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Fake Sellers Trap Shoppers Racing for Holiday Deals | PYMNTS.com

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Marketplace scams are emerging as one of the fastest growing threats facing holiday shoppers, taking advantage of consumers who are searching for deals and making rapid decisions during the busiest shopping stretch of the year.

As Black Friday approaches, fraudsters intensify their activity across digital channels, especially on marketplaces where listings appear credible, urgent and familiar.

Better Business Bureau Warnings on Holiday Fraud

The Better Business Bureau’s scam alerts warn that marketplace and eCommerce scams spike ahead of the holidays. Fraudsters create fake listings, generate convincing seller profiles and rely on shoppers’ urgency to buy before deals expire. Impersonation of delivery companies and customer support also rises, allowing scammers to blend into legitimate marketplace workflows.

Holiday Spending Trends Raise the Risk

The combination of higher digital spending and heightened price sensitivity is ideal for scammers. Shoppers looking for lower prices often try unfamiliar sites, pursue last minute deals and move fast when inventory appears limited. Holiday expectations of quick replies and fast transaction resolution give fraudsters an opening to mimic legitimate sellers and accelerate the payment process.

PYMNTS Intelligence research finds scammers increasingly tailor their approaches to individual vulnerabilities. The report produced with Featurespace, titled “How Scammers Tailor Financial Scams to Individual Consumer Vulnerabilities,” shows that 3 in 10 U.S. consumers, or roughly 77 million people, lost money to a scam in the past five years, with most losing more than $500 and many losing thousands.

Generational differences shape exposure. Younger consumers commonly encounter scams on social platforms, while older consumers are more harmed by fake eCommerce and marketplace scams. According to the report, baby boomers and seniors experience fake eCommerce scams more than three times as often as Gen Z, reflecting a vulnerability that intensifies during the holiday shopping period.

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Fraudsters craft messages that mirror the tone, pace and style of marketplace communication. During the holidays, they imitate seller language, use stolen product images and adopt the rapid messaging cadence that shoppers expect.

Block Report Shows How Marketplace Scams Break Trust

The PYMNTS Intelligence report commissioned by Block, “Financial Scams and Consumer Trust,” illustrated the deeper implications. Among households that experienced financial losses in the past five years, fake eCommerce and marketplace scams were the most financially damaging type of scam for baby boomers and seniors, affecting 18% of victims in that group.

Speed is central to scam success. More than half of all victims send money within 24 hours of first contact, and nearly one in four pay within 30 minutes. Holiday shopping reinforces this urgency because consumers expect limited time promotions and fast selling merchandise. Scammers build their schemes around these expectations.

Impersonation defines the broader fraud landscape. PYMNTS Intelligence finds that 81% of scams involve a fraudster posing as a trusted authority or friendly contact, which aligns with marketplace environments where shoppers expect routine communication about orders and deliveries.

Demographics deepen the complexity. Millennials and Gen Z report the highest overall scam exposure. Consumers with college degrees report being scammed at a rate of 22%, higher than the 18% reported among those without degrees. Yet fake marketplace scams still hit older adults hardest, matching their online shopping patterns during the holidays.

The Financial Services Fallout

Scams significantly reshape consumer behavior. PYMNTS Intelligence showed that after being scammed, 32% of victims stop opening emails from unknown senders, 30% stop answering calls or texts from unfamiliar numbers and 25% avoid shopping on unfamiliar websites. These changes reduce marketplace activity, limit merchant volumes and dampen digital engagement.

Trust in financial institutions also erodes. Forty two percent of victims consider switching banks after a scam and 19% do so. Twenty three percent never report the scam to their financial institution, and 27% of those say they did not know they could report it. Reporting is crucial because 53% of victims who notify their financial institution recover most or all of their funds, compared with only 12% who never report.

Providers Must Prepare for a Fraud Heavy Holiday Season

Holiday shopping will be strong, and fraud pressure will rise with it. Banks, merchants and payment providers can limit harm by strengthening detection capabilities, improving customer education and simplifying reporting. Scammers are adjusting their playbooks to holiday spending behaviors, and institutions that act early will be better positioned to protect shoppers and preserve trust during the busiest season of the year.

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Speed Raises $8 Million to Expand Bitcoin and Stablecoin Payment Solutions | PYMNTS.com

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The company will use the new funding to build capacity, expand to new regions, develop more merchant tools, enable cross-border and creator payouts, and maintain reliability and compliance, it said in a Tuesday (Dec. 16) blog post.

Speed’s offerings include a global payment layer called Speed Merchant that is designed for merchants, platforms and payment systems and enables them to accept both Bitcoin and stablecoins, according to the post.

The company also offers a Lightning wallet called Speed Wallet that serves individuals and businesses and enables Bitcoin and stablecoin transfers, supports global payouts, offers local on- and off-ramps, and powers USDT transactions, the post said.

“We’ve always believed that Bitcoin and stablecoins can power everyday payments,” Speed CEO Niraj Patel said in the post. “That requires real infrastructure—fast, compliant and scalable. This investment validates that belief and accelerates our mission.”

Speed co-founder Jayneel Patel said in the post that the company aims to “solve real problems with technology.”

