Even with the ability to take excellent photos with our phones and instantly share them across the world, there’s something magical about the old-school instant camera. With just a click of a button, you can capture a moment in a photo that you can see and touch almost immediately. Images captured by an instant camera aren’t as pristine or perfect as those produced by modern digital cameras, but their soft images and imperfections are often a big part of the allure.
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The best instant cameras you can buy right now

Yet not all instant cameras are the same, and some of them are better suited for different needs and budgets. That’s why we tested some of the most popular instant cameras on the market from brands like Fujifilm, Polaroid, Leica, Canon, and Kodak.
All the models featured in our instant camera buying guide are enjoyable to use, but each offers a distinct set of features at a different price point. As a result, some are more appropriate for a child or budding photographer, while others are more advanced and provide added creative control (for a price). When it comes down to it, though, we consider print quality, ease of use, and affordability to be the hallmarks of a quality shooter. That’s why we picked Fujifilm’s Instax Mini 12 as the best instant camera for most people, as it ticks all three boxes wonderfully.
What I’m looking for
Typically, I try to spend at least a couple of weeks — if not months — testing each camera to get an idea of what it would be like to actually own one. I’ll use them to capture photos of loved ones while hanging out, or subjects and scenes I stumble across as I’m exploring Los Angeles and its many beaches. I shoot indoors and outside, with and without the flash, allowing me to compare how each camera performs in both bright and low-light environments.I also ask friends and family — both young and old — for their input on image quality, and I have them take photos with the instant camera to get their thoughts on usability. If the camera comes with extra features, such as filters or support for a companion app, I’ll make sure to put them to the test in real-life situations. I note how easy it is to pull up and navigate the app, apply the effects, and, of course, how the results look.
Instant cameras aren’t known for producing high-quality, sharp photos, and most of them struggle with low-light conditions. However, the photos should at least be clear and bright enough that the subject is discernible and the picture looks relatively true to life.
How easy is it to set the instant camera up and take photos with it? Ease of use is a big part of what makes instant cameras fun and accessible to people of all ages. You shouldn’t need a professional photography background just to enjoy an instant camera. Instant cameras aren’t known for producing high-quality, sharp photos, and most of them struggle with low-light conditions. However, the photos should at least be clear and bright enough that the subject is discernible and the picture looks relatively true to life.
Instant cameras come with different features at various price points. Generally, the more feature-rich cameras tend to be pricier, but do the extra capabilities justify the added cost? Some cameras, for example, pair with a companion app or feature a built-in selfie mirror, while others include the ability to print images from your phone. None of these are essential, though the added niceties may be worth it for some people.
Some instant cameras aren’t as well suited for some situations and / or people as others. For example, there are instant cameras that print old-fashioned Polaroid photos that aren’t very clear. They frustrate me, but retro lovers might find them charming. Other cameras come with advanced creative modes that let you edit photos and even print smartphone pictures, but a young child might find them hard to use.
Each instant camera requires a different kind of film, which means that the sticker price of the camera isn’t the true price. This is something you should take into account before making a purchase, as the cost of film can quickly add up. Depending on the brand, you may have to pay anywhere between 50 cents and $2 a shot.It’s also important to take into account that some film is easier to find. The Instax Mini 12, for example, uses credit card-size Instax Mini film that’s sold at most major retailers. Other types of film, including the film needed for Kodak’s Mini Shot 3 Square Retro, are available on Amazon but aren’t sold by as many retailers.Finally, most instant camera brands sell films of varying quality in a range of styles. Some are decorated with colorful frames and patterns, while others are black and white. They also vary in shape and size, from small rectangular prints you can stick in your wallet to square-shaped ones. You can also buy wider prints, and some brands even sell film with an adhesive backing that allows you to use the resulting images as stickers.
If you’re looking for more creative control or features like filters, however, the Instax Mini Evo is our choice, one that boasts great image quality and allows you to choose which photos you’d like to print. Other instant cameras, like the second-gen Polaroid Now Plus and Kodak’s Mini Retro 3, also offer a variety of advanced creative modes for those who desire more.
Take a look at this list of our instant camera recommendations to find the best fit for you.
The best instant camera for most people
Film type: Fujifilm Instax Mini film (sold separately) / Film size: 2 x 3-inches / Weight: 306 grams / Charging method: AA batteries / Companion app: None / Other features: Built-in selfie mirror, film counter
If all you’re looking to do is just click a button and get a decent print for a reasonable price, we recommend Fujifilm’s Instax Mini 12. It’s a basic instant camera that’s similar to our former pick, the Instax Mini 11, but with some minor updates. It still takes less than five minutes to start shooting, but the setup process is easier since all you need to do is twist the lens to either “on” or “off.” Such ease of use, combined with the camera’s thinner build, makes it particularly well suited for those new to photography and kids.
For an instant camera, image quality is also better than most of the other cameras I tested, producing relatively true-to-life photos. Most of the cameras I tested struggled to capture low-light conditions well, and this one is no exception, but the built-in flash does help. Fujifilm claims the Mini 12 optimizes image quality in both dark and bright environments better than its predecessor, but I didn’t notice much of a difference. The flash — which you can’t disable — is also still overpowering in some instances, resulting in a few overexposed images. If anything, the photos actually seemed a little darker and less vivid than before.
However, at least the Instax Mini 12 captured my features and skin color more accurately when I used the included selfie feature — which is really just a small mirror mounted on the front of the camera.
