Agentic AI in healthcare is graduating from answering prompts to autonomously executing complex marketing tasks—and life sciences companies are betting their commercial strategies on it.

According to a recent report cited by Capgemini Invent, AI agents could generate up to US$450 billion in economic value through revenue uplift and cost savings globally by 2028, with 69% of executives planning to deploy agents in marketing processes by year’s end.

The stakes are particularly high in pharmaceutical marketing, where sales representatives have increasingly limited face time with healthcare professionals (HCPs)—a trend accelerated by Covid-19. The challenge isn’t just access; it’s making those rare interactions count with intelligence that’s currently trapped in data silos.

The fragmented intelligence problem

Briggs Davidson, Senior Director of Digital, Data & Marketing Strategy for Life Sciences at Capgemini Invent, outlines a scenario that will sound familiar to anyone in pharma marketing: An HCP attends a conference where a competitor showcases promising drug results, publishes research, and shifts their prescriptions to a rival product—all within a single quarter.

“In most companies, legacy IT infrastructure and data silos keep this information in disparate systems across CRM, events databases and claims data,” Davidson writes. “Chances are, none of that information was accessible to sales reps before they met with the HCP.”

The solution, according to Davidson, isn’t just connecting these systems—it’s deploying agentic AI in healthcare marketing to autonomously query, synthesise, and act on that unified data. Unlike conversational AI that responds to queries, agentic systems can independently execute multi-step tasks. 

Instead of a data engineer building a new pipeline, an AI agent could autonomously query the CRM and claims database to answer business questions like: “Identify oncologists in the Northwest who have a 20% lower prescription volume but attended our last medical congress.”

From orchestration to autonomous execution

Davidson frames the shift as moving from an “omnichannel view”—coordinating experiences across channels—to true orchestration powered by agentic AI.

In practice, this means a sales representative could have an agent assist with call and visit planning by asking: “What messages has my HCP responded to most recently?” or “Can you create a detailed intelligence brief on my HCP?”

The agentic system would compile:

• Their most recent conversation with the HCP
• The HCP’s prescribing behaviour
• Thought leaders the HCP follows
• Relevant content to share
• The HCP’s preferred outreach channels (in-person visits, emails, webinars)

More significantly, the AI agent would then create a custom call plan for each HCP based on their unified profile and recommend follow-up steps based on engagement outcomes.

“Agentic AI systems are about driving action, graduating from ‘answer my prompt,’ to ‘autonomously execute my task,’” Davidson explains.

“That means evolving the sales representative mindset from asking questions to coordinating small teams of specialised agents that work together: one plans, another retrieves and checks content, a third schedules and measures, and a fourth enforces compliance guardrails—all under human oversight.”

The AI-ready data prerequisite

The operational promise hinges on what Davidson calls “AI-ready data”—standardised, accessible, complete, and trustworthy information that enables three capabilities:

Faster decision making: Predictive analytics that provide near real-time alerts on what’s about to happen, enabling sales representatives to act proactively.

Personalisation at scale: Delivering customised experiences to thousands of HCPs simultaneously with small human teams enabled by specialised agent networks.

True marketing ROI: Moving beyond monthly historical reports to understanding which marketing activities are actively driving prescriptions.

Davidson emphasises that successful deployment starts with marketing and IT alignment on initial use cases, with stakeholders identifying KPIs that demonstrate tangible outcomes—such as specific percentage increases in HCP engagement or sales representative productivity.

Critical implementation questions

The article notably frames agentic AI in healthcare as “not simply another technology-led capability; it’s a new operating layer for commercial teams.” But it acknowledges that “agentic AI’s full value only materialises with AI-ready data, trustworthy deployment and workflow redesign.”

What remains unaddressed: the regulatory and compliance complexity of autonomous systems querying claims databases containing prescriber behaviour, particularly under HIPAA’s minimum necessary standard. The piece also doesn’t detail actual client implementations or metrics beyond the aspirational US$450B economic value projection.

For global organisations, Davidson notes that use cases “can and should be tailored to fit each market’s maturity for maximum ROI,” suggesting that deployment will vary significantly across regulatory environments.

The fundamental value proposition, according to Davidson, centres on bidirectional benefit: “The HCP receives directly relevant content, and the marketing teams can drive increased HCP engagement and conversion.”

