impossible to discover or purchase them. Last week, Steam did similarly, removing a swath of games from its platform after implementing stricter policies related to adult content.

In its announcement, itch.io founder Leaf Corcoran explained that the reason for this drastic action was pressure applied to the company’s payment processors by Collective Shout — an Australian nonprofit organization that describes itself as “a grassroots campaigns movement against the objectification of women and the sexualisation of girls.”

“Due to a game titled No Mercy, which was temporarily available on itch.io before being banned back in April, the organization Collective Shout launched a campaign against Steam and itch.io, directing concerns to our payment processors about the nature of certain content found on both platforms,” Corcoran said. Released in March before being delisted by both Steam and itch.io in April, No Mercy was described by Collective Shout as a “rape simulator.” Its developer, Zerat Games, denied this, describing it as a “3D choice-driven adult visual novel with a huge focus on blackmail and male domination.”

As a result of Collective Shout’s actions, in tandem with the payment processors, over 20,000 games, books, comics, and other creative works — confirmed via the Internet Archive — functionally ceased to exist on the site (though purchased content remains in users’ libraries so long as it doesn’t violate itch.io’s new guidelines), imperiling the creators who depend on sales from itch.io. In addition to NSFW content, notable projects that didn’t have the tag were caught up in the purge as well.

There’s also concern that this deindexing event will have a disproportionate impact on queer creators, and in the immediate aftermath there has been confusion about the distinction between “NSFW” and “adult” content, with a lot of LGBTQ+ stories and games falling under the umbrella of the former. “My SFW sci-fi comic that’s no worse than a standard Marvel movie also got deindexed… but it had the LGBT tag,” wrote Yuki Clarke, a comic artist, on Bluesky.

Whenever a platform announces a blanket ban on adult content, LGBTQ+ creators are almost always disproportionately affected, harming queer artists and invariably queer people. In 2021, eBay’s removal of its “Adult Only” section eliminated a popular storefront for LGBTQ+ erotica artists and collectors. In 2022, Tumblr settled with the New York City Commission on Human Rights because its 2018 ban of “adult content” had a discriminatory impact on queer creators.

Several itch.io creators have said that their SFW content with the LGBT tag have been deindexed. Itch.io has responded to some of these claims on social media, saying, “The deindexing was determined by how creators classified their pages: specifically if the page was tagged as NSFW and as having adult content.”

However, there have also been reports that content with the LGBT tag but not the NSFW or Adult tags were still getting delisted, creating confusion about just what kind of works itch.io was pulling from its store and why. The Verge has reached out to itch.io for clarification. On Bluesky, in response to a creator claiming their LGBT books were delisted despite not having any adult or NSFW tags, the itch.io account answered, “We have a series of automated heuristics that can flag pages for review based on account behavior to help prevent abuse.” It further explained that the LGBT or queer tags wouldn’t affect that system.

Itch.io acknowledged that the blanket delisting of all its adult content wasn’t ideal and has created concern among its users. But the threat of losing its payment processors required emergency action. “The situation developed rapidly, and we had to act urgently to protect the platform’s core payment infrastructure,” Corcoran wrote. Typically, payment processors take actions like this to ensure their products aren’t being used to purchase illegal content. In Steam’s case, it updated its guidelines to include a rule that prohibits publishing material that “may violate the rules and standards set forth by Steam’s payment processors.”

In an email, Casey Becker, spokesperson for Stripe, responded that it does not comment on users directly but, “generally speaking, we take action when we conclude that users violate our terms of service. We do not support adult content.” Payoneer, one of itch.io’s other payment processors, declined to comment. The Verge has also reached out to PayPal, the last of itch.io’s listed payment processors, for comment.

Payment processors have frequently been the reason behind content bans. Though Collective Shout was the inciting agent, it’s companies like Visa, Stripe, and others that are responsible for these kinds of acts of mass censorship. In 2014, PayPal threatened to remove all its services from Patreon because the site hosted adult content creators. (PayPal would reverse this decision two years later, but Patreon still makes it difficult for sex workers and porn creators to do business on the website.) In 2021, OnlyFans, a website synonymous with porn, announced that it would ban all sexually explicit content to “comply with the requests of [the platform’s] banking partners and payout provider.” Six days later, OnlyFans would reverse the decision, citing assurances from its banking partners. Scratch a porn ban, and you’ll find a PayPal.