You can also now zoom in a little easier thanks to a new lens structure, which you can twist to enter the Close-Up Mode in lieu of pressing a button. When in this mode, you can take advantage of the camera’s new “Parallax Correction” feature, which is supposed to result in a more aligned photo. The lens was fun to play with and reminded me of a traditional point-and-shoot, but actually using it to take quality photos takes some time to figure out. As with the Mini 11, it’s still somewhat tricky to center your subject in the frame using this mode, even with the updated lens. Thankfully, it became easier to properly align photos after a couple of attempts (as well as some composition guidance from the manual).
The Mini 12 also offers a number of other niceties. I appreciated the larger-than-average viewfinder and the fact that the camera comes with a small counter that displays the remaining number of shots, which is a feature many of the other instant cameras I tested lacked. It’s easy to lose track of how many photos you’ve taken, especially when out for drinks or while sightseeing on vacation. Yet given each print costs about $1, it’s important to be mindful of how many shots you’ve got left.
All in all, the Instax Mini 12 is a basic camera that caters to all ages and experience levels and gets the job done — and done relatively well. It doesn’t feature Bluetooth or pair with a companion app that allows you to edit photos (only scan them), and it also doesn’t offer advanced features like filters, lens options, or portrait modes. But if you’re looking for an instant camera that offers a great traditional analog experience, this is it.
Best premium instant camera
Film type: Fujifilm Instax Mini film (sold separately) / Film size: 2 x 3-inches / Weight: 285 grams / Charging method: USB-C (on newer models) / Companion app: Yes / Other features: LCD screen, smartphone printing
One of Fujifilm’s newest instant cameras, the Instax Mini Evo, was a favorite of my former colleague Becca Farcase — and it’s mine as well. A hybrid camera that bears a resemblance to Fujifilm’s more expensive Fujifilm X100 line of cameras, it looks good and boasts vintage dials and buttons so stylish that they even caught the attention of passersby as I walked around Los Angeles taking photos. I tested the black camera, but Fujifilm also sells a brown version and limited edition models in silver and gold.
It’s easy to balk at its $199 price tag, but this camera offers a level of flexibility that could save you money in the long run if you use it a lot. That’s because the Instax Mini Evo includes a full-color three-inch LCD screen that lets you preview and select which images you want to print, which can help you avoid wasting film on unwanted shots. The added flexibility gave me more room for creative experimentation, too, as I wasn’t worried about running out of film. I also loved using the Instax Mini Evo app to print photos from my smartphone. Plus, unlike the Instax Mini 12, the Evo now uses a USB-C port (though older black models still use the Micro USB port) for charging, so you don’t need to keep buying new batteries.
Unlike Fujifilm’s Instax Mini 12, the Mini Evo comes with a few extra features that can help you capture better photos. For example, you can actually turn off the flash on the Mini Evo and use the three-inch LCD screen as a viewfinder. You can also use the menu to adjust how bright you want the film to look when it’s printed out, which was helpful given neither the Evo nor the Mini 12 are particularly great at capturing dark environments.
Additionally, there are dials you can use to apply various lens options and filters, ranging from retro to monochrome shades, as well as a mirror lens, vignette, soft focus, and more. You can take app-based remote shots, too, which adds an extra element of photographic control that can help you take better selfie shots than the selfie mirror in the front.
Of course, it’s not a perfect device, and there are some downsides to consider outside the price. For instance, although you can add some filters and make a few edits using Fujifilm’s companion app, it just isn’t as feature-rich as some of the apps available for the other digital and hybrid instant cameras I tested. The Evo’s extensive menu system isn’t particularly easy to navigate, either, and it took me some time to figure out how to turn the flash on and off. Plus, if you rely on internal storage solely, you can only take 45 images before the device is full. Still, all of these are minor issues, and I was very happy overall with how portable the stylish camera is, as well as how easy it is to take good photos quickly.
Read our Fujifilm Instax Mini Evo review.
The best instant camera for social occasions
Film type: Kodak Instant Print 3 x 3-inch cartridge (included) / Film size: 3 x 3-inch square prints / Weight: 467 grams / Charging method: Micro USB / Companion app: Yes / Other features: LCD screen, smartphone printing
Whereas the Instax Mini Evo’s companion app is more functional, Kodak’s hybrid Mini Shot 3 Retro is all about fun. The camera’s accompanying mobile app allows you to apply frames, stickers, filters, and a plethora of customization options to photos, making the camera great for scrapbooking. There’s even a beauty feature within the app to conceal blemishes, as well as a set of Snapchat-like filters you can use to add, say, dog ears, making this a fun instant camera to use as a mini photo booth of sorts at parties.
Like the Instax Mini Evo, Kodak’s Mini Shot 3 Retro comes with an LCD screen (albeit a much smaller one) you can use to decide whether or not you want to print a shot. It also supports Bluetooth, and you can use the Kodak Photo Printer app to upload photos to social media or print decent, relatively crisp photos from your smartphone. Unlike the Mini Evo, however, Kodak’s Mini Shot 3 Retro retails for around $170 and includes a pack of a film (it’s also often on sale for a lot less). It also uses cheaper film; you can currently pick up a 60-sheet cartridge for about $17.99, which equates to roughly $0.33 a shot. The fact that the film is cheaper arguably encourages play and creative experimentation, even if the large 3 x 3-inch square prints feel lower in quality and more flimsy than both Fujifilm’s and Polaroid’s.
