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Orchestrating Trust: The Future of Fraud Prevention in Payments

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Fraud prevention is no longer a single tool or team; it’s a coordinated ecosystem. As digital transactions scale and fraud tactics evolve, fraud orchestration has emerged as the missing layer connecting risk signals, verification systems and payment gateways. This Tracker explores how fraud orchestration turns fragmented defenses into unified, intelligent protection.

What Fraud Orchestration Is and Why It Matters

Merchants must balance fraud prevention with minimizing payment friction that can stop legitimate customers from buying. Fraud orchestration helps achieve this balance.

Fraud prevention today requires a multilayered approach.

Spreedly notes that the growing complexity of digital payments has created equally complex attack surfaces, turning static tools into blind spots against adaptive threats. As payments technology evolves, fraudsters’ tactics evolve with it. Fraudsters simultaneously deploy bots, account takeovers, synthetic identities and friendly-fraud tactics, shifting vectors as soon as merchants close one gap. Legacy rules engines catch familiar patterns yet miss novel signals. Moreover, while machine learning (ML) models detect anomalies, they still require contextual signals from identity and behavioral tools.

85%

of merchants cite reducing friction for legitimate customers as their biggest challenge in fraud prevention.

At the same time, merchants must protect not only the transaction itself but also the broader revenue journey. Payment optimization and fraud prevention are deeply interconnected—gaps in one layer can lead to friction, false declines or lost conversions in another. Fraud orchestration helps safeguard revenue by ensuring that risk checks, identity verification and payment routing work in concert rather than in isolation.

In short, fraud has grown too dynamic and sophisticated for single-layer defenses to keep pace. Fraud orchestration has emerged to unify these layers, ensuring that risk decisions evolve as fast as the threats they counter.

Effective fraud fighting cannot come at the expense of customer experience.

Despite these rising threats, merchants are under pressure to strike the right balance between friction and protection. According to a Riskified survey, 85% of merchants say their top challenge is preventing fraud without degrading the customer experience. Nearly half (47%) estimate that up to 5% of legitimate customer orders are wrongly declined as fraudulent—amounting to an estimated $50 billion in lost revenue industrywide.

Spreedly’s 2025 State of Checkout Report confirms that false flags remain a leading cause of checkout failure for some merchants, while 36% have added redundant fraud tools to counter provider outages. With merchants often managing five or more payment integrations, fragmentation itself becomes a source of friction—making orchestration essential.

Orchestration optimizes multiple objectives simultaneously.

Fraud orchestration removes the trade-off between security and customer experience by consolidating risk signals and decisioning into a unified, adaptive workflow. Instead of relying on siloed vendors, orchestration blends identity verification, behavioral analytics, device intelligence and transactional risk scoring into a real-time assessment engine.

Research shows that multilayered, AI-driven fraud controls can reduce false positives and improve decision accuracy, while advanced fraud-management approaches also support higher transaction-approval rates by reducing unnecessary declines. These capabilities offer a critical advantage as instant payments and embedded commerce compress decision windows. By routing transactions through the optimal checks—heightening scrutiny only when risk justifies it—fraud orchestration protects revenue, streamlines checkout and preserves customer trust across every channel.

From Fragmented to Unified Security: Fraud Orchestration in Action

Fraud orchestration is the command-and-control platform that lets organizations integrate multiple components into a single system.

Orchestration removes the need for redundancy in fraud-prevention strategies.

According to Datos Insights, emerging fraud threats are forcing organizations to revise (or “iterate”) their prevention strategies more frequently to ensure protection as fraudsters learn to exploit gaps between different payment systems and channels. Orchestration platforms enable organizations to connect to a range of different solution providers through a single platform that can integrate internal data sources and assess risk analytically within existing workflows.

