Connect with us

Fintech

Disney's $1 Billion Bet: A Licensing Model With OpenAI for User Content | PYMNTS.com

Published

on

On Thursday (Dec. 11), The Walt Disney Company announced a $1 billion investment in OpenAI and a groundbreaking three-year licensing agreement that will allow the artificial intelligence firm’s Sora video model to generate short fan-created clips using more than 200 Disney-owned characters, settings and worlds.

This is more than a creative collaboration; it’s a new intellectual property (IP) licensing paradigm: the first time a major studio has formally sanctioned a generative AI platform to use its copyrighted universe.

For financial services, payments and FinTech professionals, this landmark deal is a crucial case study in how global enterprises are moving from a stance of litigation and restriction to one of structured commercial engagement with generative AI. It signals a critical shift in how enterprises plan to both protect their core digital assets and monetize a surging wave of user-generated content.

Disney Sets a New Course for AI Collaboration

The three-year partnership gives OpenAI rights to use more than 200 Disney characters and visual assets for user prompted Sora videos that will begin rolling out in 2026. Users will be able to generate short clips featuring characters from Disney, Pixar, Marvel and “Star Wars” within a structured environment that limits scenes to approved contexts. Disney will prohibit the use of actor likenesses and will restrict Sora prompts that introduce violence, politics or adult themes. OpenAI told TechCrunch it will add new content filters and human review processes to enforce the rules.

Disney will also integrate OpenAI’s technology into its internal operations. ChatGPT will be used across teams for research, planning, documentation and various production and marketing tasks that require time consuming information gathering. The company said it wants employees to work with AI tools that can increase efficiency and support creative exploration at earlier stages of development.

CEO Bob Iger framed the partnership to modernize Disney’s approach to storytelling while retaining strong control of its intellectual property. In his statement, Iger said the collaboration will “extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works.” He added that Disney wants to participate in the development of emerging tools that will influence how audiences discover and interact with characters in the future.

Advertisement: Scroll to Continue

The shift comes after Disney challenged the unlicensed use of its copyrighted content in AI training datasets and warned model developers against producing images styled on its characters.

The new agreement moves Disney from exclusive restriction toward structured licensing. Rather than depending on notices and enforcement to manage AI generated derivative content, the company is creating an official channel with defined boundaries and oversight.

User Generated Sora Videos With Guardrails

The OpenAI agreement allows fans to create short Sora videos that include Disney characters, costumes, vehicles and environments. These clips must follow Disney content standards and will be screened through automated prompt filters and additional review measures. OpenAI plans to build a dedicated version of Sora trained to operate within Disney’s permitted range of scenarios.

Disney may highlight select fan-generated videos on Disney Plus in a curated section. The company said it sees potential in letting audiences participate in small scale creative experiences that support engagement without replacing professional production. The Sora experience will be limited to short form outputs and will not produce full scenes or long-format animation.

Disney and OpenAI said they will monitor content closely. Generative video systems can occasionally misunderstand prompts or generate scenes that drift from guidelines. The companies plan to adjust filters and review processes as needed once the feature becomes available to consumers.

Hollywood Takes Note of New Licensing Model

Disney is the first major studio to formally authorize a generative AI model to use its characters for user generated content. The entertainment industry has spent much of the last couple of years questioning how AI tools could affect copyright, creative work and brand integrity.

The Disney OpenAI agreement shows that a studio can create a structured licensing model that both uses AI and protects creative rights. Disney retains the ability to control the scope of generated content, remove outputs that violate standards and revise the rules as the technology evolves. The company also gains early access to AI models that may support future production methods, including rapid previsualization, localization and internal creative assistance.

OpenAI gains access to one of the most globally recognized character libraries. The company said it will adapt Sora to operate within legal and creative limits and work with Disney on enforcement systems that stay aligned with the agreement.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fintech

Speed Raises $8 Million to Expand Bitcoin and Stablecoin Payment Solutions | PYMNTS.com

Published

on

The company will use the new funding to build capacity, expand to new regions, develop more merchant tools, enable cross-border and creator payouts, and maintain reliability and compliance, it said in a Tuesday (Dec. 16) blog post.

Speed’s offerings include a global payment layer called Speed Merchant that is designed for merchants, platforms and payment systems and enables them to accept both Bitcoin and stablecoins, according to the post.

The company also offers a Lightning wallet called Speed Wallet that serves individuals and businesses and enables Bitcoin and stablecoin transfers, supports global payouts, offers local on- and off-ramps, and powers USDT transactions, the post said.

“We’ve always believed that Bitcoin and stablecoins can power everyday payments,” Speed CEO Niraj Patel said in the post. “That requires real infrastructure—fast, compliant and scalable. This investment validates that belief and accelerates our mission.”

Speed co-founder Jayneel Patel said in the post that the company aims to “solve real problems with technology.”

Advertisement: Scroll to Continue

“Speed started as a merchant solution and has grown into a global payment network,” Jayneel Patel said, adding the company is “ready to take the next leap.”

Stablecoin issuer Tether and venture fund ego death capital co-led the funding round, per the post.