However, there are notable drawbacks to the Kodak Mini Shot 3. My biggest issue is that the resulting prints of photos taken with the camera aren’t nearly as crisp or clear as those taken with a smartphone. Photo quality wasn’t consistently as good as the Mini Evo’s or Mini 12’s nor, for the most part, as clear and sharp. The photos also sometimes had an excessive pink tint that can interfere with quality. It doesn’t store images the way the Mini Evo does, either, which means you can’t decide whether you’d like to print them later. It’s also noticeably heavier than the Mini Evo and, frankly, nowhere near as stylish.
Nonetheless, if you don’t mind compromising on photo quality and want a relatively affordable hybrid camera with fun app features, the Kodak Mini Shot 3 Retro is a good choice.
The best instant camera for retro fans
Film type: Polaroid i-Type Color Film (sold separately) / Film size: 4.2 x 3.5-inch prints / Weight: 451.5 grams / Charging method: USB-C / Companion app: Yes / Other features: Lens filter kit, film counter
If you’re looking for an instant camera that offers the most old-fashioned, instant-film experience, the second-gen Polaroid Now Plus is the camera for you. Compared to the other instant cameras on this list, it most closely resembles vintage instant cameras like the Polaroid 600 with its classic, retro-inspired design. Meanwhile, its square I-Type film prints and iconic Polaroid-style frame give photos a more authentically vintage look.
At the same time, the second-gen Polaroid Now Plus comes with a suite of modern features, including support for USB-C charging. It also offers Bluetooth and a companion app that boasts several creative modes, allowing greater photographic control. These include a remote shutter, a self-timer, and the “Polaroid Lab,” which lets you adjust the exposure and various color settings. The app also features a handful of shooting modes — including a manual option — and the camera comes with a set of five colored lenses you can snap onto the front. These were enjoyable to play with and allowed for more artistic expression.
If there’s one thing the Polaroid Now Plus isn’t known for, it’s portability. Given how heavy, large, and awkwardly sized it is, it’s not the kind of instant camera you can easily slip into your purse or carry around. Plus, it takes up to 15 minutes for prints to develop, and you have to ensure it’s not exposed to light while developing. That’s quite an inconvenience if you’re out with friends, say, at the beach on a sunny day.
If you’re looking for an instant camera that can easily print a good, clear photo without much effort on your part, this is not the camera for you. Of all the cameras on this list, the latest Polaroid Now Plus struggles with low-light environments the most. I could barely see images I took indoors, and I could only get the clearest shots when the light was directly behind me during the day — specifically, in the morning. Even these images weren’t as clear in comparison to Instax film, and both contrast and color saturation levels tend to be quite low.
Admittedly, this gave my pictures more of a dreamy vintage look that felt artistic, and you can use the Polaroid Lab to slightly adjust saturation and exposure settings. However, doing so is time-consuming. Given all these issues, I found it was easy to waste film, which proved expensive. After all, you only get eight I-Type sheets for $16.99, and that’s in addition to forking out $149.99 for the camera.
Truth be told, however, you could argue that many of these shortcomings are typical of a retro Polaroid-inspired instant camera and, thus, part of the experience. If that’s what you’re looking for, and you don’t mind the price, the second-gen Polaroid Now Plus is the perfect camera for you.
All that being said, it’s worth pointing out that Polaroid recently launched the $139.99 Now Plus Generation 3. The instant camera costs $10 less than its predecessor’s MSRP, though, at the moment, the second-gen model is on sale starting at $114.99. The new camera seems like it’s largely an iterative update, with a built-in tripod and four new colors to choose from instead of just three. It should also offer brighter, more accurate lighting in high-contrast scenes and improved depth perception, courtesy of upgrades to the ranging sensor, light meter position, and autofocus.
The best instant camera for portability
Film type: Polaroid i-Type Color Film (sold separately) / Film size: 2.6 x 2.1-inch prints / Weight: 239 grams / Charging method: USB-C / Companion app: No / Other features: Self-timer, selfie mirror, film counter
Whereas the Polaroid Now Plus is huge, the second-gen Polaroid Go is tiny. It easily fits into the palm of my hand — which is saying a lot, given I’m petite and a little over five feet tall — making it easily the most portable instant camera on our list. It also produces the smallest prints of all the instant cameras I tested, which could be nice if you’re trying to save some space and want something more compact than Instax Mini prints.
Weighing just over a pound, the latest Polaroid Go is also the lightest instant camera I’ve ever held, and you can easily use it with one hand. That’s actually pretty convenient, given I sometimes struggled to take pictures with the heavier Polaroid Now Plus and, to a lesser extent, some of the other instant cameras I tested. In fact, if the images produced looked more true-to-life and didn’t require you to hide them from light for about 15 minutes while developing, I’d be tempted to call this the best instant camera for travel or small children.
At $89.99, the latest Polaroid Go is the most affordable Polaroid camera on the market, even with its recent $10 price increase. Its film also costs just a little more than Fujifilm’s Instax Mini shots (or about $19.99 for a 16-sheet pack). The camera also sports a small number of upgrades over the last-gen model despite retailing for less. The most significant is USB-C support, which allows for faster charging and prevents you from having to spend money on AA batteries.
Polaroid also claims the camera produces clearer stills than its predecessor, but truthfully, I didn’t see a significant difference from one generation to the next. The photos are a little brighter, but if anything, the original Polaroid Go — like the Now Plus — produced warmer pictures that I thought were truer to life. Still, the photos are charming in the way only a Polaroid photo can be. Contrast and color saturation levels are still low but in a way that exudes the vintage, almost dreamy look of the photos taken with the Now Plus.