Fraud orchestration thus reframes defense from a patchwork of tools into a coordinated, intelligent system. Spreedly describes it as sequencing risk checks like an air-traffic controller: Each tool contributes its strengths, but orchestration determines the right order and conditions for use. This prevents over-verification of trusted customers while tightening controls on suspicious traffic. Layered defenses incorporating behavioral biometrics, device fingerprinting, rules engines and ML scoring reduce fraud losses and minimize false positives. Operational efficiency also improves: Central orchestration reduces the burden of managing multiple integrations, accelerates iteration of fraud strategies and enables targeted use of cost-effective vendors across use cases.

Implementation of fraud orchestration is rising accordingly.

With fraud escalating across channels, more organizations are turning to orchestration to unify detection, reduce manual overhead and accelerate strategic responsiveness. Datos Insights reports that 53% of United States financial institutions (FIs) already use fraud orchestration, 16% are implementing it and 26% plan to adopt it. It notes that orchestration platforms integrate application programming interfaces (APIs), third-party signals, internal data and ML-based scoring engines into a single decision layer capable of millisecond-level assessments. These systems also enable A/B testing of tools, centralized rule deployment, unified case management and cross-channel visibility—capabilities essential as fraudsters exploit gaps between payment flows. The result is a more agile, data-driven and scalable fraud posture.

A few key examples showcase these solutions.

Spreedly’s acquisition of Dodgeball embeds fraud orchestration directly into its open payments stack, enabling merchants to design and deploy branching fraud workflows visually without custom coding. Each authentication, scoring or authorization step becomes a programmable node, giving teams precise control over friction and risk.

Industry momentum is accelerating. Datos Insights recently profiled both LexisNexis Risk Solutions and ACI Worldwide as leading providers in the fraud orchestration market, delivering real-time risk decisioning and flexible deployment options across large-scale environments. Meanwhile, Zoot Solutions’ life-cycle-wide orchestration model—spanning onboarding, monitoring and decisioning—further demonstrates how orchestration is becoming a unifying layer for adaptive, enterprise risk control.

Why Fraud Orchestration Belongs in an Open Payments Platform

Fraud management today requires an end-to-end solution that touches all parts of the payment journey.

Fraud orchestration within an open payments platform offers end-to-end protection.

In an increasingly complex payments landscape, orchestration is not just about connectivity; it’s about intelligence. According to Spreedly’s State of Checkout 2025, merchants managing multiple payment gateways face parallel challenges in fraud detection. Integrating fraud orchestration into an open payments platform allows businesses to coordinate fraud rules and transaction routing simultaneously, maintaining seamless experiences without compromising protection. For Spreedly, combining payments and fraud orchestration means merchants can innovate faster, plug in the tools they trust, and orchestrate every transaction end to end—from risk decisioning to authorization—within a single, open ecosystem.

51%

of global eCommerce merchants expect spending for fraud-management staff to remain flat or decline in the near future.

The underlying principle is that fraud orchestration does not focus only on the moment of transaction. Rather, it gives merchants the ability to manage all the moments of risk that lead up to the transaction, as well as post-transaction dispute and response management. The process must span the entire payments journey so that both the merchant and its future customers are protected.

Fraud orchestration meets the growing imperative to do more with less.

Merchants face increasing pressure to cut operational costs while managing more complex fraud threats. The Merchant Risk Council (MRC) reports that minimizing fraud-related operating costs has doubled as a top priority, rising from 10% to 20% of merchants year over year, and 51% expect fraud-staff spending to remain flat or decline. Meanwhile, 63% plan to increase investment in fraud-management technologies—driving a structural shift from labor-intensive processes to automated, ML-powered workflows. Fraud orchestration helps bridge this gap: By consolidating data, reducing manual reviews and enabling adaptive controls, it empowers merchants to counter evolving threats with fewer resources while maintaining high fraud-prevention accuracy.

Fraud Orchestration Doesn’t Stop With the Transaction

Fraud orchestration represents the next evolution of intelligent payments. Businesses that unify their payments and fraud strategies can reduce friction, accelerate innovation and preserve trust at scale. In this section, PYMNTS Intelligence will provide actionable insights on how open payments platforms with fraud orchestration capabilities can help organizations stay one step ahead in the fight against digital fraud.

