Artificial Intelligence
China's hyperscalers bet billions on agentic AI as commerce becomes the new battleground
The artificial intelligence industry’s pivot toward agentic AI—systems capable of autonomously executing multi-step tasks—has dominated technology discussions in recent months.
But while Western firms focus on foundational models and cross-platform interoperability, China’s technology giants are racing to dominate through commerce integration, a strategic divergence that could reshape how enterprises deploy autonomous systems globally.
Alibaba, Tencent and ByteDance have rapidly upgraded their AI platforms to support agentic commerce, marking a pivot from conversational AI tools to agents capable of completing entire transaction cycles, from product discovery through payment.
Just last week, Alibaba upgraded its Qwen chatbot to enable direct transaction completion within the interface, connecting the AI agent across its ecosystem, including Taobao, Alipay, Amap and travel platform Fliggy. The integration supports over 400 core digital tasks, allowing users to compare personalised recommendations across platforms and complete payments without leaving the chatbot environment.
“The agentic transformation of commercial services enables the maximal integration of user services and enhances user stickiness,” Shaochen Wang, research analyst at Counterpoint Research, told CNBC, referring to stronger long-term user engagement that creates sustainable competitive advantages.
The super app advantage
Before that, ByteDance upgraded its Doubao AI chatbot in December to autonomously handle tasks, including ticket bookings, through integrations with Douyin, the Chinese version of TikTok. The upgraded model was introduced on a ZTE-developed prototype smartphone as a system-level AI assistant; however, some planned features were later scaled back due to privacy and security concerns raised by rivals.
Tencent President Martin Lau indicated during the company’s May 2025 earnings call that AI agents could become core components of the WeChat ecosystem, which serves over one billion users with integrated messaging, payments, e-commerce and services.
The strategic positioning reflects China’s structural advantage in agentic AI deployment: integrated ecosystems that eliminate the fragmentation constraining Western competitors.
“AI agents will be foundational to the evolution of super apps, with success depending on deep integration across payments, logistics, and social engagement,” Charlie Dai, VP and principal analyst at Forrester, told CNBC. “Chinese firms like Alibaba, Tencent and ByteDance all benefit from integrated ecosystems, rich behavioural data, and consumer familiarity with super apps.”
Western companies face more fragmented data environments and stricter privacy regulations that slow cross-service integration, despite leading in foundational AI model development and global reach, Dai noted.
Agentic AI’s enterprise trajectory
The commercial applications signal broader enterprise implications as agentic AI moves from auxiliary tools to autonomous actors capable of executing complex workflows. Industry experts widely expect multi-agent systems to emerge as a defining trend in AI deployment this year, extending from consumer services into organisational production.
In a report by Global Times, Tian Feng, president of the Fast Think Institute and former dean of SenseTime’s Intelligence Industry Research Institute, predicted that the first AI agent to surpass 300 million monthly active users could emerge as early as 2026, becoming “an indispensable assistant for work and daily life” capable of autonomously executing cross-app, composite services.
Approximately half of all consumers already use AI when searching online, according to a 2025 McKinsey study. The research firm estimated that AI agents could generate more than $1 trillion in economic value for US businesses by 2030 through streamlining routine steps in consumer decision-making.
Chinese cloud providers, including smaller players such as JD Cloud and UCloud, have also begun supporting agentic AI tools, though high token usage has driven some providers, like ByteDance’s Volcano Engine, to introduce fixed-subscription pricing models to address cost concerns.
Divergent deployment strategies
The contrasting approaches between Chinese integration and Western scalability reflect fundamental differences in market structure and regulatory environments that will likely define competitive positioning.
“China will prioritise domestic integration and strategic expansion in selected regions, while US firms focus on global scalability and governance,” Dai said.
US players pursuing agentic commerce include OpenAI, Perplexity, and Amazon, while Google explores positioning itself as a “matchmaker” between merchants, consumers and AI agents—approaches that reflect fragmented platform environments requiring interoperability rather than closed-loop integration.
However, the autonomous nature of agentic systems has raised regulatory questions in China. ByteDance warned users about security and privacy risks when announcing Doubao’s capabilities, recommending deployment on dedicated devices rather than those containing sensitive information, given the tool’s access to device data, digital accounts and internet connectivity across multiple ports.
The rapid commercialisation of agentic AI in China’s consumer sector provides enterprise decision-makers globally with early signals of how autonomous systems may reshape customer acquisition costs, platform economics and competitive moats as these capabilities mature.
(Photo by Philip Oroni)
See also: Deloitte sounds alarm as AI agent deployment outruns safety frameworks
Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx and co-located with other leading technology events. Click here for more information.