Unlike the Now Plus, however, the Go lacks creative modes and more advanced features, although it does offer a helpful self-timer and a larger selfie mirror. There’s also no Bluetooth support and, thus, no fancy app that will allow you to add extra effects. Instead, it’s just a simple point-and-shoot camera, just like the Instax Mini 12, which makes it a little easier to use. In addition, as mentioned, the prints are smaller than those of the Instax Mini, which could be a drawback for those who prefer larger, more traditional Polaroid photos. While it produces similar vintage-style shots, design-wise, it doesn’t look anything like old-school Polaroid cameras, which could also take away from the retro experience some desire.
That said, none of the older Polaroid cameras came with an app, either. All in all, the Go’s simplicity makes it a suitable candidate for those seeking an easy-to-use camera that provides a more traditional instant film experience — one they can take advantage of just about anywhere for half the price of the Polaroid Now Plus.
Other instant cameras to consider
The Kodak Smile Plus is another hybrid instant camera you can use to print smartphone photos. It’s smaller and less expensive than Kodak’s Mini Shot 3 Retro 3 at $99.99, and it’s available in a variety of vibrant colors that should appeal to children. It also comes with physical filter-changing lens and prints on Zinc paper, allowing you to use your photos as stickers.
However, it lacks a built-in display, so you can’t choose which images you want to print directly on the camera itself. This often results in more wasted shots, especially since image quality is so-so at best, even when compared to those of the Retro 3. Photos are nowhere near as clear as the Instax Mini 12’s, either, especially in areas that are either too bright or too dark.
That being said, the Smile Plus does offer a microSD card slot, so you can store and view photos elsewhere. It pairs with an app that’s similar to the Retro 3’s as well, and although the software is not as snappy or feature-rich, it still allows you to add a variety of filters and frames. Ultimately, I’d recommend the Retro 3 since it can often be found for less than $120, but the Smile Plus is a good, budget-friendly alternative.
From photo quality to the lever you pull to print photos, Leica’s Sofort 2 is a terrific camera that’s remarkably similar to the Instax Mini Evo. In all of my tests, the photos I took with both looked identical. The two hybrid cameras also print smartphone photos via Instax Mini film and offer 10 film and lens effects, along with a macro mode for those who want more creative control. The Sofort 2’s minimalistic look is stylish, too, even if it’s not as charming as the retro-inspired Evo.
The drawback to the Sofort 2 is that it’s twice the price of the Evo. It’s hard to recommend at $389 since most people would likely consider the differences between the two cameras relatively minor. The user interface is easier to navigate on the Leica, though, and I appreciate the included lens cap and extended two-year warranty. I also like that it lets you print photos taken with other Leica cameras via the companion app — a nice perk for Leica fans. Nonetheless, I don’t think those perks are enough to justify spending nearly $200 more.
If you’re looking for an analog instant camera that’s more advanced, Fujifilm’s Instax Mini 99 is one to consider. At $169 ($30 off), Fujifilm’s latest instant camera is not as affordable as the Instax Mini 12, but it’s certainly a step up from the one-button point-and-click camera given it has multiple brightness settings, focus zones, color effects, and even two shutter buttons for greater creative control. The camera even comes with a tripod socket and an aluminum extension column, as well as a Sports Mode designed to further reduce blur while capturing fast-moving subjects.
Thanks to the added level of customization, I was able to capture higher-quality photos that looked truer to life than those from the Instax Mini 12 and Mini Evo. Granted, the Mini 99 is an analog camera and not a hybrid like the $199.99 Mini Evo, meaning you shouldn’t buy it if you also want to print smartphone photos. The new model also isn’t as simple to use as the Mini 12, so I wouldn’t recommend it for young children. Still, for an advanced analog instant camera, it’s relatively easy to set up and use, rendering it as much fun for budding photographers as more experienced shooters.
While it didn’t make the cut, the Instax Square SQ1 is also worth a brief mention. Like the Mini 12, the Instax Square SQ1 produces good-quality shots, is easy to set up and use, and comes with a built-in selfie mirror. The reason we didn’t include it above, however, is that it costs nearly twice as much as the Mini 12 at $119.95, though we do sometimes see it on sale for $100.
That said, it might be worth a look if you prefer large 2.4 x 2.4-inch square prints and relatively true-to-life photos over vintage-looking stills. After all, the SQ1 is still cheaper than the Polaroid Now Plus and produces higher-quality images than the Kodak Mini Shot 3 Square Retro, which also prints similarly sized square shots.
Fujifilm also sells the newer Instax Square SQ40. It’s similar to the Instax Square SQ1 but with a vintage look that’s more visually striking, yet it’s also more expensive at $149.95. Given it produces similarly good-quality photos and rarely goes on sale, I’d recommend the Instax Square SQ1 or the more capable Instax Mini Evo for $50 more.
Fujifilm’s forthcoming Instax Wide Evo Hybrid is nearly identical to the Instax Mini Evo. You can use it to print photos directly from your smartphone, though the $349 camera also comes with a 15.67mm lens — the widest used on any Instax camera — for taking wide-format pictures. While it’s currently available in Japan and Australia, it won’t be available in the US until September 16th.
Ultimately, I preferred the smaller, more travel-friendly Instax Mini Evo, but if you’re into wide prints (and don’t mind spending twice as much), the Wide Evo Hybrid is rather fun. The photo quality is solid and on par with both the Instax Mini Evo and Instax Mini 12. The main difference is that the Wide Evo’s lens captures a broader field of view. It also offers a few additional lens and film effects, giving users a bit more creative control. I especially liked the Degree Control feature, which lets you fine-tune the intensity of each lens effect applied to your image.
