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The best fitness trackers and watches we’ve tested

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Fitness trackers have come a long way from the simple bands that tracked steps and little else. Modern trackers can monitor everything from your heart health to how well you’ve recovered from a hard bout of training. Even flagship smartwatches, which used to be lackluster trackers, have become pretty adept workout companions. Whatever your fitness goals are, there’s probably a fitness tracker that can help you achieve them.

Compared to some other gadgets, wearables are incredibly personal, which means there are a few extra considerations you’ll have to take into account before reaching for your wallet. It makes it hard to say that any one fitness tracker is the best for everyone. Thankfully, the best thing about fitness trackers in 2025 is that there’s enough variety to fit into every kind of lifestyle.

Close up view of the Amazfit Active 2’s screen which shows a retro-styled watch face with a bright blue background behind the product.

$100

The spiffy Amazfit Active 2 delivers outsized value for its budget-friendly price. It offers a wide array of health tracking features, built-in GPS, and up to 10 days of battery life.

The Fenix 7S Pro on top of a green backpackThe Fenix 7S Pro on top of a green backpack

$779

The Fenix 7S Pro remains a great intro to Garmin’s platform. It features an updated optical heart rate sensor, excellent battery life, solar charging, and built-in multiband GPS.

What we’re looking for

Fitness trackers are meant to help you keep track of your health and activity. We do a mix of benchmark testing and experiential, real-life testing. That means snoozing with them, taking them out on GPS activities like runs and hikes, working up a sweat in several workouts, and comparing how they do against long-term control devices for heart rate, sleep, and GPS accuracy. Some factors we consider in our rankings are durability, performance, accuracy versus consistency in metrics, and of course, battery life.

Who is this fitness tracker for? The ideal fitness tracker for hardcore athletes will look different than the best one for casual users looking to get a few more steps in.

A fitness tracker should be able to go at least two to three days between charges. If it’s a flagship smartwatch, it should at least offer quick charging.

Is it a band or a smartwatch? Is it comfortable to wear 24/7?

What metrics does this device track? We prioritize active minutes over steps and calorie burn, but health metrics like resting heart rate, VO2 Max, and sleep quality are plusses.

Accuracy is nice, but it’s more important for measuring progress that your device delivers consistent results for heart rate, distance tracking, and steps.

Certain trackers are limited to specific phone ecosystems — others will work regardless of what your phone is. We prioritize the latter wherever possible.

Best fitness tracker overall

Angled view of the Amazfit Active 2 showing a stylish retro watch face against a bright blue backgroundAngled view of the Amazfit Active 2 showing a stylish retro watch face against a bright blue background

$100

The Good

  • Stacked feature set for the price
  • Looks spiffy
  • Good battery life

The Bad

  • Touchscreen and voice commands are finicky
  • Can’t edit workouts
  • AI chatbots are meh

Size: 43mm w/ 20mm straps / Weight: 29.5g for standard, 31.7g for premium / Battery life: Up to 10 days / Display type: OLED touchscreen / GPS: Five GNSS systems / Connectivity: Bluetooth, Wi-Fi / Water resistance: 5ATM / Music storage: N/A

Hear us out: the Amazfit Active 2 is the best all-rounder on the block. Smartwatches are definitely getting more high-tech, but the Active 2 keeps the spirit of a humble fitness tracker — a good price, all the basic health features with a holistic tracking approach, and a comfy yet stylish design. At $99.99 for the standard version, and $129.99 for the premium version with a leather band, you get an incredible amount of bang for your buck.

The hardware and design are surprisingly chic for the price. The standard version has a stainless steel case and tempered glass screen, while the premium version bumps you up to sapphire crystal and gets you an extra leather strap. The screen itself is nice and bright at 2,000 nits and you get an estimated 10 days of regular use on a single charge. (In testing, I got closer to eight to nine days as a power-user.) European users also get NFC payments.

Close up view of the Amazfit Active 2’s screen which shows a retro-styled watch face with a bright blue background behind the product.

I almost never get compliments on budget trackers. I got several while wearing the Active 2.
Photo by Amelia Holowaty Krales / The Verge

As far as health features go, you get all the basics like continuous heart rate monitoring, blood oxygen rate, heart rate variability, stress tracking, alerts for abnormally high and low heart rate, and skin temperature tracking. It’s also got a daily readiness score and detailed sleep tracking if you’re into recovery metrics. (There’s also a Zepp Aura AI chatbot if you ever want to get more in-depth insights into your recovery metrics; It costs an extra $77 yearly but it’s also totally optional.) For workouts, it supports 160 different sport types, including HYROX and a new strength training mode that automatically counts reps. The Active 2 also adds offline maps, turn-by-turn directions, the ability to connect to third-party peripherals, and Zepp Coach — an AI-powered coach that can generate custom training plans for you. Built-in GPS with five satellite systems is also included.

I don’t have a lot to complain about. My biggest gripes are the touch screen is hard to use with sweaty fingers and the onboard AI assistant for voice commands sometimes requires you to enunciate. You do lack advanced health features, like EKGs or sleep apnea detection, but that’s not really the point of something like the Active 2. This is meant to be a classic, basic fitness tracker that happens to look like a watch — and it does that with aplomb.

Read my full Amazfit Active 2 review.

Best fitness watch for casual users

Close up of the Venu Sq 2’s displayClose up of the Venu Sq 2’s display

$150

The Good

  • Bright display
  • Long battery life
  • Tons of training and health features
  • No subscriptions

The Bad

  • Cluttered app
  • Proprietary USB-A charger

Sizes: 40mm w/ 20mm straps / Weight: 38g / Battery life: Up to 11 days / Display type: OLED touchscreen / GPS: All-systems GNSS / Connectivity: Bluetooth, Ant Plus / Water resistance: 5ATM / Music storage: 4GB (for Music Edition)

The $250 Garmin Venu Sq 2 is the watch I recommend for anyone looking to replace their aging Fitbit Versa 2, 3, or 4. It’s got a similar look and vibe, with a much nicer OLED display and longer battery life.

Garmin is known for its comprehensive fitness tracking, and that’s not an exception here. Of course, you get the basics, like steps and calories burned, but you get a whole lot more, too. There’s built-in GPS for tracking walks, runs, and bike rides, as well as plenty of other sports profiles like yoga and strength training. For smart features, you get push notifications, timers, contactless payments, and a bunch of safety features like Garmin’s Incident Detection, which is its take on fall detection. (You will need to carry your phone with you, however, as this doesn’t have LTE.)

Garmin Venu Sq 2 showing bright clock face on woman’s wrist

The Garmin Venu Sq 2 has a bright, beautiful OLED display and long battery life.
Photo by Amelia Holowaty Krales / The Verge

If you want the option of onboard music, you can shell out $50 extra for the Music Edition, which comes with enough storage for about 500 songs. I wouldn’t recommend it, however, as you’ll most likely have your phone on you since this isn’t a true standalone watch.

What I like most about this watch, however, is that it’s one that you can grow with. On top of recovery metrics and sleep tracking, it also has Garmin Coach — a built-in, free training program for beginner and intermediate-level runners hoping to tackle a 5K, 10K, or half marathon. For health tracking, you can monitor heart rate, blood oxygen, intensity minutes (how many minutes of moderate exercise you get per week), stress, hydration, respiratory rate, and menstrual cycles. None of these existing data features are locked behind a paywall; however, Garmin recently introduced a premium tier that provides personalized AI-powered insights and additional features for $6.99 a month (or $69.99 a year).