These processors have enormous power over their clients, and that influence can be used to achieve goals that have nothing to do with consumer choice or safety. Itch.io is forced to comply with their demands or risk being unable to function entirely. “To ensure that we can continue to operate and provide a marketplace for all developers, we must prioritize our relationship with our payment partners and take immediate steps towards compliance,” Corcoran wrote in itch.io’s announcement.

Itch.io says that it is in the process of reviewing and removing NSFW and adult-tagged content that violates its terms of service, while also updating those terms. “For NSFW pages, this will include a new step where creators must confirm that their content is allowable under the policies of the respective payment processors linked to their account,” the announcement read. It has also updated its July 24th announcement to include answers to commonly asked questions that had been circulating social media, debunking rumors surrounding whether itch.io was withholding payments and addressing why such drastic action had to be taken so disruptively. The company also says it’s working on finding new payment processors.

Players and itch.io users are fighting back, flooding Visa and Mastercard customer service lines with complaints. A database has been created where creators can list their deindexed work for people to browse and purchase on alternative sites. Some creators are also removing their work from itch.io and are threatening to leave it altogether, as itch.io’s updated NSFW policy makes bans permanent and irreversible while explicitly threatening subversive art.

“Our policy is not an invitation to push the boundaries of what is acceptable. Violations that result in administrative action are permanent with no chance of appeal,” the creator FAQ reads. “Any funds on the account will not be eligible for payout. There is no second chance.”

Correction, July 29th: We originally reported that Consume Me was delisted as part of itch.io’s deindexing event, but Corcoran says the game was “never indexed since its 2018 publishing” and “was not affected by the NSFW audit.”

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Artificial Intelligence

How Cisco builds smart systems for the AI era

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Among the big players in technology, Cisco is one of the sector’s leaders that’s advancing operational deployments of AI internally to its own operations, and the tools it sells to its customers around the world. As a large company, its activities encompass many areas of the typical IT stack, including infrastructure, services, security, and the design of entire enterprise-scale networks.

Cisco’s internal teams use a blend of machine learning and agentic AI to help them improve their own service delivery and personalise user experiences for its customers. It’s built a shared AI fabric built on patterns of compute and networking that are the product of years spent checking and validating its systems – battle-hardened solutions it then has the confidence to offer to customers. The infrastructure in play relies on high-performance GPUs, of course, but it’s not just raw horse-power. The detail is in the careful integration between compute and network stacks used in model training and the quite different demands from the ongoing load of inference.

Having made its name as the de facto supplier of networking infrastructure for the enterprise, it comes as no shock that it’s in network automation that some of its better-known uses of AI finds their place. Automated configuration workflows and identity management combine into access solutions that are focused on rapid network deployments generated by natural language.

For organisations looking to develop into the next generation of AI users, Cisco has been rolling out hardware and orchestration tools that are aimed explicitly to support AI workloads. A recent collaboration with chip giant NVIDIA led to the emergence of a new line of switches and the Nexus Hyperfabric line of AI network controllers. These aim to simplify the deployment of the complex clusters needed for top-end, high-performance artificial intelligence clusters.

Cisco’s Secure AI Factory framework with partners like NVIDIA and Run:ai is aimed at production-grade AI pipelines. It uses distributed orchestration, GPU utilisation governance, Kubernetes microservice optimisation, and storage, under the umbrella product description Intersight. For more local deployments, Cisco Unified Edge brings all the necessary elements – compute, networking, security, and storage – close to where data gets generated and processed.

In environments where latency metrics are critically important, AI processing at the edge is the answer. But Cisco’s approach is not necessarily to offer dedicated IIoT-specific solutions. Instead, it tries to extend the operational models typically found in a data centre and applies the same technology (if not the same exact methodology) to edge sites. It’s like data centre-grade security policies and configurations available to remote installations. Having the same precepts and standards in cloud and edge mean that Cisco accredited engineers can manage and maintain data centres or small edge deployments using the same skills, accreditation, knowledge, and experience.