Plus, unlike the Wide 400, it’s a hybrid camera with an LCD screen — a helpful perk that can cut down on wasted shots. However, at $349, it’s a whopping $150 more than both the Mini Evo and the Wide 400. My other main complaint is that there’s a slight delay between pressing the shutter and the photo being taken — something I didn’t notice with the Mini Evo. It’s not a dealbreaker, but it can be frustrating when trying to capture fast-moving subjects like a dog or a hyper toddler.
If you’re into wide-format instant cameras but don’t want to spend $349 — or prefer a more traditional analog experience — the $149.95 Instax Wide 400 is a solid pick. The basic point-and-shoot produces similar photos to the Wide Evo, and in some ways, it’s easier to use, thanks to its stripped-down feature set. That simplicity, however, comes at the cost of customization, making it harder to capture the perfect shot. It also swaps an LCD display for a large viewfinder and is noticeably heavier than the Instax Mini Evo. Nonetheless, if you’re after wide prints at a more affordable price, it’s a worthwhile option.
In April, Fujifilm announced the $129.95 Instax Mini 41, which is the follow-up to the $99 Instax Mini 40. The updated model retains its retro design but introduces parallax correction, a feature borrowed from the Instax Mini 12 to help users avoid off-center shots when taking close-ups. I’ll be testing it relatively soon and will update this guide with my initial impressions once I have it in hand.
The Polaroid Flip is a new, $199.99 instant camera that introduces scene analysis, which helps prevent exposure and focus issues by flashing a red LED warning light through the viewfinder. That’s a handy addition, as Polaroid says the Flip has the most powerful flash of any of its instant cameras (though its intensity can be adjusted to prevent overexposing close-ups). In addition, the Flip features new autofocus capabilities powered by a sonar sensor that automatically selects from one of four lenses.
Polaroid launched the Now Plus Generation 3, a sequel to our current pick for the best retro-inspired camera. The new model is nearly identical to the second-gen Now Plus, only it’s available in six colors and features a built-in tripod. It also benefits from autofocus improvements and a better light meter position, which, according to Polaroid, should result in better photos. Like the aforementioned Mini 41, I’ll be updating this guide with my thoughts once I’ve had some hands-on time with it.
Update, July 18th: Adjusted pricing/availability, updated the second-gen Poloroid Go blurb to reflect a recent price increase, and added the US release date for Fujifilm’s Instax Wide Evo.
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Here are the best Kindle deals right now

When it comes to finding a device to read ebooks, you have a few options to choose from. You can always buy a tablet or use your phone, but those devices are multipurpose and can be used for a ton of things, like surfing the web or doom-scrolling on X or Bluesky. If you are looking for something to strictly read books, e-readers, while niche, are designed to store all of your books in a virtual library with limited functionality.
Amazon, one of the pioneers of the e-reader, has dominated the space for years with its ever-expanding Kindle lineup, which consists of several unique models with their own pros and cons. The bulk of the devices function as simple ebook readers; however, with the Kindle Scribe, Amazon is moving beyond books and into the realm of writing — something that should make future Kindles function more akin to physical paper.
Below, we’ve listed each model currently available. Sometimes there isn’t a deal for one or even any of the products, but in those cases, we’ve listed the most recent sale price.
The best Kindle (2024) deals
What does it mean when a Kindle is “ad-supported”?
Amazon Kindle e-readers come in different storage configurations, but there is also an additional option that allows you to buy the e-reader with or without ads. Ad-supported Kindles will display personalized advertisements on the lock screen when it is in sleep mode or at the bottom of the homescreen when the device is connected to Wi-Fi. Typically, you save about $20 by buying the ad-supported version, but if you decide to remove ads later, you can make a one-time payment to cover the difference and remove the ads.
In case you missed it, Amazon announced a new entry-level Kindle in October, one that was designed to replace the outgoing 2022 model. The latest Kindle — which starts at $109.99 — boasts a brighter 94-nit display, improved contrast levels, and slightly faster page turns. It also comes in a “matcha” green instead of “denim,” just in case you’re not a fan of the default black color. Otherwise, though, it’s nearly identical to its predecessor, with the same six-inch 300ppi screen, support for USB-C, and 16GB of base storage.
Right now, Amazon’s newest ad-supported Kindle is on sale at Best Buy and Target with three months of Kindle Unlimited for $84.99 ($25 off), which matches its best price to date.
The best Kindle Kids (2024) deals
Amazon also updated its kid-friendly Kindle in late 2024. The new Kindle Kids is identical to the standard model but comes with several accessories and provides age-appropriate content for younger readers who prefer digital books. Like the last-gen Kindle Kids, the latest model retails for $20 more than the base model, bringing the MSRP to $129.99.
In terms of add-ons, the newest Kindle Kids edition consists of four items: the device, a protective case, a two-year extended replacement guarantee (in the event the device breaks), and six months of Amazon Kids Plus. The last feature is the biggest selling point of the device aside from the kid-friendly patterns and lack of ads, as it allows parents to grant their child access to games, videos, and books — including those in the Percy Jackson and Harry Potter series — at no additional cost.
Right now, Best Buy and Target are selling the latest Kindle Kids for $94.99 ($35 off), which matches its best price to date.