One note: there is a Venu 3, which adds a newer heart rate sensor and nap detection. I liked it quite a bit, and it ticks off a lot of the right boxes — except for price. It’s $450, which puts it outside what I’d consider ideal for casual users. The other option is Garmin’s Forerunner 165 — it’s a $249 budget training watch that’s quite similar to the Venu Sq 2 feature-wise, albeit with a sportier vibe. Basically, go with what you find on sale. I firmly believe older models are still a good choice if all you want is the fitness-tracking basics. This is especially true since newer software updates often make their way to older Garmins. Garmin users also tend to hang onto their devices for a good while. Strava’s 2023 year-end survey found that the most popular smartwatch among its users was an eight-year-old Garmin!

Read my full review Garmin Venu Sq 2 review.

Best for serious outdoor athletes

Person wearing a floral jacket and bright green backpack with a Garmin Fenix 7S Pro on their wristPerson wearing a floral jacket and bright green backpack with a Garmin Fenix 7S Pro on their wrist

$779

The Good

  • Hands-free flashlight
  • Long battery life
  • Multiband GPS
  • Upgraded heart rate monitor

The Bad

  • The improved MIP display is still not the easiest to read in dim lighting
  • Too similar to the standard Fenix 7

Sizes: 7S Pro: 42mm w/ 20mm straps; 7: 47mm w/ 22mm straps; 7X: 51mm w/ 26mm straps / Weight: 7S Pro: 63g (Solar), 58g or 65g (Sapphire Solar, titanium or stainless steel); 7: 79g (Solar), 73g (Sapphire Solar); 7X: 96g (Solar), 89g (Sapphire Solar) / Battery life: 7S: up to 11 days, 14 w/ Solar; 7: up to 18 days, 22 days w/ solar; 7X: up to 28 days, 37 w/ solar / Display type: MIP touchscreen / GPS: All-systems GNSS and dual-frequency GPS / Connectivity: Bluetooth, Ant Plus, Wi-Fi / Water resistance: 10ATM / Music storage: Up to 32GB

Garmin’s flagship Fenix 7 series is no joke, and the Fenix 7 Pro lineup takes it up a notch. It’s got built-in multiband GPS, solar charging on all models, the option of touchscreen or button navigation, topographical maps, and oodles upon oodles of data. Plus, every Fenix 7 Pro model has a hands-free LED flashlight, an upgraded heart rate sensor, and an improved memory-in-pixel display that’s slightly easier to read in low lighting.

Garmin wearables are also known for providing extensive in-depth metrics, and the Fenix 7 Pro lineup is no exception. You get excellent recovery metrics as well as helpful training guides and coaching programs. The best part is that Garmin doesn’t charge extra for those features. That’s good news, as these are expensive watches.

I appreciate how quickly these Fenix 7 watches can pick up a GPS signal. That’s a must if you’re training in the dead of winter. These watches can also take a beating. All models are built to military-grade standards and feature up to 10ATM of water resistance. That means they’re more than capable of a dunk in the ocean.

A straight-on look at the Fenix 7S Pro’s flashlight at maximum brightness

The hands-free flashlight rules!
Photo by Amelia Holowaty Krales / The Verge

Although the screen is brighter, MIP displays still aren’t my absolute favorite — the OLED on the Garmin Epix 2 and the Epix Pro are much easier on the eyes. It’s admittedly tough to pick between the Fenix 7, Fenix 7 Pro, Epix 2, and Epix Pro lineups — especially now that the Epix Pro also has great battery life, the LED flashlight, and now comes in multiple sizes. What it boils down to is whether you prioritize a brighter display, longer battery life, or price.

Personally, I prefer the Epix Pro for better readability, but the Fenix 7 Pro is the better choice if this is your first introduction to Garmin’s platform. You’ll get better battery life, the same LED flashlight, all the same training features, and a lower starting price. (You can also check out our Garmin buying guide if you’d like even more alternatives.)

Technically, there’s the Fenix 8 series on the block. That said, I still think the standard Fenix 7 or 7 Pro lineup is the better overall value. The Fenix 8 adds diving features and voice assistant capabilities, but it also ups the standard Fenix 7’s starting price of $650 by an additional $350. That’s tough to swallow, especially since retailers may offer discounts on older models to get rid of existing inventory.

Read my full Garmin Fenix 7S Pro review.

$349

The Good

  • More sizes
  • Slimmer design
  • Expanded auto workout detection
  • Redesigned app
  • Better battery life

The Bad

  • Subscription required to get all features
  • I still wish this had a charging case

Sizes: 12 proprietary sizes, 4–15, sizing kit needed / Weight: 4–6g (depends on size) / Battery life: Up to seven days / Display type: None / GPS: None / Connectivity: Bluetooth / Water resistance: Up to 328 feet / Music storage: None

The vast majority of fitness trackers are worn on the wrist, but the $349 Oura Ring isn’t. The smart ring is a good option for people who are looking for something a little more discreet. It’s also less distracting than some other wrist-based options, as it lacks a screen and doesn’t mirror push notifications from your phone.

The Oura Ring 4 isn’t functionally that much different from the previous Gen 3. It’s slimmer, features a all-titanium design, has improved battery life, and has an updated sensor algorithm that Oura says is more accurate. None of these software features are gatekept to the Ring 4, so Gen 3 owners shouldn’t feel the need to upgrade unless their ring no longer lasts more than two days on a single charge. That said, the fourth-gen ring has an expanded size range spanning from 4 to 15. If you felt your Gen 3 was a bit snug or couldn’t find a size that fit right, you may have a better option now.

Close up of Oura Ring 4

The Oura Ring 4 has an expanded size range, spanning sizes 4 to 15.
Photo by Amelia Holowaty Krales / The Verge

While smaller than your average wearable, the Oura Ring still tracks a ton of metrics, including heart rate variability, body temperature, blood oxygen, all-day heart rate monitoring, and cycle tracking. Since launching, the Oura Ring has also added activity tracking, blood oxygen levels, chronotypes to help visualize your circadian rhythms, a social feature called Circles, improved stress tracking, and cardiovascular age and capacity metrics. More recently, it’s added an AI chatbot, meal logging, and glucose tracking, though you’ll have to purchase a $99 Dexcom Stelo CGM to take advantage of the latter. It’s rolled out a more accurate sleep stages algorithm as well, and the app has been entirely revamped to better organize these features and metrics.

The Oura Ring tracks typical metrics — such as steps and calories burned — but its main focus is sleep and recovery. Each day, you’re given three sets of scores for your readiness, sleep, and activity. It’s a simple, holistic look at your overall wellness and an ideal pick if you want a more hands-off experience with your data.

If you’ve got a Samsung Galaxy Watch, you may want to consider the $399.99 Galaxy Ring. It’s a bit more expensive than the base Oura Ring, but it doesn’t come with a subscription, and you get much better battery life when used with the Galaxy Watch. The hardware is also excellent, especially the charging case. That said, this is only an option for Android users, and even then, you don’t unlock its full potential unless you’ve got other Samsung gear. I also recommend the $349 Ultrahuman Ring Air for folks who don’t like the idea of Oura’s monthly subscription.

You can read my experiences with a bunch of other smart rings, but right now, the Oura Ring is the most polished with the best overall experience.

