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Legacy Identity Systems Push Billions Out the Back Door | PYMNTS.com

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Identity makes the world of commerce and payments go ‘round. But its fundamental role in driving modern customer experiences and defending against fraud can often fade to the background.

Many companies have treated identity the way they treat insurance policies, office leases, or compliance filings: necessary, occasionally painful, rarely transformative. As long as it met regulatory requirements and stopped the most obvious fraud attempts, organizations could justify deferring true modernization. “Good enough” was, for many, good enough.

As businesses look ahead to 2026, the ground has shifted. Digital commerce has become both more global and more automated. Consumers now interact with companies through a swirling ecosystem of devices, platforms, and artificial intelligence (AI) agents. Fraud has become faster, cheaper, more creative, and less distinguishable from legitimate activity.

Data in the report “The Hidden Costs of ‘Good Enough’: Identity Verification in the Age of Bots and Agents,” a PYMNTS Intelligence and Trulioo collaboration, found that against today’s modern backdrop, identity is no longer just about preventing fraud. It is about enabling customer trust, accelerating onboarding, maximizing conversion and delivering the kind of frictionless experience that defines modern digital brands.

Yet identity’s growing importance in preventing fraud in the AI age also can’t be overstated. Nearly all of firms (96%) remain confident in their defenses against AI bots, even as over half (60%) report rising bot-driven fraud. This overconfidence could mask systemic weaknesses.

After all, modern adversarial AI has raised the stakes, forcing businesses to harden identity defenses. And the same arms race has made any friction at this critical identity verification juncture far more consequential for customer experience.

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Identity Friction Becomes a Customer Experience Breakdown, Not a Compliance Step

Companies that treat identity solely as a fraud safeguard miss a central trend emerging around abandoned applications, customer-service escalations, and stalled onboarding funnels.

The result can be a global commercial environment where friction, fraud, and false confidence quietly erode growth, profitability, and customer trust.

This isn’t merely a story about risk. It’s a story about opportunity cost and how legacy identity thinking keeps companies anchored to a shrinking past while competitors embrace systems that enable faster onboarding, international expansion, and trustworthy AI-driven interactions.

The headline number from the report is almost jarring. Companies lose an average of 3.1% of their annual revenue due to failures in their digital identity systems, amounting to nearly $95 billion across the firms surveyed. The report breaks this down across industries: retail and online marketplaces suffer losses of $35.6 billion, financial services $33.8 billion, software platforms $18 billion. Travel, hospitality, and gig platforms each see billions slip away as well.

On paper, many organizations assume that fraud losses make up the bulk of this figure. The reality is more complex: the financial leakage flows not only from attacks that succeed but from opportunities that fail.

Read the report: The Hidden Costs of ‘Good Enough’: Identity Verification in the Age of Bots and Agents

This friction also cascades internally. Four in 10 companies surveyed say that manual review has become a significant operational burden, usually compensating for inconsistent verification systems that produce uncertain or conflicting results. Each manual review is a small tax: slow, expensive, and fundamentally avoidable. Collectively, these taxes balloon into a revenue drag that sits not on any single line item but across the entire customer journey.

A recurring theme across the report is that these costs are not simply accidental byproducts. They are structural outcomes of identity frameworks built for slower times and simpler threats.

The friction isn’t just at the start of the customer journey. Returning customers often encounter authentication challenges, slowed transactions, and extra prompts—what one might call the “loyalty penalty” of weak identity infrastructures. Poor mobile experiences and delays in onboarding further erode customer confidence and time-to-value. As identity moves closer to the center of the user experience, these small frictions accumulate into meaningful churn.

At its core, the report highlights a philosophical transformation. Identity is the new front door of digital business. It determines who gets in, how easily they move through the experience, how quickly they convert, and how secure the ecosystem remains as it grows. In the age of bots and agents, that front door must be both smarter and more welcoming—capable of blocking threats without turning away legitimate customers. 

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Speed Raises $8 Million to Expand Bitcoin and Stablecoin Payment Solutions | PYMNTS.com

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The company will use the new funding to build capacity, expand to new regions, develop more merchant tools, enable cross-border and creator payouts, and maintain reliability and compliance, it said in a Tuesday (Dec. 16) blog post.

Speed’s offerings include a global payment layer called Speed Merchant that is designed for merchants, platforms and payment systems and enables them to accept both Bitcoin and stablecoins, according to the post.

The company also offers a Lightning wallet called Speed Wallet that serves individuals and businesses and enables Bitcoin and stablecoin transfers, supports global payouts, offers local on- and off-ramps, and powers USDT transactions, the post said.

“We’ve always believed that Bitcoin and stablecoins can power everyday payments,” Speed CEO Niraj Patel said in the post. “That requires real infrastructure—fast, compliant and scalable. This investment validates that belief and accelerates our mission.”

Speed co-founder Jayneel Patel said in the post that the company aims to “solve real problems with technology.”

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“Speed started as a merchant solution and has grown into a global payment network,” Jayneel Patel said, adding the company is “ready to take the next leap.”