The best Kindle Paperwhite (2024) deals
The latest Kindle Paperwhite, which launched last year, is Amazon’s 12th-gen model. Considering it’s one of the company’s higher-end configurations, it offers all the features found in the entry-level Kindle, including USB-C charging and a crisp 300ppi display. It’s noticeably faster than Amazon’s base ebook reader and features IPX8 waterproofing, a larger seven-inch display, and longer battery life.
Best Buy and Target are now selling the standalone Paperwhite for $124.99, which marks a new low price. If you’re okay with purchasing a bundle, you can also grab it at Amazon with a power adapter and either a green, pink, or black fabric cover for $196.97 ($20 off); it’s also available at Amazon with a plant-based leather cover in green, pink, or black for $202.97 (also $20 off).
Read our Kindle Paperwhite (2024) review.
Like other Kindles, the new Paperwhite is available in a few different configurations — including an ad-free Signature Edition that’s identical to the standard model but comes with 32GB of storage, Qi wireless charging, and a backlight that will automatically adjust when needed.
Right now, you can buy the Signature Edition at Best Buy and Target for $149.99 ($50 off). You can also pick it up at Amazon with a wireless charging dock and a black, green, or pink fabric cover starting at $251.97 ($25 off). It’s also available at Amazon with a plant-based leather cover in black, green, or pink for $257.97 ($25 off).
The best Kindle Paperwhite Kids (2024) deals
Amazon also rolled out a Kindle Paperwhite Kids for $179.99 in 2024. It’s identical to the standard Kindle Paperwhite, with the same waterproof design and sharp, seven-inch display. However, like the Kindle Kids, the e-reader is free of ads and offers optional parental controls. It also comes bundled with a kid-friendly cover, a two-year extended replacement guarantee, and six months of Amazon Kids Plus.
Right now, you can buy the latest Kindle Paperwhite Kids from Best Buy and Target for $129.99 ($50 off), which marks a new low price.
The best Kindle Scribe (2024) deals
Like its predecessor, the second-gen Kindle Scribe is Amazon’s biggest e-reader. It packs a 10.2-inch display with 300ppi resolution, along with the same great battery life for which Kindles are known. What separates the Scribe from other Kindles, however, is that it comes with a stylus, which can be used to jot down notes or doodle in the ebook reader’s built-in notebook. With the latest Scribe, Amazon also introduced a new Active Canvas feature, so you can scribble notes directly on ebook pages, as well as a suite of AI-powered features that can summarize your notes and refine your handwriting.
Right now, you can pick up the base Kindle Scribe model for $259.99 ($140 off) at Best Buy, which is a new low price. You can also pick up the base Scribe at Amazon as a part of a bundle with a 9W power adapter, a Premium Pen, and either a plant-based leather cover starting at $444.97 ($55 off) or a “premium” leather cover starting at $459.97 ($60 off). Alternatively, the 64GB version is available at Amazon with the same accessories and a premium leather cover for $504.97 ($65 off).
Read our Kindle Scribe (2024) review.
The best Kindle Colorsoft Signature Edition deals
In October, Amazon announced its first color e-reader, the Kindle Colorsoft Signature Edition. Like the Kindle Paperwhite Signature Edition, it boasts a seven-inch display with a crisp 300ppi resolution, IPX8 water resistance, wireless charging, and 32GB of storage. However, unlike the Paperwhite, the e-reader offers a color mode, which cuts the resolution in half. Thankfully, it’s still vibrant for a color E-Ink screen despite the lower resolution, rendering it particularly ideal for reading comic books and manga.
More recently, Amazon introduced a cheaper Colorsoft, one that retails for $249.99 and comes with only 16GB of storage. It lacks wireless charging and an auto-adjusting front light, but it’s otherwise identical to the first-gen model.
While the 16GB model has yet to receive a discount, you can currently grab the 32GB Signature Edition from Best Buy for an all-time low of $179.99 ($100 off). You can also save some money at Amazon if you buy it as a part of a bundle for $327.97 ($53 off), which nets you a wireless charging dock and plant-based leather cover in black, pink, or green. If you want a more premium experience, Amazon even sells it with a leather cover in red or black for $349.97 ($35 off).
Read our Kindle Colorsoft review.
The best Kindle Colorsoft Kids deals
Last month, Amazon announced a kid-friendly version of the Colorsoft with 16GB of storage and an MSRP of $269.99. Like the Signature Edition, the Kindle Colorsoft Kids offers a seven-inch color display and IPX8 water resistance, but it lacks wireless charging. The ad-free ebook reader also comes with one of two covers, a one-year subscription to Amazon Kids Plus, an extended two-year warranty, and optional parental controls.
Given how recently it launched, there are currently no deals available on the Colorsoft Kids; however, you can still buy it at Amazon and Best Buy for its full retail price of $269.99.
Artificial Intelligence
The best deals on 4K TVs

Things are looking bright for those who want to nab a great TV in 2025 at a substantial discount. There’s usually a great deal happening on a mid- or high-end TV from LG, Sony, TCL, Hisense, or Amazon’s own Fire TV brand — even if the biggest discounts remain reserved for Black Friday, Cyber Monday, Amazon Prime Day, and during the lead-up to the Super Bowl.
Right now, there are a number of discounted 4K TVs to choose from, spanning a wide variety of prices, sizes, and feature sets. Whether you want a secondary screen for the bedroom, or a high-end OLED that’s built to provide the ultimate gaming or cinematic experience, we’ve picked out the best TV deals.