Read my full Oura Ring 4 review.

$40

The Good

  • Super affordable
  • Good feature set for the price
  • OLED display looks nice
  • Comfortable and lightweight
  • Long battery life

The Bad

  • Hard to put on one-handed
  • Some app quirks
  • GPS can be wonky

Size: 42mm x 24mm x 12.2mm with 16mm straps / Weight: 28g / Battery life: Up to 18 days / Display type: OLED / GPS: Tethered / Connectivity: Bluetooth / Water resistance: 5ATM / Music storage: None

It’s truly hard to beat the Amazfit Band 7’s $49.99 price — doubly so since you can often find it on sale for even less. Wearing the Band 7 feels like a throwback to 2014, which is great if all you’re looking for is a simple and casual tracker that won’t break the bank.

No one is going to compliment you on the Band 7’s design, but it’s got a handful of cute watch faces that make good use of its OLED touchscreen. And despite having an OLED display, you’ll still get roughly 14 days of battery life on a single charge. It’s also incredibly lightweight, making it a good option for sleep tracking as well.

Amazfit Band 7 with colorful clock face worn on woman’s wrist.

The Amazfit Band 7 won’t turn heads, but it’s the type of capable yet affordable fitness band that’s much harder to find nowadays.
Photo by Amelia Holowaty Krales / The Verge

You also get an absurd number of features for the price. That includes Amazon Alexa, continuous heart rate monitoring, blood oxygen monitoring, stress tracking, advanced sleep tracking, training metrics like VO2 max and load, abnormal heart rate alerts, menstrual tracking, push notifications, find my phone, a camera remote, and even a Pomodoro timer. You’re sacrificing contactless payments and will have to settle for tethered GPS, but this is a fair tradeoff considering everything else you’re getting. It’s not the best option for hardcore fitness tracking, but this is a great option if all you’re looking to do is casually track activity and your steps.

Amazfit’s been making surprisingly good budget trackers for a while. That said, if you’re a little wary of a lesser-known brand, the $159.95 Fitbit Charge 6 is a decent alternative. It’s pricier, but you get a lot of what Amazfit is missing. That includes Google services like YouTube Music, Google Wallet, and Google Maps. Plus, it has built-in GPS and the ability to broadcast your heart rate with some Bluetooth-compatible gym equipment.

Read my full Amazfit Band 7 review.

Most stylish fitness watch

Close up of Withings ScanWatch lightClose up of Withings ScanWatch light

$250

The Good

  • Long battery life
  • Also gets you lots of compliments
  • Comfortable to wear
  • Great price
  • Adds period tracking

The Bad

  • Has fewer sensors than the ScanWatch 2
  • Again, the OLED display is tiny

Sizes: 37mm with 18mm straps / Weight: 45g / Battery life: Up to 39 days / Display type: OLED display / GPS: Tethered GPS / Connectivity: Bluetooth / Water resistance: 5ATM / Music storage: N/A

The $249.95 Withings ScanWatch Light is a fetching hybrid analog smartwatch. Think of it as a dressier fitness band with some Swatch-like design sensibilities. It’s got all your basics like simple push notifications, timers, and alarms. Plus, you can track steps, sleep, menstrual cycles, and GPS activities straight from the wrist. It looks spiffy on the wrist, and if you like a pop of color, Withings offers minty green and pale blue color options. It’s also got excellent battery life, with an estimated 30 days on a single charge. I got a little less in testing at around 25 days, but that’s still much better than the vast majority of flagship smartwatches. This also looks way more stylish than beefier multisport watches with similar battery life.

As its name suggests, the Light is a pared-down version of the $369.95 ScanWatch 2. The main things you’re missing are an EKG sensor for atrial fibrillation detection, a temperature sensor, blood oxygen tracking, and an altimeter for tracking elevation. For basic fitness tracking, you don’t really need those sensors. That’s why I think the extra $100 in savings is worth it for the Light, especially since both are lacking in safety features, contactless payments, and some other bells and whistles you can get from other watches in the $350 price range. That said, if you want extras, the ScanWatch 2 also gets you a slightly more elegant look thanks to the second step-counter dial.

Close up of Withings ScanWatch 2

The ScanWatch 2 is about $100 more but adds more advanced health tracking.
Photo by Amelia Holowaty Krales / The Verge

Another option I like is the $179.99 Garmin Vivomove Sport, which actually dominated this category in the past few years. It’s hard to beat the price, especially since it gets you access to Garmin’s platform. However, Garmin’s “hidden” OLED display can get washed out in bright lighting, and battery life was significantly shorter than other hybrid analog watches at around five days. Still, if you’d prefer a platform with a focus on fitness rather than wellness, the Vivomove Sport may be the better move over a Withings watch.

Read my full reviews of the Withings ScanWatch 2 and Light.

Best fitness tracker for iPhone users

$299

The Good

  • Bigger display but not bulky
  • Wide-angle OLED is neat
  • Much faster charging
  • Sleep apnea detection has potential

The Bad

  • Lack of blood oxygen (in US) may impact your upgrade plans
  • Another year of minor updates

Sizes: 42mm, 46mm / Weight: 29.3g (42mm), 35.3g (46mm) / Battery life: Up to 18 hours / Display type: Always-on LTPO OLED / GPS: Built-in GPS, plus GLONASS, Galileo, QZSS, Beidou / Connectivity: LTE (optional), Bluetooth, Wi-Fi / Water resistance: Up to 50 meters / Music storage: 32GB

If you’re looking for a smartwatch that does fitness well, then iPhone owners need to look no further than the $399 Apple Watch Series 10. (The LTE version costs $50 more.) This is another iterative update, but the Series 10 is a much more comfortable watch than previous models. It’s thinner and lighter, plus there’s a larger display. If you’ve got a Series 5 or older, now is a good time to upgrade.

WatchOS 11, which was released in September 2024, included a suite of training features. There’s Training Load, which gives you greater insight into how intensely you’ve been working out the past week compared to the last 28 days. There’s also a Vitals app that flags when key metrics, like sleep duration or heart rate, may be out of whack. Plus, you can finally pause your rings for rest days. The software update also brought some savvy updates to the Smart Stack. For example, if you’re in a noisy cafe wondering what song’s playing, the Smart Stack can surface the Shazaam widget. It also supports Live Activities, turning your wrist into a mini Dynamic Island. Health-wise, we also have FDA-cleared sleep apnea detection.

Apple announced new fitness features that will be available in watchOS 26 (out this fall), which the Series 10 and other recent models will support. To name some highlights coming, the Workout app has been redesigned with corner buttons that serve as shortcuts. There’s also a new Apple Intelligence feature called “Workout Buddy,” which generates a persona to give you pep talks, insights, and advice based on your fitness data. Workout Buddy will only be available if you have an iPhone that’s compatible with Apple Intelligence (iPhone 15 Pro or newer) nearby and if you’re wearing Bluetooth headphones. For more details about WatchOS 26, you can read my overview of the first public beta.

Of course, we also have to address the Apple Watch ban. As of January 18th, 2024, new Apple Watches sold in the US have the blood oxygen feature disabled due to an ongoing patent battle with medical device maker Masimo. This isn’t a huge deal for most people, as this feature isn’t that useful for most people yet, and the sleep apnea feature exclusively uses the accelerometer rather than the blood oxygen sensor. You might want to consider a refurbished Series 7 or 8 if blood oxygen sensing is important to you, however.