Whether that vision of autonomous marketing agents coordinating across CRM, events, and claims systems becomes standard practice by 2028—or remains constrained by data governance realities—will likely determine if life sciences achieves anything close to that US$450 billion opportunity.

See also: China’s hyperscalers bet billions on agentic AI as commerce becomes the new battleground

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In the current landscape of generative artificial intelligence, we have reached a saturation point with assistants. Most users are familiar with the routine. You prompt a tool, it provides a draft, and then you spend the next hour manually moving that output into another application for formatting, design, or distribution. AI promised to save time, yet the tool hop remains a bottleneck for founders and creative teams.

SuperCool enters this crowded market with an importantly different value proposition. It does not want to be your assistant. It wants to be your execution partner. By positioning itself at the execution layer of creative projects, SuperCool aims to bridge the gap between a raw idea and a finished, downloadable asset without requiring the user to leave the platform.

Redefining the creative workflow

The core philosophy behind SuperCool is to remove coordination overhead. For most businesses, creating a high-quality asset, whether it is a pitch deck, a marketing video, or a research report, requires a patchwork approach. You might use one AI for text, another for images, and a third for layout. SuperCool replaces this fragmented stack with a unified system of autonomous agents that work in concert.

As seen in the primary dashboard interface, the platform presents a clean, minimalist entry point. The user is greeted with a simple directive: “Give SuperCool a task to work on…”. The simplicity belies the complexity occurring under the hood. Unlike traditional tools that require you to navigate menus and settings, the SuperCool experience is driven entirely by natural language prompts.

How the platform operates in practice

The workflow begins with a natural-language prompt that describes the desired outcome, the intended audience, and any specific constraints. One of the most impressive features observed during this review is the transparency of the agentic process.

When a user submits a request, for instance, “create a pitch deck for my B2B business,” the platform does not just return a file a few minutes later. Instead, it breaks the project down into logical milestones that the user can monitor in real time.

1. Strategic planning: The AI first outlines the project structure, like the presentation flow.
2. Asset generation: It then generates relevant visuals and data visualisations tailored to the specific industry context.
3. Final assembly: The system designs the complete deck, ensuring cohesive styling and professional layouts.

Visibility is crucial for trust. It allows the user to see that the AI is performing research and organising content not just hallucinating a generic response. The final result is a professional, multi-slide product, often featuring 10 or more professionally designed slides, delivered as an exportable file like a PPTX.

Versatility across use cases

SuperCool’s utility is most apparent in scenarios where speed and coverage are more valuable than pixel-perfect manual control. We observed three primary areas where the platform excels:

End-to-end content creation

For consultants and solo founders, the time saved on administrative creative tasks is immense. A consultant onboarding a new client can describe the engagement and instantly receive a welcome packet, a process overview, and a timeline visual.

Multi-format asset kits:

Perhaps the most powerful feature is the ability to generate different types of media from a single prompt. An HR team launching an employee handbook can request a kit that includes a PDF guide, a short video, and a presentation deck.

Production without specialists:

Small teams often face a production gap where they lack the budget for full-time designers or video editors. SuperCool effectively fills this gap, allowing a two-person team to produce branded graphics and videos without expanding headcount.

Navigating the learning curve

While the platform is designed for ease of use, it is not a magic wand for those without a clear vision. The quality of the output is heavily dependent on the clarity of the initial prompt. Vague instructions will lead to generic results. SuperCool is built for professionals who know what they want but do not want to spend hours manually building it.

Because the system is autonomous, users have less mid-stream control. You cannot tweak a design element while the agents are working. Instead, refinement happens through iteration in the chat interface. If the first version is not perfect, you provide feedback, and the system regenerates the asset with those adjustments in mind.

The competitive landscape: Assistant vs.agent

In the current AI ecosystem, most tools are categorised as assistants. They perform specific, isolated tasks, leaving the user responsible for overseeing the entire process. SuperCool represents the shift toward agentic AI, in which the system takes responsibility for the entire workflow.

The distinction is vital for enterprise contexts. While assistants require constant hand-holding, an agentic system like SuperCool allows the user to focus on high-level ideation and refinement. It moves the user from builder to director.