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“Speed started as a merchant solution and has grown into a global payment network,” Jayneel Patel said, adding the company is “ready to take the next leap.”

Stablecoin issuer Tether and venture fund ego death capital co-led the funding round, per the post.

Tether said in a Tuesday press release that its investment supports its strategy to support Bitcoin-aligned financial infrastructure and expand the utility of its USDT stablecoin in real-world payment environments.

“We support teams building practical infrastructure that reduces friction in payments and expands access to reliable settlement rails,” Tether CEO Paolo Ardoino said in the release.

Tether’s USDT stablecoin is the most traded cryptocurrency by volume around the world.

Adam Gebner, associate at ego death capital, said in a Tuesday blog post that Speed processed over $1.5 billion in payment volume over the past 12 months and serves more than 1.2 million users.

“By bridging Lightning and stablecoins in a single, compliant platform, Speed is positioning itself as foundational infrastructure for the Bitcoin and stablecoin economy, serving merchants, platforms and users across both developed and emerging markets,” Gebner said in the post.

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Databricks Targets $134 Billion Valuation in New Funding Round | PYMNTS.com

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Data analytics/artificial intelligence (AI) firm Databricks is reportedly raising $4 billion in a new funding round.

This Series L round would value the company at $134 billion, up 34% from its last session of funding during the summer, the Wall Street Journal (WSJ) reported Tuesday (Dec. 16).

Ali Ghodsi, Databricks’ co-founder and CEO, told the WSJ the company plans to use the new funding to invest in its core data-analytics products and AI software, while also letting its workers engage in secondary share sales.

The company, among the most valuable private firms in Silicon Valley, also plans to hire around 600 fresh college graduates in 2026, the CEO added, in addition to adding thousands of new jobs worldwide in Asia, Latin America and Europe. It also plans to hire AI researchers, who are typically paid top salaries, the WSJ added.

The report noted that Databricks has benefited from the AI boom, which relies partially on private corporate data to customize AI models. Databricks told the WSJ that its data-warehousing product, which can serve as an underlying data platform for AI services, surpassed a $1 billion revenue run rate at the end of October.

This year has seen Databricks ink deals with OpenAI and Anthropic to help sell AI services to business customers. Each of these partnerships are designed to push clients to develop AI agents, or independent bots that can carry out tasks on behalf of humans.

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The company’s new funding round comes three months after Databricks’ Series K round, which valued it more than $100 billion, up from $62 billion at the start of the year.

In other AI news, PYMNTS wrote earlier this week about The General Intelligence Company of New York, a start up developing agent-based systems designed to take over large portions of company operations.

“The company’s name deliberately evokes Gilded Age ambition, and founder Andrew Pignanelli told PYMNTS that the reference was intentional,” that report said. “He said he views AI as foundational infrastructure for the next era of company-building, much as railroads and industrial capital reshaped the United States economy more than a century ago.”

The company started by working backward from “the one-person billion-dollar business,” as Pignanelli termed it.

“We started at the end, the actual one-person billion-dollar company, and worked our way back and we were like, ‘What can we do today?’” he said.

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Apple App Store Fees Face Pressure From EU Developers | PYMNTS.com

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A collection of app developers and consumer groups want Europe to enforce laws against Apple.

The Coalition of App Fairness (CAF) on Monday (Dec. 15) issued an open letter to the European Commission (EC) accusing the tech giant of “persistent” non-compliance with Europe’s Digital Markets Act (DMA).

The letter follows findings from the EC that Apple had violated the DMA by keeping developers from directing users to alternative payment methods, fining the tech giant $588 million.

Apple in turn revised its terms for its app store to impose fees that ranged from from 13% for smaller businesses to up to 20% for App Store purchases. However, the CAF says Apple has not addressed what it calls a core issue: the company’s fees are preventing fair competition.

“The law says that gatekeepers like Apple must allow developers to offer and conduct transactions outside of the App Store free of charge,” the letter said. “However, Apple is now charging developers commission, fees of up to 20% for such transactions. This is a blatant disregard for the law with the potential to vanquish years of meaningful work by the Commission.”

The CAF also notes that Apple plans to introduce new terms and conditions for the App Store next month, and says it suspects the new terms will include fees that violate the DMA.

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“Apple cannot be permitted to exploit its gatekeeper position by holding the entire industry hostage,” the letter added.

PYMNTS has contacted Apple for comment but has not yet gotten a reply. The company had in September called on the commission to rethink the DMA, which was created to prevent market abuse by tech giants doing business in Europe.

“Over that time, it’s become clear that the DMA is leading to a worse experience for Apple users in the EU,” Apple wrote in a blog post. “It’s exposing them to new risks, and disrupting the simple, seamless way their Apple products work together. And as new technologies come out, our European users’ Apple products will only fall further behind.”

In its blog post, Apple argued the DMA requirements for allowing other app marketplaces and alternative payment systems don’t take into account the privacy and security standards of the App Store, putting customers at risk for being overcharged or scammed.

“The DMA also lets other companies request access to user data and core technologies of Apple products,” the company wrote. “Apple is required to meet almost every request, even if they create serious risks for our users.”

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