Security and risk management figure prominently in the Cisco AI narrative. Its Integrated AI Security and Safety Framework applies high standards of safety and security throughout the life-cycle of AI systems. It considers adversarial threats, supply chain weakness, the risk profiles of multi-agent interactions, and multi-modal vulnerabilities as issues that have to be addressed regardless of the nature or size of any deployment.

Cisco’s work on operational AI also reflects broader ecosystem conversations. The company markets products for organisations wanting to make the transition from generative to agentic AI, where autonomous software agents carry out operational tasks. In most cases, this requires new tooling and new operational protocols.

Cisco’s future AI plans include continuing its central work in infrastructure provision for AI workloads. It’s also pursuing broader adoption of AI-ready networks, including next-gen wireless and unified management systems that will control systems across campus, branch, and cloud environments. The company is also expanding its software and platform investments, including its most recent acquisition (NeuralFabric), to help it build a more comprehensive software stack and product portfolio.

In summary, Cisco’s AI deployment strategy combines hardware, software, and service elements that embed AI into operations, giving organisations a route to production-grade systems. Its work can be found in large-scale infrastructure, systems for unified management, risk mitigation, and anywhere that connects distributed, cloud, and edge computing.

(Image source: Pixabay)

 

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx and co-located with other leading technology events. Click here for more information.

AI News is powered by TechForge Media. Explore other upcoming enterprise technology events and webinars here.

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Combing the Rackspace blogfiles for operational AI pointers

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In a recent blog output, Rackspace refers to the bottlenecks familiar to many readers: messy data, unclear ownership, governance gaps, and the cost of running models once they become part of production. The company frames them through the lens of service delivery, security operations, and cloud modernisation, which tells you where it is putting its own effort.

One of the clearest examples of operational AI inside Rackspace sits in its security business. In late January, the company described RAIDER (Rackspace Advanced Intelligence, Detection and Event Research) as a custom back-end platform built for its internal cyber defense centre. With security teams working amid many alerts and logs, standard detection engineering doesn’t scale if dependent on the manual writing of security rules. Rackspace says its RAIDER system unifies threat intelligence with detection engineering workflows and uses its AI Security Engine (RAISE) and LLMs to automate detection rule creation, generating detection criteria it describes as “platform-ready” in line with known frameworks such as MITRE ATT&CK. The company claims it’s cut detection development time by more than half and reduced mean time to detect and respond. This is just the kind of internal process change that matters.

The company also positions agentic AI as a way of taking the friction out of complex engineering programmes. A January post on modernising VMware environments on AWS describes a model in which AI agents handle data-intensive analysis and many repeating tasks, yet it keeps “architectural judgement, governance and business decisions” remain in the human domain. Rackspace presents this workflow as stopping senior engineers being sidelined into migration projects. The article states the target is to keep day two operations in scope – where many migration plans fail as teams discover they have modernised infrastructure but not operating practices.

Elsewhere the company sets out a picture of AI-supported operations where monitoring becomes more predictive, routine incidents are handled by bots and automation scripts, and telemetry (plus historical data) are used to spot patterns and, it turn, recommend fixes. This is conventional AIOps language, but it Rackspace is tying such language to managed services delivery, suggesting the company uses AI to reduce the cost of labour in operational pipelines in addition to the more familiar use of AI in customer-facing environments.

In a post describing AI-enabled operations, the company stresses the importance of focus strategy, governance and operating models. It specifies the machinery it needed to industrialise AI, such as choosing infrastructure based on whether workloads involve training, fine-tuning or inference. Many tasks are relatively lightweight and can run inference locally on existing hardware.

The company’s noted four recurring barriers to AI adoption, most notably that of fragmented and inconsistent data, and it recommends investment in integration and data management so models have consistent foundations. This is not an opinion unique to Rackspace, of course, but having it writ large by a technology-first, big player is illustrative of the issues faced by many enterprise-scale AI deployments.