If you’re a first-time buyer, you may want to opt for the second-gen Apple Watch SE. It’s slightly cheaper at $249, and while you don’t get as many features, it’s a good introduction to the ecosystem. Otherwise, if you’re the type of athlete who covets a Garmin, you may also want to consider splurging on the Apple Watch Ultra 2. It’s more expensive at $799, but it has the brightest screen of any Apple Watch, comes with dual-frequency GPS, has diving and hiking safety features, and is made of more durable materials.

Read my full Apple Watch Series 10 review.

Best fitness smartwatch for Samsung phones

$650

The Good

  • Longer battery life than the regular Galaxy Watch
  • Double pinch is useful
  • Adds dual-frequency GPS and sleep apnea detection
  • Cheaper than the Apple Watch Ultra

The Bad

  • Where is Samsung in this?
  • The squircle chonk doesn’t fit small wrists
  • Sleep apnea feature is limited to Galaxy phones
  • AGEs metric is baffling

Sizes: 47mm / Weight: 60.5g / Battery life: Up to 100 hours / Display type: Always-on OLED / GPS: Built-in GPS / Connectivity: LTE (optional), Bluetooth, Wi-Fi / Water resistance: 10ATM, IP68 / Music storage: 32GB

Truthfully, the Samsung Galaxy Watch Ultra left me a bit disappointed after reviewing it — not because it’s a bad piece of hardware, but because it copies a bit too much from Apple. Even so, this is the most full-featured fitness smartwatch a Samsung phone owner can buy.

Samsung recently released the Galaxy Watch 8, with an all-new squircle design that may seem controversial at first, but allowed Samsung to make the smartwatch slimmer than its predecessor. It also sits flatter against your skin, which made it more comfortable to wear. I preferred the Galaxy Watch 7 over the Ultra for casual fitness tracking and wearability, and that’s still true with the Watch 8, but the improvements over the previous generation aren’t significant. Its battery is barely bigger, and its brighter screen (up to 3,000 nits vs. 2,000) didn’t make a big difference even in direct sunlight.

There’s a new Vascular Load feature, which measures how stressed your vascular system is while you sleep, but it doesn’t give a reason why this metric is important. Its Antioxidant Index, which gauges whether you’ve eaten enough fruits and vegetables, can help encourage you to eat more healthily when creating a new diet.

In testing, the sensor works by using blue, yellow, and infrared LEDs to pick up the carotenoid levels in your skin. Carotenoids are an antioxidant that gives fruits and vegetables their color. The sensor could be fooled by pressing any colorful objects — a piece of broccoli, blackberry (which exploded), marker-colored finger, and Cheeze-It — against it. I did find its Running Coach feature, which creates a training regimen based on your performance after a 12-minute run, to be helpful. Its assessment of my current fitness level was fair, and the workouts it suggested were well-structured.

As far as AI is concerned, the Galaxy Watch 8 has Google Gemini, which was hit or miss in my testing. It couldn’t send a message in Slack, and the K-pop-inspired running playlist it created had a few songs outside that genre, but it’s handy if you want to use Google’s AI on your wrist rather than taking out your phone. Google Gemini support is one feature of One UI 8 (Samsung’s fork of Wear OS 6, Google’s latest wearable operating system), which also includes Material 3 Expressive, a redesign optimized for circular watches. Live updates, which let you track things like deliveries, rideshares, and information from navigation apps, will also be coming in 2026. Samsung’s One UI 8 also came to the Galaxy Watch Ultra as a software update.

Close-up of Samsung Galaxy Watch Ultra on shoes

It’s not the prettiest Samsung watch, but it is the best at fitness tracking.
Photo by Victoria Song / The Verge

However, there’s still a significant gap between the Galaxy Watch 8 and the Ultra in my testing as far as accuracy, especially for GPS tracking. And what really sealed the deal for me was the difference in battery life. (The gaps are much less egregious between the base Apple Watch and Ultra 2.) The caveat is, if all you want is casual fitness tracking, the Galaxy Watch 8 is the better choice for wearability. It’s just more comfortable for sleep tracking and lighter overall. Just keep in mind it lacks the Ultra’s emergency siren and shortcut button.

Both watches have the same processor, a 3-in-1 BioActive Sensor, some AI health features, and FDA-cleared sleep apnea detection. The hardware in both current-generation Galaxy smartwatches makes for a more future-proof purchase, but I found the AI health features to be hit-or-miss in practice. As always, some features, like EKGs and sleep apnea detection, are limited to Samsung owners. That makes this hard to wholeheartedly recommend this to non-Samsung Android users.

Wide view of the Samsung Galaxy Watch 8 on a yellow table with colorful green, yellow, orange, and pink acrylic blocks around it.Wide view of the Samsung Galaxy Watch 8 on a yellow table with colorful green, yellow, orange, and pink acrylic blocks around it.

$299

Samsung’s latest smartwatch features a new squircle design, Gemini, and some new health features like an Antioxidant Index and Running Coach.

So if the Ultra doesn’t float your boat, now is a good time to find the Galaxy Watch 7 series, particularly the base models, on sale. The base Galaxy Watch 8 is not a massive update over the Watch 7 as far as actual use goes.

Read my full Samsung Galaxy Watch Ultra review.

Best fitness smartwatch for Android

$270

The Good

  • We finally get a bigger size!
  • Moderate battery improvements
  • Lots of neat Google integrations
  • Good running updates
  • Readiness and Cardio Load scores not locked behind paywall

The Bad

  • It’s best with a Pixel phone

Sizes: 41mm, 45mm / Weight: 31g / Battery life: Up to 24 hours / Display type: Always-on OLED / GPS: Built-in GPS / Connectivity: LTE (optional), Bluetooth, Wi-Fi / Water resistance: 5ATM / Music storage: 32GB

With the Pixel Watch 3, Google is finally done playing catch-up.

There are truly too many updates to call each one out individually, but overall, they fall into two buckets: refinement and expansion. The hardware is mostly the same as the Pixel Watch 2 in terms of design. However, we now have a brighter screen, smaller bezels, and a new 45mm size. The larger size is quite nice, especially if you prefer larger screens without sacrificing wearability.

Battery life is also better. There’s a new battery-saver mode that kicks in when you hit 15 percent, and the new displays are also more power efficient. Plus, bedtime mode is automatic now, so that helps the watch last longer overnight for sleep tracking. It’s only a modest improvement over the Pixel Watch 2, but it’s dramatic compared to the original.

Person tying shoes while wearing both sizes of the Pixel Watch 3

The Pixel Watch now comes in two sizes: 41mm (right) and 45mm (left).
Photo by Amelia Holowaty Krales / The Verge

Software is where the Pixel Watch 3 makes the most updates. There are a ton of new fitness and health features, including a new running dashboard, custom running workouts, and AI-generated workout suggestions. There’s also a revamped Daily Readiness Score and a new Cardio Load metric, which gauges how intensely you’ve been exercising. If you’re located in the US or Europe, you can also take advantage Google’s new Loss of Pulse feature, which calls emergency services on your behalf if it detects you no longer have a pulse.