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Artificial Intelligence
Klarna backs Google UCP to power AI agent payments
Klarna aims to address the lack of interoperability between conversational AI agents and backend payment systems by backing Google’s Universal Commerce Protocol (UCP), an open standard designed to unify how AI agents discover products and execute transactions.
The partnership, which also sees Klarna supporting Google’s Agent Payments Protocol (AP2), places the Swedish fintech firm among the early payment providers to back a standardised framework for automated shopping.
The interoperability problem with AI agent payments
Current implementations of AI commerce often function as walled gardens. An AI agent on one platform typically requires a custom integration to communicate with a merchant’s inventory system, and yet another to process payments. This integration complexity inflates development costs and limits the reach of automated shopping tools.
Google’s UCP attempts to solve this by providing a standardised interface for the entire shopping lifecycle, from discovery and purchase to post-purchase support. Rather than building unique connectors for every AI platform, merchants and payment providers can interact through a unified standard.
David Sykes, Chief Commercial Officer at Klarna, states that as AI-driven shopping evolves, the underlying infrastructure must rely on openness, trust, and transparency. “Supporting UCP is part of Klarna’s broader work with Google to help define responsible, interoperable standards that support the future of shopping,” he explains.
Standardising the transaction layer
By integrating with UCP, Klarna allows its technology – including flexible payment options and real-time decisioning – to function within these AI agent environments. This removes the need for hardcoded platform-specific payment logic. Open standards provide a framework for the industry to explore how discovery, shopping, and payments work together across AI-powered environments.
The implications extend to how transactions settle. Klarna’s support for AP2 complements the UCP integration, helping advance an ecosystem where trusted payment options work across AI-powered checkout experiences. This combination aims to reduce the friction of users handing off a purchase decision to an automated agent.
“Open standards like UCP are essential to making AI-powered commerce practical at scale,” said Ashish Gupta, VP/GM of Merchant Shopping at Google. “Klarna’s support for UCP reflects the kind of cross-industry collaboration needed to build interoperable commerce experiences that expand choice while maintaining security.”
Adoption of Google’s UCP by Klarna is part of a broader shift
For retail and fintech leaders, the adoption of UCP by players like Klarna suggests a requirement to rethink commerce architecture. The shift implies that future payments may increasingly come through sources where the buyer interface is an AI agent rather than a branded storefront.
Implementing UCP generally does not require a complete re-platforming but does demand rigorous data hygiene. Because agents rely on structured data to manage transactions, the accuracy of product feeds and inventory levels becomes an operational priority.
Furthermore, the model maintains a focus on trust. Klarna’s technology provides upfront terms designed to build trust at checkout. As agent-led commerce develops, maintaining clear decisioning logic and transparency remains a priority for risk management.
The convergence of Klarna’s payment rails with Google’s open protocols offers a practical template for reducing the friction of using AI agents for commerce. The value lies in the efficiency of a standardised integration layer that reduces the technical debt associated with maintaining multiple sales channels. Success will likely depend on the ability to expose business logic and inventory data through these open standards.
See also: How SAP is modernising HMRC’s tax infrastructure with AI
Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx and is co-located with other leading technology events including the Cyber Security & Cloud Expo. Click here for more information.
AI News is powered by TechForge Media. Explore other upcoming enterprise technology events and webinars here.
Artificial Intelligence
How SAP is modernising HMRC’s tax infrastructure with AI
HMRC has selected SAP to overhaul its core revenue systems and place AI at the centre of the UK’s tax administration strategy.
The contract represents a broader shift in how public sector bodies approach automation. Rather than layering AI tools over legacy infrastructure, HMRC is replacing the underlying architecture to support machine learning and automated decision-making natively.
The AI-powered modernisation effort focuses on the Enterprise Tax Management Platform (ETMP), the technological backbone responsible for managing over £800 billion in annual tax revenue and which currently supports over 45 tax regimes. By migrating this infrastructure to a managed cloud environment via RISE with SAP, HMRC aims to simplify a complex technology landscape that tens of thousands of staff rely on daily.
Effective machine learning requires unified data sets, which are often impossible to maintain across fragmented on-premise legacy systems. As part of the deployment, HMRC will implement SAP Business Technology Platform and AI capabilities. These tools are designed to surface insights faster and automate processes across tax administration.
SAP Sovereign Cloud meets local AI adoption requirements
Deploying AI in such highly-regulated sectors requires strict data governance. HMRC will host these new capabilities on SAP’s UK Sovereign Cloud. This ensures that while the tax authority adopts commercial AI tools, it adheres to localised requirements regarding data residency, security, and compliance.