PYMNTS Intelligence offers the following actionable roadmap for companies considering fraud orchestration solutions:

  • Be smart. Fraud orchestration is about intelligence as much as prevention. Effective orchestration depends on combining multiple risk signals—such as behavioral patterns, device details and transaction context—so fraud systems can make more accurate, real-time decisions.
  • Fight fire with fire. Fraudsters are growing more sophisticated as technology evolves; so must detection and prevention strategies. As fraudsters weaponize automation and generative tools, merchants must counter with adaptive, ML-powered controls capable of identifying new attack vectors in real time.
  • Go long. Fraud orchestration doesn’t stop at the transaction. It should touch every step in the payment journey. A modern fraud strategy extends beyond the authorization moment by monitoring risk across onboarding, account changes, transaction flows and post-purchase disputes.
  • See both sides. Integrating fraud orchestration with payments routing enables merchants to optimize authorization rates while minimizing unnecessary verification steps that drive cart abandonment.

Merchants today face a more sophisticated and elusive foe than ever before. Rapidly evolving technology tools enable fraudsters to exploit gaps in payment channels in ever-evolving ways. To fight back, merchants need to think about fraud management holistically to coordinate and orchestrate their defenses.

Fraud is evolving too quickly for merchants to rely on one tool or one approach. Fraud orchestration brings those signals and decisions together so teams can protect revenue without adding friction. At Spreedly, we’re focused on giving merchants the flexibility to adapt fast and stay ahead as the threat landscape shifts.”

Adam Hiatt
Vice President, Fraud Strategy, Spreedly
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Speed Raises $8 Million to Expand Bitcoin and Stablecoin Payment Solutions | PYMNTS.com

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The company will use the new funding to build capacity, expand to new regions, develop more merchant tools, enable cross-border and creator payouts, and maintain reliability and compliance, it said in a Tuesday (Dec. 16) blog post.

Speed’s offerings include a global payment layer called Speed Merchant that is designed for merchants, platforms and payment systems and enables them to accept both Bitcoin and stablecoins, according to the post.

The company also offers a Lightning wallet called Speed Wallet that serves individuals and businesses and enables Bitcoin and stablecoin transfers, supports global payouts, offers local on- and off-ramps, and powers USDT transactions, the post said.

“We’ve always believed that Bitcoin and stablecoins can power everyday payments,” Speed CEO Niraj Patel said in the post. “That requires real infrastructure—fast, compliant and scalable. This investment validates that belief and accelerates our mission.”

Speed co-founder Jayneel Patel said in the post that the company aims to “solve real problems with technology.”

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“Speed started as a merchant solution and has grown into a global payment network,” Jayneel Patel said, adding the company is “ready to take the next leap.”

Stablecoin issuer Tether and venture fund ego death capital co-led the funding round, per the post.

Tether said in a Tuesday press release that its investment supports its strategy to support Bitcoin-aligned financial infrastructure and expand the utility of its USDT stablecoin in real-world payment environments.

“We support teams building practical infrastructure that reduces friction in payments and expands access to reliable settlement rails,” Tether CEO Paolo Ardoino said in the release.

Tether’s USDT stablecoin is the most traded cryptocurrency by volume around the world.

Adam Gebner, associate at ego death capital, said in a Tuesday blog post that Speed processed over $1.5 billion in payment volume over the past 12 months and serves more than 1.2 million users.

“By bridging Lightning and stablecoins in a single, compliant platform, Speed is positioning itself as foundational infrastructure for the Bitcoin and stablecoin economy, serving merchants, platforms and users across both developed and emerging markets,” Gebner said in the post.

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Databricks Targets $134 Billion Valuation in New Funding Round | PYMNTS.com

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Data analytics/artificial intelligence (AI) firm Databricks is reportedly raising $4 billion in a new funding round.