Tether said in a Tuesday press release that its investment supports its strategy to support Bitcoin-aligned financial infrastructure and expand the utility of its USDT stablecoin in real-world payment environments.

“We support teams building practical infrastructure that reduces friction in payments and expands access to reliable settlement rails,” Tether CEO Paolo Ardoino said in the release.

Tether’s USDT stablecoin is the most traded cryptocurrency by volume around the world.

Adam Gebner, associate at ego death capital, said in a Tuesday blog post that Speed processed over $1.5 billion in payment volume over the past 12 months and serves more than 1.2 million users.

“By bridging Lightning and stablecoins in a single, compliant platform, Speed is positioning itself as foundational infrastructure for the Bitcoin and stablecoin economy, serving merchants, platforms and users across both developed and emerging markets,” Gebner said in the post.

Continue Reading

Fintech

Databricks Targets $134 Billion Valuation in New Funding Round | PYMNTS.com

Published

on

Data analytics/artificial intelligence (AI) firm Databricks is reportedly raising $4 billion in a new funding round.

This Series L round would value the company at $134 billion, up 34% from its last session of funding during the summer, the Wall Street Journal (WSJ) reported Tuesday (Dec. 16).

Ali Ghodsi, Databricks’ co-founder and CEO, told the WSJ the company plans to use the new funding to invest in its core data-analytics products and AI software, while also letting its workers engage in secondary share sales.

The company, among the most valuable private firms in Silicon Valley, also plans to hire around 600 fresh college graduates in 2026, the CEO added, in addition to adding thousands of new jobs worldwide in Asia, Latin America and Europe. It also plans to hire AI researchers, who are typically paid top salaries, the WSJ added.

The report noted that Databricks has benefited from the AI boom, which relies partially on private corporate data to customize AI models. Databricks told the WSJ that its data-warehousing product, which can serve as an underlying data platform for AI services, surpassed a $1 billion revenue run rate at the end of October.

This year has seen Databricks ink deals with OpenAI and Anthropic to help sell AI services to business customers. Each of these partnerships are designed to push clients to develop AI agents, or independent bots that can carry out tasks on behalf of humans.

Advertisement: Scroll to Continue

The company’s new funding round comes three months after Databricks’ Series K round, which valued it more than $100 billion, up from $62 billion at the start of the year.

In other AI news, PYMNTS wrote earlier this week about The General Intelligence Company of New York, a start up developing agent-based systems designed to take over large portions of company operations.

“The company’s name deliberately evokes Gilded Age ambition, and founder Andrew Pignanelli told PYMNTS that the reference was intentional,” that report said. “He said he views AI as foundational infrastructure for the next era of company-building, much as railroads and industrial capital reshaped the United States economy more than a century ago.”

The company started by working backward from “the one-person billion-dollar business,” as Pignanelli termed it.

“We started at the end, the actual one-person billion-dollar company, and worked our way back and we were like, ‘What can we do today?’” he said.

Continue Reading

Fintech

Apple App Store Fees Face Pressure From EU Developers | PYMNTS.com

Published

on

A collection of app developers and consumer groups want Europe to enforce laws against Apple.

The Coalition of App Fairness (CAF) on Monday (Dec. 15) issued an open letter to the European Commission (EC) accusing the tech giant of “persistent” non-compliance with Europe’s Digital Markets Act (DMA).

The letter follows findings from the EC that Apple had violated the DMA by keeping developers from directing users to alternative payment methods, fining the tech giant $588 million.

Apple in turn revised its terms for its app store to impose fees that ranged from from 13% for smaller businesses to up to 20% for App Store purchases. However, the CAF says Apple has not addressed what it calls a core issue: the company’s fees are preventing fair competition.

“The law says that gatekeepers like Apple must allow developers to offer and conduct transactions outside of the App Store free of charge,” the letter said. “However, Apple is now charging developers commission, fees of up to 20% for such transactions. This is a blatant disregard for the law with the potential to vanquish years of meaningful work by the Commission.”

The CAF also notes that Apple plans to introduce new terms and conditions for the App Store next month, and says it suspects the new terms will include fees that violate the DMA.

Advertisement: Scroll to Continue

“Apple cannot be permitted to exploit its gatekeeper position by holding the entire industry hostage,” the letter added.

PYMNTS has contacted Apple for comment but has not yet gotten a reply. The company had in September called on the commission to rethink the DMA, which was created to prevent market abuse by tech giants doing business in Europe.

“Over that time, it’s become clear that the DMA is leading to a worse experience for Apple users in the EU,” Apple wrote in a blog post. “It’s exposing them to new risks, and disrupting the simple, seamless way their Apple products work together. And as new technologies come out, our European users’ Apple products will only fall further behind.”

In its blog post, Apple argued the DMA requirements for allowing other app marketplaces and alternative payment systems don’t take into account the privacy and security standards of the App Store, putting customers at risk for being overcharged or scammed.

“The DMA also lets other companies request access to user data and core technologies of Apple products,” the company wrote. “Apple is required to meet almost every request, even if they create serious risks for our users.”

Continue Reading

Trending