Stablecoin issuer Tether and venture fund ego death capital co-led the funding round, per the post.

Tether said in a Tuesday press release that its investment supports its strategy to support Bitcoin-aligned financial infrastructure and expand the utility of its USDT stablecoin in real-world payment environments.

“We support teams building practical infrastructure that reduces friction in payments and expands access to reliable settlement rails,” Tether CEO Paolo Ardoino said in the release.

Tether’s USDT stablecoin is the most traded cryptocurrency by volume around the world.

Adam Gebner, associate at ego death capital, said in a Tuesday blog post that Speed processed over $1.5 billion in payment volume over the past 12 months and serves more than 1.2 million users.

“By bridging Lightning and stablecoins in a single, compliant platform, Speed is positioning itself as foundational infrastructure for the Bitcoin and stablecoin economy, serving merchants, platforms and users across both developed and emerging markets,” Gebner said in the post.

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Databricks Targets $134 Billion Valuation in New Funding Round | PYMNTS.com

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Data analytics/artificial intelligence (AI) firm Databricks is reportedly raising $4 billion in a new funding round.

This Series L round would value the company at $134 billion, up 34% from its last session of funding during the summer, the Wall Street Journal (WSJ) reported Tuesday (Dec. 16).

Ali Ghodsi, Databricks’ co-founder and CEO, told the WSJ the company plans to use the new funding to invest in its core data-analytics products and AI software, while also letting its workers engage in secondary share sales.

The company, among the most valuable private firms in Silicon Valley, also plans to hire around 600 fresh college graduates in 2026, the CEO added, in addition to adding thousands of new jobs worldwide in Asia, Latin America and Europe. It also plans to hire AI researchers, who are typically paid top salaries, the WSJ added.

The report noted that Databricks has benefited from the AI boom, which relies partially on private corporate data to customize AI models. Databricks told the WSJ that its data-warehousing product, which can serve as an underlying data platform for AI services, surpassed a $1 billion revenue run rate at the end of October.

This year has seen Databricks ink deals with OpenAI and Anthropic to help sell AI services to business customers. Each of these partnerships are designed to push clients to develop AI agents, or independent bots that can carry out tasks on behalf of humans.

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The company’s new funding round comes three months after Databricks’ Series K round, which valued it more than $100 billion, up from $62 billion at the start of the year.

In other AI news, PYMNTS wrote earlier this week about The General Intelligence Company of New York, a start up developing agent-based systems designed to take over large portions of company operations.

“The company’s name deliberately evokes Gilded Age ambition, and founder Andrew Pignanelli told PYMNTS that the reference was intentional,” that report said. “He said he views AI as foundational infrastructure for the next era of company-building, much as railroads and industrial capital reshaped the United States economy more than a century ago.”

The company started by working backward from “the one-person billion-dollar business,” as Pignanelli termed it.

“We started at the end, the actual one-person billion-dollar company, and worked our way back and we were like, ‘What can we do today?’” he said.

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Apple App Store Fees Face Pressure From EU Developers | PYMNTS.com

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A collection of app developers and consumer groups want Europe to enforce laws against Apple.

The Coalition of App Fairness (CAF) on Monday (Dec. 15) issued an open letter to the European Commission (EC) accusing the tech giant of “persistent” non-compliance with Europe’s Digital Markets Act (DMA).

The letter follows findings from the EC that Apple had violated the DMA by keeping developers from directing users to alternative payment methods, fining the tech giant $588 million.

Apple in turn revised its terms for its app store to impose fees that ranged from from 13% for smaller businesses to up to 20% for App Store purchases. However, the CAF says Apple has not addressed what it calls a core issue: the company’s fees are preventing fair competition.

“The law says that gatekeepers like Apple must allow developers to offer and conduct transactions outside of the App Store free of charge,” the letter said. “However, Apple is now charging developers commission, fees of up to 20% for such transactions. This is a blatant disregard for the law with the potential to vanquish years of meaningful work by the Commission.”

The CAF also notes that Apple plans to introduce new terms and conditions for the App Store next month, and says it suspects the new terms will include fees that violate the DMA.

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“Apple cannot be permitted to exploit its gatekeeper position by holding the entire industry hostage,” the letter added.

PYMNTS has contacted Apple for comment but has not yet gotten a reply. The company had in September called on the commission to rethink the DMA, which was created to prevent market abuse by tech giants doing business in Europe.

“Over that time, it’s become clear that the DMA is leading to a worse experience for Apple users in the EU,” Apple wrote in a blog post. “It’s exposing them to new risks, and disrupting the simple, seamless way their Apple products work together. And as new technologies come out, our European users’ Apple products will only fall further behind.”

In its blog post, Apple argued the DMA requirements for allowing other app marketplaces and alternative payment systems don’t take into account the privacy and security standards of the App Store, putting customers at risk for being overcharged or scammed.

“The DMA also lets other companies request access to user data and core technologies of Apple products,” the company wrote. “Apple is required to meet almost every request, even if they create serious risks for our users.”

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