The Pixel Watch 3 also better integrates with Google services and the Pixel ecosystem. You can now view your Nest Doorbell or Camera feed straight from the wrist — and it’s quite handy if you get a lot of packages or guests. If you have Google TV, you can use the watch as a remote. Now that the watch has an ultra wideband chip, it can also now unlock your Pixel phone. You can also use the Recorder app to capture audio and send it straight to your Pixel phone.

That said, some of these features now mean the Pixel Watch works best with a Pixel phone. If you’re looking for alternatives to Google and Samsung, the $329.99 OnePlus Watch 3 was released on July 8th. We’ve gone hands-on with the smartwatch and are pleased that it finally has a rotating crown, larger brighter display, better battery life, and faster charging. It also introduces new health features, including a wrist temperature sensor and OnePlus’ 60S Health Check-In, which gives you a quick scan of your heart rate, blood oxygen levels, mental wellness, wrist temperature, sleep quality, and vascular age when you touch a side button.

Read my full Google Pixel Watch 3 review.

Best for early adopters and elite athletes

Senior reviewer Victoria Song wearing the Whoop MG while wearing a light purple jacket. Her fingers are placed on the edges of the Whoop device for an EKG testSenior reviewer Victoria Song wearing the Whoop MG while wearing a light purple jacket. Her fingers are placed on the edges of the Whoop device for an EKG test

$359

The Good

  • Good hardware and software upgrades
  • More affordable — kind of
  • Streamlined app design
  • Better battery life

The Bad

  • Whoop Age will be my villain origin story
  • The clasp still befuddles
  • That whole upgrade debacle
  • Straps are not backward-compatible
  • It adds up to fresh paint on the same product

Sizes: 34.7 mm x 24 mm x 10.6 mm / Weight: 27g / Battery life: Up to 14 days / Display type: None / GPS: None / Connectivity: Bluetooth / Water resistance: Up to 10 meters / Music storage: None

The Whoop MG isn’t a huge departure from the Whoop 4.0, which I reviewed previously, but it’s still the best choice for elite athletes. Its buckle still annoyed me, and bands from the previous generation are incompatible with this model, though Whoop will give you a credit for trading in your current bands. Its processor is 60 percent faster but I didn’t feel any difference in day-to-day use, save for faster data syncing with Whoop’s app. I did notice the bump in battery life from five to 14 hours, Whoop’s redesigned app, and a handful of new health and wellness features.

A key part of the Whoop MG’s appeal is the dense daily reports on your health and wellness accessible within its app. They verge on overwhelming, with an emphasis on how much activities have strained your body. The new Whoop Coach (an AI-powered chatbot) summarizes information about your sleep duration, activity, and heart rate to give you advice on hitting the fitness goals you selected during setup.

Similarly, a feature called Healthspan calculates your Whoop Age based on three weeks worth of sleep, exercise, steps, VO2 Max, heart rate, and lean body mass data. It’ll update your Whoop Age weekly after its first assessment, but be mindful that it discounts factors like genetics, your environment, and lifestyle, which significantly impact the rate your body actually ages.

The Whoop MG has an FDA-cleared EKG reader, and can send you notifications if it detects atrial fibrillation. It can also give you blood pressure insights, but is currently in beta. Whoop Advanced Labs is an upcoming service that will let you send in a blood test to be reviewed by clinicians to give you even more health insights. If you like the distraction-free design of a smart ring, but want your wearable on your wrist instead of your finger, consider the Whoop MG.

  • Google announced that its Pixel 10 launch event is happening on August 20th, and will show off “the latest on our Pixel phones, watches, buds, and more.” A leak from earlier this year suggests the Pixel Watch 4 will have a larger battery, faster charging, and additional buttons. An additional rumor reported by Android Headlines says some models of the upcoming (and unannounced) smartwatch won’t see a price increase.
  • The Fitbit Charge 6 can now connect to Hydrow and Hydro Wave rowers, and Spinning brand stationary bikes. The Strava app will also work.
  • Nothing has launched the CMF Watch 3 Pro for $99. Its has a circular 1.43-inch display, comes in dark gray, light gray, and orange, and has a new four-channel heart rate sensor. Its AI-powered coach and post-workout summaries can create personalized running plans and provide fitness insights. Its dual-band GPS is a significant improvement over its predecessors. The smartwatch’s battery lasts up to 13 days, or four days with the always-on display feature enabled, and can be fully recharged in around 99 minutes.

Update, August 1st: Adjusted pricing / availability and added the Galaxy Watch 8 and Whoop MG to this story, along with information about the upcoming Pixel Watch 4. Brandt Ranj also contributed to this post.

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Here are the best Kindle deals right now

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When it comes to finding a device to read ebooks, you have a few options to choose from. You can always buy a tablet or use your phone, but those devices are multipurpose and can be used for a ton of things, like surfing the web or doom-scrolling on X or Bluesky. If you are looking for something to strictly read books, e-readers, while niche, are designed to store all of your books in a virtual library with limited functionality.

Amazon, one of the pioneers of the e-reader, has dominated the space for years with its ever-expanding Kindle lineup, which consists of several unique models with their own pros and cons. The bulk of the devices function as simple ebook readers; however, with the Kindle Scribe, Amazon is moving beyond books and into the realm of writing — something that should make future Kindles function more akin to physical paper.

Below, we’ve listed each model currently available. Sometimes there isn’t a deal for one or even any of the products, but in those cases, we’ve listed the most recent sale price.

The entry-level Kindle remains the smallest e-reader Amazon offers, one that’s available in either black or green.
Photo by Sheena Vasani / The Verge

The best Kindle (2024) deals

What does it mean when a Kindle is “ad-supported”?

Amazon Kindle e-readers come in different storage configurations, but there is also an additional option that allows you to buy the e-reader with or without ads. Ad-supported Kindles will display personalized advertisements on the lock screen when it is in sleep mode or at the bottom of the homescreen when the device is connected to Wi-Fi. Typically, you save about $20 by buying the ad-supported version, but if you decide to remove ads later, you can make a one-time payment to cover the difference and remove the ads.

In case you missed it, Amazon announced a new entry-level Kindle in October, one that was designed to replace the outgoing 2022 model. The latest Kindle — which starts at $109.99 — boasts a brighter 94-nit display, improved contrast levels, and slightly faster page turns. It also comes in a “matcha” green instead of “denim,” just in case you’re not a fan of the default black color. Otherwise, though, it’s nearly identical to its predecessor, with the same six-inch 300ppi screen, support for USB-C, and 16GB of base storage.

Right now, Amazon’s newest ad-supported Kindle is on sale at Best Buy and Target with three months of Kindle Unlimited for $84.99 ($25 off), which matches its best price to date.

$85

Amazon’s new entry-level Kindle retains a six-inch, 300ppi display and USB-C. It’s both brighter and faster than its predecessor, however, and features longer battery life.

The best Kindle Kids (2024) deals

Amazon also updated its kid-friendly Kindle in late 2024. The new Kindle Kids is identical to the standard model but comes with several accessories and provides age-appropriate content for younger readers who prefer digital books. Like the last-gen Kindle Kids, the latest model retails for $20 more than the base model, bringing the MSRP to $129.99.

In terms of add-ons, the newest Kindle Kids edition consists of four items: the device, a protective case, a two-year extended replacement guarantee (in the event the device breaks), and six months of Amazon Kids Plus. The last feature is the biggest selling point of the device aside from the kid-friendly patterns and lack of ads, as it allows parents to grant their child access to games, videos, and books — including those in the Percy Jackson and Harry Potter series — at no additional cost.