The best 4K TV deals for most people
Samsung’s Q8F is available for around $697.99 ($50 off) at Amazon and Best Buy for the 55-inch model, which is its lowest price ever and an excellent value for a QLED 4K TV. Its quantum dot LED panel boasts great contrast (especially in HDR content). The Q8F has a 120Hz panel and four HDMI 2.0 ports. This means you can play in 4K at up to 60Hz with a Nintendo Switch 2, Xbox Series S/X, or a PlayStation 5 Pro, or at a faster 120Hz refresh rate bumped down to 1440p resolution. Samsung is also including two free months of Xbox Game Pass Ultimate with purchase, which will allow you to stream games directly to your TV through the cloud, eliminating the need for a console.
The TV is powered by Samsung’s Q4 AI processor, which is used to upscale HD video to 4K when necessary, to optimize the picture in real-time, and make navigating its interface feel snappy. Samsung also touts the Q8F’s audio system, which adjusts the EQ and boost dialogue volume when needed. If you’ve cut the cord with cable, you can watch over 2,700 free channels of TV (over 400 of which are exclusive to Samsung TVs) in addition to streaming services. You can save $200 by jumping up to the 85-inch model, which is on sale for around $1,899.99 at Amazon and Best Buy.
If you want a 55-inch TV with a gorgeous and bright QD-Mini LED panel without spending over $1,000, the TCL’s QM7K is the set to get. It’s currently available for around $698 ($401 off) at Amazon and Best Buy, which is its lowest price ever. It features a native 144Hz refresh rate with support for up to 288Hz speeds at 1080p when playing games with VRR. However, only two of its four HDMI ports support those speeds; the other two top out at 4K/60Hz or 1440p/120Hz. It also features a dynamic light algorithm to prevent images from appearing washed out.
The TV boasts up to 2,500 local dimming zones, according to TCL, but that depends on the size you get. The folks at RTINGS found out that the 65-inch version has 966 zones, though even with fewer of them in the 55-inch model, it should still provide good brightness control. Having more dimming zones means the TV can control the brightness of more precise sections of the screen, helping to avoid blooming, which is when an area around the source of light on the screen is too bright, breaking the realism of the image. The QM7K is powered by TCL’s AiPQ Pro processor, which uses AI to manage its contrast, color, clarity, motion, and upscaling. TCL partnered with Bang & Olufsen to provide the TV’s audio system. You can get a 75-inch model for around $1,299.99 ($700 off) at Best Buy if you need a bigger screen.
We have a dedicated section for high-end OLED TV deals below, but Panasonic’s Z85 is such a good value that it deserves consideration for folks who may be on a budget. The 65-inch model is on sale for $799.99 ($1,000 off) at BuyDig and $997.99 ($802 off) at Amazon, which is one of the deepest discounts on our list. The Z85’s OLED panel is its standout feature, as it achieves perfect black levels and vivid color. It has a 120Hz refresh rate panel, and two of its four HDMI ports support that speed at 4K. The Z85 also supports both Nvidia G-Sync and AMD FreeSync Premium, which minimize screen tearing and other visual artifacts when playing on a PC with a compatible video card.
The 4K TV features an HCX Pro AI Processor MKII to control its color, contrast, and clarity, optimizing the image and sound quality of whatever you’re watching in real-time. The TV’s audio system features a built-in subwoofer for enhanced bass. The Z85 runs FireOS, Amazon’s entertainment-focused OS, so you have the option to use many functions by asking Alexa via its voice-enabled remote. A 55-inch model of the Z85 is also available at BuyDig for just $699 ($900 off) and $897.99 ($702 off) at Amazon.
The best 4K TV deals for those on a budget
Amazon’s Fire TV 4-Series is an affordable option if you want to upgrade a smaller HDTV to a 4K model. The 50-inch model is currently on sale for $289.99 ($110 off) at Amazon.The TV features an LED panel with a 60Hz refresh rate and support for HDR10 / HLG, which is totally sufficient for casual TV viewing or watching movies and TV shows. It runs FireOS, and comes with a remote that allows you to summon Amazon Alexa with the push of a button for a query or command. You can step up to a a 55-inch model for $359 ($100 off), if you like its modest feature set but want a slightly larger screen.
If your budget is under $500, the 55-inch Hisense QD7 has a lot to offer for its current sale price of around $399.99 ($100 off) at Amazon and Best Buy. It features a QLED panel that can deliver more contrast and brightness than a typical LED TV, with support for HDR10 Plus and Dolby Vision with a peak brightness of 600 nits. The 4K set features a processor capable of AI upscaling and full array local dimming with 160 local dimming zones. A panel with full array local dimming offers better control of brightness and contrast than direct- or edge-lit LED panels (this video from LG shows how it works, but lower your volume first), providing a more consistent picture across the entire screen. The QD7’s obvious weak point is gaming, due to its 60Hz refresh rate, but if that’s not important to you, it remains a superb value. If you want a larger TV, you can get a 65-inch model for $499.99 ($100 off) at Amazon.
The best deals on high-end 4K TVs
If you want a TV that produces reference-quality images, Sony’s Bravia 8 II (K65XR80M2) is the best choice. It was recently selected as the top TV in Valve Electronics’ 10th annual TV Shootout based on objective and subjective tests conducted by a panel of experts comparing each set to the image on a $43,000 reference monitor. Disclosure: Verge editor-in-chief Nilay Patel was one of the judges. The 55-inch model received a $400 price drop to around $2,598.99 at Amazon and Best Buy.