Final assessment

SuperCool is a compelling alternative for those who find the current tool-stack approach a drain on productivity. It is not necessarily a replacement for specialised creative software when a brand needs unique, handcrafted artistry. However, for the vast majority of business needs, where speed, consistency, and execution are paramount, it offers perhaps the shortest path from an idea to a finished product.

For founders and creative teams who value the ability to rapidly test ideas and deploy content without the overhead of specialised software, SuperCool is a step forward in the evolution of autonomous work.

Image source: Unsplash

Penetration testing has always existed to answer one practical concern: what actually happens when a motivated attacker targets a real system. For many years, that answer was produced through scoped engagements that reflected a relatively stable environment. Infrastructure changed slowly, access models were simpler, and most exposure could be traced back to application code or known vulnerabilities.

That operating reality does not exist. Modern environments are shaped by cloud services, identity platforms, APIs, SaaS integrations, and automation layers that evolve continuously. Exposure is introduced through configuration changes, permission drift, and workflow design as often as through code. As a result, security posture can shift materially without a single deployment.

Attackers have adapted accordingly. Reconnaissance is automated. Exploitation attempts are opportunistic and persistent. Weak signals are correlated in systems and chained together until progression becomes possible. In this context, penetration testing that remains static, time-boxed, or narrowly scoped struggles to reflect real risk.

How AI penetration testing changes the role of offensive security

Traditional penetration testing was designed to surface weaknesses during a defined engagement window. That model assumed environments remained relatively stable between tests. In cloud-native and identity-centric architectures, this assumption does not hold.

AI penetration testing operates as a persistent control not a scheduled activity. Platforms reassess attack surfaces as infrastructure, permissions, and integrations change. This lets security teams detect newly introduced exposure without waiting for the next assessment cycle.

As a result, offensive security shifts from a reporting function into a validation mechanism that supports day-to-day risk management.

The top 7 best AI penetration testing companies

1. Novee

Novee is an AI-native penetration testing company focused on autonomous attacker simulation in modern enterprise environments. The platform is designed to continuously validate real attack paths and not produce static reports.

Novee models the full attack lifecycle, including reconnaissance, exploit validation, lateral movement, and privilege escalation. Its AI agents adapt their behaviour based on environmental feedback, abandoning ineffective paths and prioritising those that lead to impact. This results in fewer findings with higher confidence.

The platform is particularly effective in cloud-native and identity-heavy environments where exposure changes frequently. Continuous reassessment ensures that risk is tracked as systems evolve, not frozen at the moment of a test.

Novee is often used as a validation layer to support prioritisation and confirm that remediation efforts actually reduce exposure.

Key characteristics:

• Autonomous attacker simulation with adaptive logic
• Continuous attack surface reassessment
• Validated attack-path discovery
• Prioritisation based on real progression
• Retesting to confirm remediation effectiveness

2. Harmony Intelligence

Harmony Intelligence focuses on AI-driven security testing with an emphasis on understanding how complex systems behave under adversarial conditions. The platform is designed to surface weaknesses that emerge from interactions between components not from isolated vulnerabilities.

Its approach is particularly relevant for organisations running interconnected services and automated workflows. Harmony Intelligence evaluates how attackers could exploit logic gaps, misconfigurations, and trust relationships in systems.

The platform emphasises interpretability. Findings are presented in a way that explains why progression was possible, which helps teams understand and address root causes not symptoms.

Harmony Intelligence is often adopted by organisations seeking deeper insight into systemic risk, not surface-level exposure.

Key characteristics:

• AI-driven testing of complex system interactions
• Focus on logic and workflow exploitation
• Clear contextual explanation of findings
• Support for remediation prioritisation
• Designed for interconnected enterprise environments

3. RunSybil

RunSybil is positioned around autonomous penetration testing with a strong emphasis on behavioural realism. The platform simulates how attackers operate over time, including persistence and adaptation.

Rather than executing predefined attack chains, RunSybil evaluates which actions produce meaningful access and adjusts accordingly. This makes it effective at identifying subtle paths that emerge from configuration drift or weak segmentation.

RunSybil is frequently used in environments where traditional testing produces large volumes of low-value findings. Its validation-first approach helps teams focus on paths that represent genuine exposure.

The platform supports continuous execution and retesting, letting security teams measure improvement not rely on static assessments.

