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Credit Wins eCommerce Clicks as 38% Pay Online With Cards | PYMNTS.com

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The long-assumed digital divide between boomers and Gen Z is all but gone. What remains, according to PYMNTS Intelligence’s report “How People Pay: Payment Choice Depends on Shopping Channel,” is a subtler kind of divide. It’s one rooted not in who shops online, but in how they pay.

Across age groups, eCommerce has become a universal habit rather than a youth movement. The January 2025 study finds that from travel bookings to retail purchases, consumers of all generations are shopping online at roughly the same rate. Yet their payment choices still reveal distinct attitudes about money management and risk.

The report, based on a survey of 2,722 U.S. consumers conducted in November 2024, highlights how the eCommerce boom has matured into a cross-generational routine, and how preferences for debit, credit and digital wallets now map more to psychology than to age.

Here are some key findings from the report:

  • Debit dominance, but only in-store: Forty-two percent of shoppers used debit cards for their most recent retail purchase in a physical store, compared with 28% who used credit. That makes consumers 50% more likely to pay with debit than credit when they can swipe in person.
  • Credit takes the digital lead: When the purchase moves online, the hierarchy reverses. Thirty-eight percent paid with credit cards for their last eCommerce retail transaction, compared to 30% who used debit, a 27% swing toward credit. Security perceptions appear to drive the shift; consumers see credit cards as safer buffers against cyber fraud.
  • Digital wallets double online: Only 8% of shoppers used a digital wallet in-store, but 16% did so online. The channel-specific surge suggests consumers view wallets as tools for convenience and privacy in virtual settings rather than at the checkout counter.

eCommerce vs. In-Person Payment Preferences

Debit’s hold in the physical world versus credit’s appeal online signals how trust and control now define payment behavior. Debit users, the report notes, are drawn to “value-driven retailers,” such as Walmart and dollar stores, reflecting a focus on budgeting discipline. Credit users gravitate toward eCommerce brands with robust fraud protection and premium experiences, such as Amazon and Target.

Indeed, Amazon’s gravitational pull remains unmatched. More than half (53%) of consumers using credit for their last online retail purchase did so on Amazon, and 44% of debit users followed suit. Even as Walmart grows its online offerings, its strength remains in-store, capturing nearly one-quarter of debit shoppers’ latest brick-and-mortar purchases.

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Perhaps the most surprising finding is what’s not changing. After years of rapid digital adoption, eCommerce growth appears to have plateaued. The share of retail transactions made online held steady at 26% year over year. Rather than expansion, the new story is normalization. Online shopping is now woven into daily life across generations, from baby boomers booking travel to Generation Z ordering groceries.

Still, generational fingerprints persist at the edges. Gen Z and millennials are 72% more likely to make restaurant and grocery purchases online than baby boomers and seniors. These everyday categories, rather than big-ticket retail or travel, remain the true frontier of digital comfort.

As PYMNTS Intelligence notes, the digital revolution in shopping may be complete, but the payments revolution is still underway. The story of 2025 isn’t who shops online. It’s how the mix of debit, credit and digital wallets reflects deeper consumer instincts about safety, savings and self-control in an economy that now spans every generation.

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Speed Raises $8 Million to Expand Bitcoin and Stablecoin Payment Solutions | PYMNTS.com

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The company will use the new funding to build capacity, expand to new regions, develop more merchant tools, enable cross-border and creator payouts, and maintain reliability and compliance, it said in a Tuesday (Dec. 16) blog post.

Speed’s offerings include a global payment layer called Speed Merchant that is designed for merchants, platforms and payment systems and enables them to accept both Bitcoin and stablecoins, according to the post.

The company also offers a Lightning wallet called Speed Wallet that serves individuals and businesses and enables Bitcoin and stablecoin transfers, supports global payouts, offers local on- and off-ramps, and powers USDT transactions, the post said.

“We’ve always believed that Bitcoin and stablecoins can power everyday payments,” Speed CEO Niraj Patel said in the post. “That requires real infrastructure—fast, compliant and scalable. This investment validates that belief and accelerates our mission.”

Speed co-founder Jayneel Patel said in the post that the company aims to “solve real problems with technology.”

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“Speed started as a merchant solution and has grown into a global payment network,” Jayneel Patel said, adding the company is “ready to take the next leap.”

Stablecoin issuer Tether and venture fund ego death capital co-led the funding round, per the post.

Tether said in a Tuesday press release that its investment supports its strategy to support Bitcoin-aligned financial infrastructure and expand the utility of its USDT stablecoin in real-world payment environments.

“We support teams building practical infrastructure that reduces friction in payments and expands access to reliable settlement rails,” Tether CEO Paolo Ardoino said in the release.