Right now, Best Buy and Target are selling the latest Kindle Kids for $94.99 ($35 off), which matches its best price to date.

A person holding the kid-friendly Kindle in their lap.A person holding the kid-friendly Kindle in their lap.

$95

Amazon’s Kindle Kids is identical to the standard Kindle — meaning it packs a 300ppi display and support for USB-C charging — but comes with a case, an extended two-year warranty, and six months of Amazon Kids Plus.

The Kindle Paperwhite Signature Edition is identical to the standard model but features wireless charging and a sensor to automatically adjust the backlight.

The Kindle Paperwhite Signature Edition is identical to the standard model but features wireless charging and a sensor to automatically adjust the backlight.

The best Kindle Paperwhite (2024) deals

The latest Kindle Paperwhite, which launched last year, is Amazon’s 12th-gen model. Considering it’s one of the company’s higher-end configurations, it offers all the features found in the entry-level Kindle, including USB-C charging and a crisp 300ppi display. It’s noticeably faster than Amazon’s base ebook reader and features IPX8 waterproofing, a larger seven-inch display, and longer battery life.

Best Buy and Target are now selling the standalone Paperwhite for $124.99, which marks a new low price. If you’re okay with purchasing a bundle, you can also grab it at Amazon with a power adapter and either a green, pink, or black fabric cover for $196.97 ($20 off); it’s also available at Amazon with a plant-based leather cover in green, pink, or black for $202.97 (also $20 off).

Read our Kindle Paperwhite (2024) review.
The 2024 Kindle Paperwhite.The 2024 Kindle Paperwhite.

$125

Amazon’s latest Paperwhite features a larger seven-inch display and noticeably faster performance. It also boasts longer battery life than the previous model, retains IPX8 waterproofing, and includes a USB-C port. Read our review.

$197

The seven-inch Kindle Paperwhite features a larger display and faster performance than Amazon’s entry-level ebook reader. You can also buy it in a bundle with a cover and a USB-C charger.

Like other Kindles, the new Paperwhite is available in a few different configurations — including an ad-free Signature Edition that’s identical to the standard model but comes with 32GB of storage, Qi wireless charging, and a backlight that will automatically adjust when needed.

Right now, you can buy the Signature Edition at Best Buy and Target for $149.99 ($50 off). You can also pick it up at Amazon with a wireless charging dock and a black, green, or pink fabric cover starting at $251.97 ($25 off). It’s also available at Amazon with a plant-based leather cover in black, green, or pink for $257.97 ($25 off).

$150

The premium Kindle Paperwhite Signature Edition offers the same design and performance as the standard model but with more storage and support for wireless charging.

$252

Amazon’s step-up Kindle Paperwhite bundle includes a Kindle Paperwhite Signature Edition, a wireless charging dock, and your choice of either a fabric or plant-based cover.

The best Kindle Paperwhite Kids (2024) deals

Amazon also rolled out a Kindle Paperwhite Kids for $179.99 in 2024. It’s identical to the standard Kindle Paperwhite, with the same waterproof design and sharp, seven-inch display. However, like the Kindle Kids, the e-reader is free of ads and offers optional parental controls. It also comes bundled with a kid-friendly cover, a two-year extended replacement guarantee, and six months of Amazon Kids Plus.

Right now, you can buy the latest Kindle Paperwhite Kids from Best Buy and Target for $129.99 ($50 off), which marks a new low price.

Someone outside sitting in grass and reading on a Kindle Paperwhite Kids deviceSomeone outside sitting in grass and reading on a Kindle Paperwhite Kids device

$130

Amazon’s kid-friendly Paperwhite is the same as the standard Paperwhite, but it’s ad-free and comes with the added benefits of a two-year hardware protection plan, six months of Amazon Kids Plus, and a choice of three kid-friendly covers.

The Kindle Scribe sitting on a bookshelf, with its display featuring my handwritten notes.

You can write in the Kindle Scribe and use its AI features to clean up the handwriting or summarize your notes.

The best Kindle Scribe (2024) deals

Like its predecessor, the second-gen Kindle Scribe is Amazon’s biggest e-reader. It packs a 10.2-inch display with 300ppi resolution, along with the same great battery life for which Kindles are known. What separates the Scribe from other Kindles, however, is that it comes with a stylus, which can be used to jot down notes or doodle in the ebook reader’s built-in notebook. With the latest Scribe, Amazon also introduced a new Active Canvas feature, so you can scribble notes directly on ebook pages, as well as a suite of AI-powered features that can summarize your notes and refine your handwriting.

Right now, you can pick up the base Kindle Scribe model for $259.99 ($140 off) at Best Buy, which is a new low price. You can also pick up the base Scribe at Amazon as a part of a bundle with a 9W power adapter, a Premium Pen, and either a plant-based leather cover starting at $444.97 ($55 off) or a “premium” leather cover starting at $459.97 ($60 off). Alternatively, the 64GB version is available at Amazon with the same accessories and a premium leather cover for $504.97 ($65 off).

Read our Kindle Scribe (2024) review.
The Kindle Scribe in front of a bunch of books sitting on a shelf.The Kindle Scribe in front of a bunch of books sitting on a shelf.

$260

The latest Kindle Scribe is a 10.2-inch e-reader with a stylus for taking notes. It’s faster than its predecessor and offers a host of new features, including one that lets you jot notes directly in your book.

A person on a couch reading on a Kindle Scribe.A person on a couch reading on a Kindle Scribe.

$445

Amazon’s base Kindle Scribe Essentials Bundle comes with a 16GB Kindle Scribe, a Premium Pen, a power adapter, and a cover in the color of your choice.

The Amazon Kindle Colorsoft e-reader sitting on top of a comic book.

The Kindle Colorsoft Signature Edition is Amazon’s only color e-reader.
Photos by Andrew Liszewski / The Verge

The best Kindle Colorsoft Signature Edition deals

In October, Amazon announced its first color e-reader, the Kindle Colorsoft Signature Edition. Like the Kindle Paperwhite Signature Edition, it boasts a seven-inch display with a crisp 300ppi resolution, IPX8 water resistance, wireless charging, and 32GB of storage. However, unlike the Paperwhite, the e-reader offers a color mode, which cuts the resolution in half. Thankfully, it’s still vibrant for a color E-Ink screen despite the lower resolution, rendering it particularly ideal for reading comic books and manga.

More recently, Amazon introduced a cheaper Colorsoft, one that retails for $249.99 and comes with only 16GB of storage. It lacks wireless charging and an auto-adjusting front light, but it’s otherwise identical to the first-gen model.

While the 16GB model has yet to receive a discount, you can currently grab the 32GB Signature Edition from Best Buy for an all-time low of $179.99 ($100 off). You can also save some money at Amazon if you buy it as a part of a bundle for $327.97 ($53 off), which nets you a wireless charging dock and plant-based leather cover in black, pink, or green. If you want a more premium experience, Amazon even sells it with a leather cover in red or black for $349.97 ($35 off).

Read our Kindle Colorsoft review.
The Amazon Kindle Colorsoft e-reader sitting on top of a comic book.The Amazon Kindle Colorsoft e-reader sitting on top of a comic book.

$180

The Kindle Colorsoft Signature Edition is Amazon’s first e-reader with a color display. It also boasts 32GB of storage, waterproofing, and support for wireless charging.