“Large-scale public systems like those delivered by HMRC must operate reliably at national scale while adapting to changing demands,” said Leila Romane, Managing Director UKI at SAP.
“By modernising one of the UK’s most important platforms and hosting it on a UK sovereign cloud, we are helping to strengthen the resilience, security, and sustainability of critical national infrastructure.”
Using AI to modernise tax infrastructure
The modernisation ultimately aims to reduce friction in taxpayer interactions. SAP and HMRC will work together to define new AI capabilities specifically aimed at improving taxpayer experiences and enhancing decision-making.
For enterprise leaders, the lesson here is the link between data accessibility and operational value. The collaboration provides HMRC employees with better access to analytical data and an improved user interface. This structure supports greater confidence in real-time analysis and reporting; allowing for more responsive and transparent experiences for taxpayers.
The SAP project illustrates that AI adoption is an infrastructure challenge as much as a software one. HMRC’s approach involves securing a sovereign cloud foundation before attempting to scale automation. For executives, this underscores the need to address technical debt and data sovereignty to enable effective AI implementation in areas as regulated as tax and finance.
See also: Accenture: Insurers betting big on AI
Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx and is co-located with other leading technology events including the Cyber Security & Cloud Expo. Click here for more information.
AI News is powered by TechForge Media. Explore other upcoming enterprise technology events and webinars here.
Artificial Intelligence
ThoughtSpot: On the new fleet of agents delivering modern analytics
If you are a data and analytics leader, then you know agentic AI is fuelling unprecedented speed of change right now. Knowing you need to do something and knowing what to do, however, are two different things. The good news is providers like ThoughtSpot are able to assist, with the company in its own words determined to ‘reimagin[e] analytics and BI from the ground up’.
“Certainly, agentic systems really are shifting us into very new territory,” explains Jane Smith, field chief data and AI officer at ThoughtSpot. “They’re shifting us away from passive reporting to much more active decision making.
“Traditional BI waits for you to find an insight,” adds Jane. “Agentic systems are proactively monitoring data from multiple sources 24/7; they’re diagnosing why changes happened; they’re triggering the next action automatically.
“We’re getting much more action-oriented.”
Alongside moving from passive to active, there are two other ways in which Jane sees this change taking place in BI. There is a shift towards the ‘true democratisation of data’ on one hand, but on the other is the ‘resurgence of focus’ on the semantic layer. “You cannot have an agent taking action in the way I just described when it doesn’t strictly understand business context,” says Jane. “A strong semantic layer is really the only way to make sense… of the chaos of AI.”
ThoughtSpot has a fleet of agents to take action and move the needle for customers. In December, the company launched four new BI agents, with the idea that they work as a team to deliver modern analytics.
Spotter 3, the latest iteration of an agent first debuted towards the end of 2024, is the star. It is conversant with applications like Slack and Salesforce, and can not only answer questions, but assess the quality of its answer and keep trying until it gets the right result.
“It leverages the [Model Context] protocol, so you can ask your questions to your organisation’s structured data – everything in your rows, your columns, your tables – but also incorporate your unstructured data,” says Jane. “So, you can get really context-rich answers to questions, all through our agent, or if you wish, through your own LLM.”
With this power, however, comes responsibility. As ThoughtSpot’s recent eBook exploring data and AI trends for 2026 notes, the C-suite needs to work out how to design systems so every decision – be it human or AI – can be explained, improved, and trusted.
ThoughtSpot calls this emerging architecture ‘decision intelligence’ (DI). “What we’ll see a lot of, I think, will be decision supply chains,” explains Jane. “Instead of a one-off insight, I think what we’re going to see is decisions… flow through repeatable stages, data analysis, simulation, action, feedback, and these are all interactions between humans and machines that will be logged in what we can think of as a decision system of record.”
What would this look like in practice? Jane offers an example from a clinical trial in the pharma industry. “The system would log and version, really, every step of how a patient is chosen for a clinical trial; how data from a health record is used to identify a candidate; how that decision was simulated against the trial protocol; how the matching occurred; how potentially a doctor ultimately recommended this patient for the trial,” she says.
“These are processes that can be audited, they can be improved for the following trial. But the very meticulous logging of every element of the flow of this decision into what we think of as a supply chain is a way that I would visualise that.”
ThoughtSpot is participating at the AI & Big Data Expo Global, in London, on February 4-5. You can watch the full interview with Jane Smith below:
Photo by Steve Johnson on Unsplash
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