This Series L round would value the company at $134 billion, up 34% from its last session of funding during the summer, the Wall Street Journal (WSJ) reported Tuesday (Dec. 16).

Ali Ghodsi, Databricks’ co-founder and CEO, told the WSJ the company plans to use the new funding to invest in its core data-analytics products and AI software, while also letting its workers engage in secondary share sales.

The company, among the most valuable private firms in Silicon Valley, also plans to hire around 600 fresh college graduates in 2026, the CEO added, in addition to adding thousands of new jobs worldwide in Asia, Latin America and Europe. It also plans to hire AI researchers, who are typically paid top salaries, the WSJ added.

The report noted that Databricks has benefited from the AI boom, which relies partially on private corporate data to customize AI models. Databricks told the WSJ that its data-warehousing product, which can serve as an underlying data platform for AI services, surpassed a $1 billion revenue run rate at the end of October.

This year has seen Databricks ink deals with OpenAI and Anthropic to help sell AI services to business customers. Each of these partnerships are designed to push clients to develop AI agents, or independent bots that can carry out tasks on behalf of humans.

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The company’s new funding round comes three months after Databricks’ Series K round, which valued it more than $100 billion, up from $62 billion at the start of the year.

In other AI news, PYMNTS wrote earlier this week about The General Intelligence Company of New York, a start up developing agent-based systems designed to take over large portions of company operations.

“The company’s name deliberately evokes Gilded Age ambition, and founder Andrew Pignanelli told PYMNTS that the reference was intentional,” that report said. “He said he views AI as foundational infrastructure for the next era of company-building, much as railroads and industrial capital reshaped the United States economy more than a century ago.”

The company started by working backward from “the one-person billion-dollar business,” as Pignanelli termed it.

“We started at the end, the actual one-person billion-dollar company, and worked our way back and we were like, ‘What can we do today?’” he said.

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Apple App Store Fees Face Pressure From EU Developers | PYMNTS.com

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A collection of app developers and consumer groups want Europe to enforce laws against Apple.

The Coalition of App Fairness (CAF) on Monday (Dec. 15) issued an open letter to the European Commission (EC) accusing the tech giant of “persistent” non-compliance with Europe’s Digital Markets Act (DMA).

The letter follows findings from the EC that Apple had violated the DMA by keeping developers from directing users to alternative payment methods, fining the tech giant $588 million.

Apple in turn revised its terms for its app store to impose fees that ranged from from 13% for smaller businesses to up to 20% for App Store purchases. However, the CAF says Apple has not addressed what it calls a core issue: the company’s fees are preventing fair competition.

“The law says that gatekeepers like Apple must allow developers to offer and conduct transactions outside of the App Store free of charge,” the letter said. “However, Apple is now charging developers commission, fees of up to 20% for such transactions. This is a blatant disregard for the law with the potential to vanquish years of meaningful work by the Commission.”

The CAF also notes that Apple plans to introduce new terms and conditions for the App Store next month, and says it suspects the new terms will include fees that violate the DMA.

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“Apple cannot be permitted to exploit its gatekeeper position by holding the entire industry hostage,” the letter added.

PYMNTS has contacted Apple for comment but has not yet gotten a reply. The company had in September called on the commission to rethink the DMA, which was created to prevent market abuse by tech giants doing business in Europe.

“Over that time, it’s become clear that the DMA is leading to a worse experience for Apple users in the EU,” Apple wrote in a blog post. “It’s exposing them to new risks, and disrupting the simple, seamless way their Apple products work together. And as new technologies come out, our European users’ Apple products will only fall further behind.”

In its blog post, Apple argued the DMA requirements for allowing other app marketplaces and alternative payment systems don’t take into account the privacy and security standards of the App Store, putting customers at risk for being overcharged or scammed.

“The DMA also lets other companies request access to user data and core technologies of Apple products,” the company wrote. “Apple is required to meet almost every request, even if they create serious risks for our users.”

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