The Amazon Kindle Colorsoft on a stack of books.The Amazon Kindle Colorsoft on a stack of books.

$328

The Kindle Colorsoft Signature Edition is Amazon’s first color e-reader. It comes with wireless charging, IPX8 water resistance, and 32GB of storage. It retails for $279.99 by itself, but Amazon also sells it as part of a bundle that contains a wireless charging dock and one of two covers.

The best Kindle Colorsoft Kids deals

Last month, Amazon announced a kid-friendly version of the Colorsoft with 16GB of storage and an MSRP of $269.99. Like the Signature Edition, the Kindle Colorsoft Kids offers a seven-inch color display and IPX8 water resistance, but it lacks wireless charging. The ad-free ebook reader also comes with one of two covers, a one-year subscription to Amazon Kids Plus, an extended two-year warranty, and optional parental controls.

Given how recently it launched, there are currently no deals available on the Colorsoft Kids; however, you can still buy it at Amazon and Best Buy for its full retail price of $269.99.

A child holding a color Kindle Colorsoft e-reader with the display on.A child holding a color Kindle Colorsoft e-reader with the display on.

$270

Like the standard model, Amazon’s kid-friendly Colorsoft comes with a seven-inch color display and waterproofing. The 16GB e-reader also offers parental controls, a two-year warranty, a protective cover, and a year of Amazon Kids Plus.

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The best deals on 4K TVs

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Things are looking bright for those who want to nab a great TV in 2025 at a substantial discount. There’s usually a great deal happening on a mid- or high-end TV from LG, Sony, TCL, Hisense, or Amazon’s own Fire TV brand — even if the biggest discounts remain reserved for Black Friday, Cyber Monday, Amazon Prime Day, and during the lead-up to the Super Bowl.

Right now, there are a number of discounted 4K TVs to choose from, spanning a wide variety of prices, sizes, and feature sets. Whether you want a secondary screen for the bedroom, or a high-end OLED that’s built to provide the ultimate gaming or cinematic experience, we’ve picked out the best TV deals.

The best 4K TV deals for most people

Samsung’s Q8F is available for around $697.99 ($50 off) at Amazon and Best Buy for the 55-inch model, which is its lowest price ever and an excellent value for a QLED 4K TV. Its quantum dot LED panel boasts great contrast (especially in HDR content). The Q8F has a 120Hz panel and four HDMI 2.0 ports. This means you can play in 4K at up to 60Hz with a Nintendo Switch 2, Xbox Series S/X, or a PlayStation 5 Pro, or at a faster 120Hz refresh rate bumped down to 1440p resolution. Samsung is also including two free months of Xbox Game Pass Ultimate with purchase, which will allow you to stream games directly to your TV through the cloud, eliminating the need for a console.

The TV is powered by Samsung’s Q4 AI processor, which is used to upscale HD video to 4K when necessary, to optimize the picture in real-time, and make navigating its interface feel snappy. Samsung also touts the Q8F’s audio system, which adjusts the EQ and boost dialogue volume when needed. If you’ve cut the cord with cable, you can watch over 2,700 free channels of TV (over 400 of which are exclusive to Samsung TVs) in addition to streaming services. You can save $200 by jumping up to the 85-inch model, which is on sale for around $1,899.99 at Amazon and Best Buy.

$698

Samsung’s Q8F is an excellent all-around TV thanks to its 120Hz panel, wide color reproduction, and adaptive audio system.

If you want a 55-inch TV with a gorgeous and bright QD-Mini LED panel without spending over $1,000, the TCL’s QM7K is the set to get. It’s currently available for around $698 ($401 off) at Amazon and Best Buy, which is its lowest price ever. It features a native 144Hz refresh rate with support for up to 288Hz speeds at 1080p when playing games with VRR. However, only two of its four HDMI ports support those speeds; the other two top out at 4K/60Hz or 1440p/120Hz. It also features a dynamic light algorithm to prevent images from appearing washed out.

The TV boasts up to 2,500 local dimming zones, according to TCL, but that depends on the size you get. The folks at RTINGS found out that the 65-inch version has 966 zones, though even with fewer of them in the 55-inch model, it should still provide good brightness control. Having more dimming zones means the TV can control the brightness of more precise sections of the screen, helping to avoid blooming, which is when an area around the source of light on the screen is too bright, breaking the realism of the image. The QM7K is powered by TCL’s AiPQ Pro processor, which uses AI to manage its contrast, color, clarity, motion, and upscaling. TCL partnered with Bang & Olufsen to provide the TV’s audio system. You can get a 75-inch model for around $1,299.99 ($700 off) at Best Buy if you need a bigger screen.

$698

TCL’s midrange QM7K has a QD-Mini LED TV with a 144Hz refresh rate, hundreds of local dimming zones for more precise brightness controls, and a Bang & Olufsen audio system.

We have a dedicated section for high-end OLED TV deals below, but Panasonic’s Z85 is such a good value that it deserves consideration for folks who may be on a budget. The 65-inch model is on sale for $799.99 ($1,000 off) at BuyDig and $997.99 ($802 off) at Amazon, which is one of the deepest discounts on our list. The Z85’s OLED panel is its standout feature, as it achieves perfect black levels and vivid color. It has a 120Hz refresh rate panel, and two of its four HDMI ports support that speed at 4K. The Z85 also supports both Nvidia G-Sync and AMD FreeSync Premium, which minimize screen tearing and other visual artifacts when playing on a PC with a compatible video card.

The 4K TV features an HCX Pro AI Processor MKII to control its color, contrast, and clarity, optimizing the image and sound quality of whatever you’re watching in real-time. The TV’s audio system features a built-in subwoofer for enhanced bass. The Z85 runs FireOS, Amazon’s entertainment-focused OS, so you have the option to use many functions by asking Alexa via its voice-enabled remote. A 55-inch model of the Z85 is also available at BuyDig for just $699 ($900 off) and $897.99 ($702 off) at Amazon.

$700

Panasonic’s Z85 is an incredibly good value for an OLED TV at its size. It has a 120Hz refresh rate screen, support for AMD FreeSync and Nvidia G-Sync, and a Dolby Atmos-compatible audio system with built-in subwoofer.

The best 4K TV deals for those on a budget

Amazon’s Fire TV 4-Series is an affordable option if you want to upgrade a smaller HDTV to a 4K model. The 50-inch model is currently on sale for $289.99 ($110 off) at Amazon.The TV features an LED panel with a 60Hz refresh rate and support for HDR10 / HLG, which is totally sufficient for casual TV viewing or watching movies and TV shows. It runs FireOS, and comes with a remote that allows you to summon Amazon Alexa with the push of a button for a query or command. You can step up to a a 55-inch model for $359 ($100 off), if you like its modest feature set but want a slightly larger screen.

$290

Amazon’s 4-Series TV boasts solid specs, including HDR10 support, making it an extremely affordable option regardless of the chosen size.

If your budget is under $500, the 55-inch Hisense QD7 has a lot to offer for its current sale price of around $399.99 ($100 off) at Amazon and Best Buy. It features a QLED panel that can deliver more contrast and brightness than a typical LED TV, with support for HDR10 Plus and Dolby Vision with a peak brightness of 600 nits. The 4K set features a processor capable of AI upscaling and full array local dimming with 160 local dimming zones. A panel with full array local dimming offers better control of brightness and contrast than direct- or edge-lit LED panels (this video from LG shows how it works, but lower your volume first), providing a more consistent picture across the entire screen. The QD7’s obvious weak point is gaming, due to its 60Hz refresh rate, but if that’s not important to you, it remains a superb value. If you want a larger TV, you can get a 65-inch model for $499.99 ($100 off) at Amazon.