Key characteristics:

• Behaviour-driven autonomous testing
• Focus on progression and persistence
• Reduced noise through validation
• Continuous execution model
• Measurement of remediation impact

4. Mindgard

Mindgard specialises in adversarial testing of AI systems and AI-enabled workflows. Its platform evaluates how AI components behave under malicious or unexpected input, including manipulation, leakage, and unsafe decision paths.

The focus is increasingly important as AI becomes embedded in business-important processes. Failures often stem from logic and interaction effects, not traditional vulnerabilities.

Mindgard’s testing approach is proactive. It is designed to surface weaknesses before deployment and to support iterative improvement as systems evolve.

Organisations adopting Mindgard typically view AI as a distinct security surface that requires dedicated validation beyond infrastructure testing.

Key characteristics:

• Adversarial testing of AI and ML systems
• Focus on logic, behaviour, and misuse
• Pre-deployment and continuous testing support
• Engineering-actionable findings
• Designed for AI-enabled workflows

5. Mend

Mend approaches AI penetration testing from a broader application security perspective. The platform integrates testing, analysis, and remediation support in the software lifecycle.

Its strength lies in correlating findings in code, dependencies, and runtime behaviour. This helps teams understand how vulnerabilities and misconfigurations interact, not treating them in isolation.

Mend is often used by organisations that want AI-assisted validation embedded into existing AppSec workflows. Its approach emphasises practicality and scalability over deep autonomous simulation.

The platform fits well in environments where development velocity is high and security controls must integrate seamlessly.

Key characteristics:

• AI-assisted application security testing
• Correlation in multiple risk sources
• Integration with development workflows
• Emphasis on remediation efficiency
• Scalable in large codebases

6. Synack

Synack combines human expertise with automation to deliver penetration testing at scale. Its model emphasises trusted researchers operating in controlled environments.

While not purely autonomous, Synack incorporates AI and automation to manage scope, triage findings, and support continuous testing. The hybrid approach balances creativity with operational consistency.

Synack is often chosen for high-risk systems where human judgement remains critical. Its platform supports ongoing testing not one-off engagements.

The combination of vetted talent and structured workflows makes Synack suitable for regulated and mission-important environments.

Key characteristics:

• Hybrid model combining humans and automation
• Trusted researcher network
• Continuous testing ability
• Strong governance and control
• Suitable for high-assurance environments

7. HackerOne

HackerOne is best known for its bug bounty platform, but it also plays a role in modern penetration testing strategies. Its strength lies in scale and diversity of attacker perspectives.

The platform lets organisations to continuously test systems through managed programmes with structured disclosure and remediation workflows. While not autonomous in the AI sense, HackerOne increasingly incorporates automation and analytics support prioritisation.

HackerOne is often used with AI pentesting tools not as a replacement. It provides exposure to creative attack techniques that automated systems may not uncover.

Key characteristics:

• Large global researcher community
• Continuous testing through managed programmes
• Structured disclosure and remediation
• Automation to support triage and prioritisation
• Complementary to AI-driven testing

How enterprises use AI penetration testing in practice

AI penetration testing is most effective when used as part of a layered security strategy. It rarely replaces other controls outright. Instead, it fills a validation gap that scanners and preventive tools cannot address alone.

A common enterprise pattern includes:

• Vulnerability scanners for detection coverage
• Preventive controls for baseline hygiene
• AI penetration testing for continuous validation
• Manual pentests for deep, creative exploration

In this model, AI pentesting serves as the connective tissue. It determines which detected issues matter in practice, validates remediation effectiveness, and highlights where assumptions break down.

Organisations adopting this approach often report clearer prioritisation, faster remediation cycles, and more meaningful security metrics.

The future of security teams with ai penetration testing

The impact of this new wave of offensive security has been transformative for the security workforce. Instead of being bogged down by repetitive vulnerability finding and retesting, security specialists can focus on incident response, proactive defense strategies, and risk mitigation. Developers get actionable reports and automated tickets, closing issues early and reducing burnout. Executives gain real-time assurance that risk is being managed every hour of every day.

AI-powered pentesting, when operationalised well, fundamentally improves business agility, reduces breach risk, and helps organisations meet the demands of partners, customers, and regulators who are paying closer attention to security than ever before.

Image source: Unsplash