Tether’s USDT stablecoin is the most traded cryptocurrency by volume around the world.

Adam Gebner, associate at ego death capital, said in a Tuesday blog post that Speed processed over $1.5 billion in payment volume over the past 12 months and serves more than 1.2 million users.

“By bridging Lightning and stablecoins in a single, compliant platform, Speed is positioning itself as foundational infrastructure for the Bitcoin and stablecoin economy, serving merchants, platforms and users across both developed and emerging markets,” Gebner said in the post.

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Databricks Targets $134 Billion Valuation in New Funding Round | PYMNTS.com

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Data analytics/artificial intelligence (AI) firm Databricks is reportedly raising $4 billion in a new funding round.

This Series L round would value the company at $134 billion, up 34% from its last session of funding during the summer, the Wall Street Journal (WSJ) reported Tuesday (Dec. 16).

Ali Ghodsi, Databricks’ co-founder and CEO, told the WSJ the company plans to use the new funding to invest in its core data-analytics products and AI software, while also letting its workers engage in secondary share sales.

The company, among the most valuable private firms in Silicon Valley, also plans to hire around 600 fresh college graduates in 2026, the CEO added, in addition to adding thousands of new jobs worldwide in Asia, Latin America and Europe. It also plans to hire AI researchers, who are typically paid top salaries, the WSJ added.

The report noted that Databricks has benefited from the AI boom, which relies partially on private corporate data to customize AI models. Databricks told the WSJ that its data-warehousing product, which can serve as an underlying data platform for AI services, surpassed a $1 billion revenue run rate at the end of October.

This year has seen Databricks ink deals with OpenAI and Anthropic to help sell AI services to business customers. Each of these partnerships are designed to push clients to develop AI agents, or independent bots that can carry out tasks on behalf of humans.

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The company’s new funding round comes three months after Databricks’ Series K round, which valued it more than $100 billion, up from $62 billion at the start of the year.

In other AI news, PYMNTS wrote earlier this week about The General Intelligence Company of New York, a start up developing agent-based systems designed to take over large portions of company operations.

“The company’s name deliberately evokes Gilded Age ambition, and founder Andrew Pignanelli told PYMNTS that the reference was intentional,” that report said. “He said he views AI as foundational infrastructure for the next era of company-building, much as railroads and industrial capital reshaped the United States economy more than a century ago.”

The company started by working backward from “the one-person billion-dollar business,” as Pignanelli termed it.

“We started at the end, the actual one-person billion-dollar company, and worked our way back and we were like, ‘What can we do today?’” he said.

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Apple App Store Fees Face Pressure From EU Developers | PYMNTS.com

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A collection of app developers and consumer groups want Europe to enforce laws against Apple.

The Coalition of App Fairness (CAF) on Monday (Dec. 15) issued an open letter to the European Commission (EC) accusing the tech giant of “persistent” non-compliance with Europe’s Digital Markets Act (DMA).

The letter follows findings from the EC that Apple had violated the DMA by keeping developers from directing users to alternative payment methods, fining the tech giant $588 million.

Apple in turn revised its terms for its app store to impose fees that ranged from from 13% for smaller businesses to up to 20% for App Store purchases. However, the CAF says Apple has not addressed what it calls a core issue: the company’s fees are preventing fair competition.

“The law says that gatekeepers like Apple must allow developers to offer and conduct transactions outside of the App Store free of charge,” the letter said. “However, Apple is now charging developers commission, fees of up to 20% for such transactions. This is a blatant disregard for the law with the potential to vanquish years of meaningful work by the Commission.”

The CAF also notes that Apple plans to introduce new terms and conditions for the App Store next month, and says it suspects the new terms will include fees that violate the DMA.

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“Apple cannot be permitted to exploit its gatekeeper position by holding the entire industry hostage,” the letter added.

PYMNTS has contacted Apple for comment but has not yet gotten a reply. The company had in September called on the commission to rethink the DMA, which was created to prevent market abuse by tech giants doing business in Europe.

“Over that time, it’s become clear that the DMA is leading to a worse experience for Apple users in the EU,” Apple wrote in a blog post. “It’s exposing them to new risks, and disrupting the simple, seamless way their Apple products work together. And as new technologies come out, our European users’ Apple products will only fall further behind.”

In its blog post, Apple argued the DMA requirements for allowing other app marketplaces and alternative payment systems don’t take into account the privacy and security standards of the App Store, putting customers at risk for being overcharged or scammed.

“The DMA also lets other companies request access to user data and core technologies of Apple products,” the company wrote. “Apple is required to meet almost every request, even if they create serious risks for our users.”

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