Sony’s premium set has a 120Hz refresh rate panel, with two HDMI 2.1 ports that support 4K at 120Hz, and two HDMI 2.0 ports that top out at 4K / 60Hz. It doesn’t support Nvidia’s G-Sync or AMD’s FreeSync Pro, so there aren’t any specific features on this TV that PC gamers can take advantage of. Sony calls the Bravia 8 II its brightest OLED screen yet, and testing conducted by Hometheaterreview found its maximum brightness was 1,880 nits when viewing HDR content. Its predecessor topped out at 1,300 nits HDR video, or roughly 44 percent dimmer.
The TV runs on Sony’s XR processor, which uses AI to adjust the color, contrast, and clarity of whatever you’re watching in real time to look better. The judges in the aforementioned TV Shootout chose Sony’s set as the best model for SDR (Standard Dynamic Range) processing, but third of four models compared for HDR (High Dynamic Range) processing. Any OLED TV can show true black, but judges agreed that the Bravia 8 II pulled ahead in grayscale and contrast when viewing SDR video.
Sony says its TV has modes calibrated for Netflix, Prime Video, and its own Sony Pictures Core streaming services, too. Sony Picture Core is a streaming service that’s available on select Bravia TVs and Sony gaming consoles, and allows you to stream or download 4K movies at far higher bitrates than competing services. The Bravia 8 II comes with 10 credits, which you can use to download movies for offline viewing, and two years of unlimited streaming for films in its catalogue.
If you want this TV in a larger size, Amazon and Best Buy have the 65-inch model marked down to $3,298 ($202 off).
The LG C4 is the company’s 2024 best all-around OLED TV, and the 65-inch model currently on sale for around $1,396.99 ($204 off) at B&H Photo and Best Buy. Like the G5, it has a 120Hz panel with support for VRR, Nvidia G-Sync, and AMD FreeSync Premium (the option exists to enable a 144Hz mode if you dig in the TV’s options). Its embedded A9 AI Processor Gen7 offers higher-quality video upscaling and image optimization compared to the C3. The biggest difference between the C4 and G5 is its maximum brightness. The C4 tops out at an advertised 1,000 nits, though that will vary depending on the content you’re watching. It has a three-channel audio system, which might sound impressive compared to other TVs, but still can’t compete with a soundbar. When you’re not watching videos or playing games, you can also enable the C4’s Gallery Mode to display art. The LG C4 shares many of the same core features as the G5, but at nearly $1,000 less. You can also save on the 77-inch model, which is on sale for around $2,496 ($1000 off) at B&H Photo.
If you love playing games or watching movies, but don’t have space for a massive OLED TV, LG’s B4 is 48 inches and down to just $599 ($100 off) at Best Buy. It features a 120Hz panel with support for AMD FreeSync Premium, Nvidia G-Sync, VRR gaming, and a 0.1ms response time just like the premium C4. The 4K set has an a8 AI Processor 4K that’ll upscale non-4K video and optimize video and audio quality better than its predecessor, though not as well as the chips in LG’s higher-end TV models. The B4 also has LG’s Gallery Mode for displaying photos or paintings when you’re not actively using it. If you’ve never tried an OLED TV before, LG’s B4 is an excellent choice at its current sale price. You’ll get great contrast and all of the important gaming features available on higher-end TVs while spending substantially less. Best Buy has also discounted the 55-inch model down to $999.99 ($200 off).
Sony’s 65-inch A95L is a premium TV with features that should appeal to gamers and cinephiles alike. It has a 120Hz panel and two HDMI 2.1 ports (four HDMI ports total), so you can play games in 4K at up to 120 frames per second. Its two HDMI 2.0 ports are fine for last-generation consoles like the original Nintendo Switch. If you connect a PS5, the TV will adjust its video settings based on the genre of game you’re playing, which is a nice touch, but games on that console will look incredible on any OLED set.
Sony’s Cognitive Processor XR powers the A95L, which enables better motion processing so sports and games look less blurry. It also claims to improve the contrast and colors compared to previous generation Sony TVs. It has a peak brightness of 1,300 nits according to lab tests by Tom’s Guide, which is higher than most of the other OLED TVs we found on sale.
The A95L is a Bravia-series TV, which means it can access Sony’s Picture Core. This video on demand service has the highest-bitrate (aka video quality) of any streaming platform, which means what you watch will look closer to an uncompressed 4K Blu-ray than a 4K stream from Netflix. Its library is limited, but Sony includes 10 credits with A95L, so you can download movies to keep forever, and a 24-month subscription that lets you stream videos from the library.
If you want a higher-end OLED TV, Sony’s A95L is a great choice and has features you won’t find on non-Sony TVs. You can also get the 65-inch model on sale for $2698 ($801 off) at Amazon.
Update, August 4th: Updated pricing and availability, and added new deals on Amazon’s 4-Series 4K TV and Sony’s Bravia 8 II OLED 4K TV.
Artificial Intelligence
Valve founder Gabe Newell just purchased a superyacht company

In a post about the change, Oceanco says Newell’s interest in the brand comes from a “lifelong fascination with the sea” and “a deep respect for the people who live and work on it.” Oceanco is based in the Netherlands, and it has changed leadership a few times since its founding in 1987, with private investor Mohammed Al Barwani helming the company for the past 15 years before Newell came along.
As for what Newell plans to do now that he’s the head of a big superyacht builder, Oceanco puts it pretty simply: “His first decision? Leave the team alone. Seriously. Oceanco has vision and integrity, and a culture that actually works. Gabe doesn’t want to fix it, he wants to fuel it.”
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