A company of even greater size, Microsoft, is working to coordinate autonomous agents’ work across systems. Copilot has evolved into an orchestration layer, and in Microsoft’s ecosystem, multi-step task execution and broader model choice do exist. However, it’s noteworthy that Redmond is called out by Rackspace on the fact that productivity gains only arrive when identity, data access, and oversight are firmly ensconced into operations.

Rackspace’s near-term AI plan comprises of AI-assisted security engineering, agent-supported modernisation, and AI-augmented service management. Its future plans can perhaps be discerned in a January article published on the company’s blog that concerns private cloud AI trends. In it, the author argues inference economics and governance will drive architecture decisions well into 2026. It anticipates ‘bursty’ exploration in public clouds, while moving inference tasks into private clouds on the grounds of cost stability, and compliance. That’s a roadmap for operational AI grounded in budget and audit requirements, not novelty.

For decision-makers trying to accelerate their own deployments, the useful takeaway is that Rackspace has treats AI as an operational discipline. The concrete, published examples it gives are those that reduce cycle time in repeatable work. Readers may accept the company’s direction and still be wary of the company’s claimed metrics. The steps to take inside a growing business are to discover repeating processes, examine where strict oversight is necessary because of data governance, and where inference costs might be reduced by bringing some processing in-house.

(Image source: Pixabay)

 

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx and co-located with other leading technology events. Click here for more information.

AI News is powered by TechForge Media. Explore other upcoming enterprise technology events and webinars here.

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Ronnie Sheth, CEO, SENEN Group: Why now is the time for enterprise AI to ‘get practical'

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Before you set sail on your AI journey, always check the state of your data – because if there is one thing likely to sink your ship, it is data quality.

Gartner estimates that poor data quality costs organisations an average of $12.9 million each year in wasted resources and lost opportunities. That’s the bad news. The good news is that organisations are increasingly understanding the importance of their data quality – and less likely to fall into this trap.

That’s the view of Ronnie Sheth, CEO of AI strategy, execution and governance firm SENEN Group. The company focuses on data and AI advisory, operationalisation and literacy, and Sheth notes she has been in the data and AI space ‘ever since [she] was a corporate baby’, so there is plenty of real-world experience behind the viewpoint. There is also plenty of success; Sheth notes that her company has a 99.99% client repeat rate.

“If I were to be very practical, the one thing I’ve noticed is companies jump into adopting AI before they’re ready,” says Sheth. Companies, she notes, will have an executive direction insisting they adopt AI, but without a blueprint or roadmap to accompany it. The result may be impressive user numbers, but with no measurable outcome to back anything up.

Even as recently as 2024, Sheth saw many organisations struggling because their data was ‘nowhere where it needed to be.’ “Not even close,” she adds. Now, the conversation has turned more practical and strategic. Companies are realising this, and coming to SENEN Group initially to get help with their data, rather than wanting to adopt AI immediately.

“When companies like that come to us, the first course of order is really fixing their data,” says Sheth. “The next course of order is getting to their AI model. They are building a strong foundation for any AI initiative that comes after that.

“Once they fix their data, they can build as many AI models as they want, and they can have as many AI solutions as they want, and they will get accurate outputs because now they have a strong foundation,” Sheth adds.

With breadth and depth in expertise, SENEN Group allows organisations to right their course. Sheth notes the example of one customer who came to them wanting a data governance initiative. Ultimately, it was the data strategy which was needed – the why and how, the outcomes of what they were trying to do with their data – before adding in governance and providing a roadmap for an operating model. “They’ve moved from raw data to descriptive analytics, moving into predictive analytics, and now we’re actually setting up an AI strategy for them,” says Sheth.

It is this attitude and requirement for practical initiatives which will be the cornerstone of Sheth’s discussion at AI & Big Data Expo Global in London this week. “Now would be the time to get practical with AI, especially enterprise AI adoption, and not think about ‘look, we’re going to innovate, we’re going to do pilots, we’re going to experiment,’” says Sheth. “Now is not the time to do that. Now is the time to get practical, to get AI to value. This is the year to do that in the enterprise.”

Watch the full video conversation with Ronnie Sheth below:

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