$400

The QD7 has a QLED panel that can display over a billion colors and supports multiple HDR formats. It can also upscale HD content using AI and offers support for Dolby Atmos.

The best deals on high-end 4K TVs

If you want a TV that produces reference-quality images, Sony’s Bravia 8 II (K65XR80M2) is the best choice. It was recently selected as the top TV in Valve Electronics’ 10th annual TV Shootout based on objective and subjective tests conducted by a panel of experts comparing each set to the image on a $43,000 reference monitor. Disclosure: Verge editor-in-chief Nilay Patel was one of the judges. The 55-inch model received a $400 price drop to around $2,598.99 at Amazon and Best Buy.

Sony’s premium set has a 120Hz refresh rate panel, with two HDMI 2.1 ports that support 4K at 120Hz, and two HDMI 2.0 ports that top out at 4K / 60Hz. It doesn’t support Nvidia’s G-Sync or AMD’s FreeSync Pro, so there aren’t any specific features on this TV that PC gamers can take advantage of. Sony calls the Bravia 8 II its brightest OLED screen yet, and testing conducted by Hometheaterreview found its maximum brightness was 1,880 nits when viewing HDR content. Its predecessor topped out at 1,300 nits HDR video, or roughly 44 percent dimmer.

The TV runs on Sony’s XR processor, which uses AI to adjust the color, contrast, and clarity of whatever you’re watching in real time to look better. The judges in the aforementioned TV Shootout chose Sony’s set as the best model for SDR (Standard Dynamic Range) processing, but third of four models compared for HDR (High Dynamic Range) processing. Any OLED TV can show true black, but judges agreed that the Bravia 8 II pulled ahead in grayscale and contrast when viewing SDR video.

Sony says its TV has modes calibrated for Netflix, Prime Video, and its own Sony Pictures Core streaming services, too. Sony Picture Core is a streaming service that’s available on select Bravia TVs and Sony gaming consoles, and allows you to stream or download 4K movies at far higher bitrates than competing services. The Bravia 8 II comes with 10 credits, which you can use to download movies for offline viewing, and two years of unlimited streaming for films in its catalogue.

If you want this TV in a larger size, Amazon and Best Buy have the 65-inch model marked down to $3,298 ($202 off).

Sony's Bravia 8 II OLED TV mounted on a wall with tables below it.Sony's Bravia 8 II OLED TV mounted on a wall with tables below it.

The LG C4 is the company’s 2024 best all-around OLED TV, and the 65-inch model currently on sale for around $1,396.99 ($204 off) at B&H Photo and Best Buy. Like the G5, it has a 120Hz panel with support for VRR, Nvidia G-Sync, and AMD FreeSync Premium (the option exists to enable a 144Hz mode if you dig in the TV’s options). Its embedded A9 AI Processor Gen7 offers higher-quality video upscaling and image optimization compared to the C3. The biggest difference between the C4 and G5 is its maximum brightness. The C4 tops out at an advertised 1,000 nits, though that will vary depending on the content you’re watching. It has a three-channel audio system, which might sound impressive compared to other TVs, but still can’t compete with a soundbar. When you’re not watching videos or playing games, you can also enable the C4’s Gallery Mode to display art. The LG C4 shares many of the same core features as the G5, but at nearly $1,000 less. You can also save on the 77-inch model, which is on sale for around $2,496 ($1000 off) at B&H Photo.

$1397

LG’s C4 has the same refresh rate and gaming-centric features, with a fast AI-enabled processor and perfect contrast on its OLED panel.

If you love playing games or watching movies, but don’t have space for a massive OLED TV, LG’s B4 is 48 inches and down to just $599 ($100 off) at Best Buy. It features a 120Hz panel with support for AMD FreeSync Premium, Nvidia G-Sync, VRR gaming, and a 0.1ms response time just like the premium C4. The 4K set has an a8 AI Processor 4K that’ll upscale non-4K video and optimize video and audio quality better than its predecessor, though not as well as the chips in LG’s higher-end TV models. The B4 also has LG’s Gallery Mode for displaying photos or paintings when you’re not actively using it. If you’ve never tried an OLED TV before, LG’s B4 is an excellent choice at its current sale price. You’ll get great contrast and all of the important gaming features available on higher-end TVs while spending substantially less. Best Buy has also discounted the 55-inch model down to $999.99 ($200 off).

$599

LG’s B4 has many of the same gaming features as the higher-end C4 and G5, including a 120Hz panel and support for Nvidia G-Sync and AMD FreeSync Premium. Its AI processor will also improve the quality of non-4K TV shows and movies you watch.

Sony’s 65-inch A95L is a premium TV with features that should appeal to gamers and cinephiles alike. It has a 120Hz panel and two HDMI 2.1 ports (four HDMI ports total), so you can play games in 4K at up to 120 frames per second. Its two HDMI 2.0 ports are fine for last-generation consoles like the original Nintendo Switch. If you connect a PS5, the TV will adjust its video settings based on the genre of game you’re playing, which is a nice touch, but games on that console will look incredible on any OLED set.

Sony’s Cognitive Processor XR powers the A95L, which enables better motion processing so sports and games look less blurry. It also claims to improve the contrast and colors compared to previous generation Sony TVs. It has a peak brightness of 1,300 nits according to lab tests by Tom’s Guide, which is higher than most of the other OLED TVs we found on sale.

The A95L is a Bravia-series TV, which means it can access Sony’s Picture Core. This video on demand service has the highest-bitrate (aka video quality) of any streaming platform, which means what you watch will look closer to an uncompressed 4K Blu-ray than a 4K stream from Netflix. Its library is limited, but Sony includes 10 credits with A95L, so you can download movies to keep forever, and a 24-month subscription that lets you stream videos from the library.

If you want a higher-end OLED TV, Sony’s A95L is a great choice and has features you won’t find on non-Sony TVs. You can also get the 65-inch model on sale for $2698 ($801 off) at Amazon.

An image of Sony's XR A95L on top of a media center.An image of Sony's XR A95L on top of a media center.

$1998

Sony’s XR A95L has a 120Hz panel, 1,300 nit peak brightness, Cognitive Processor XR, exclusive gaming features when it’a connected to a PS5, and can access the high-fidelity Sony Pictures Core streaming service.

Update, August 4th: Updated pricing and availability, and added new deals on Amazon’s 4-Series 4K TV and Sony’s Bravia 8 II OLED 4K TV.

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Valve founder Gabe Newell just purchased a superyacht company

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In a post about the change, Oceanco says Newell’s interest in the brand comes from a “lifelong fascination with the sea” and “a deep respect for the people who live and work on it.” Oceanco is based in the Netherlands, and it has changed leadership a few times since its founding in 1987, with private investor Mohammed Al Barwani helming the company for the past 15 years before Newell came along.

As for what Newell plans to do now that he’s the head of a big superyacht builder, Oceanco puts it pretty simply: “His first decision? Leave the team alone. Seriously. Oceanco has vision and integrity, and a culture that actually works. Gabe doesn’t want to fix it, he wants to fuel it.”

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