Artificial Intelligence
Google's AI overviews and SEO in high-stakes industries
If you’ve searched anything on Google lately, chances are you’ve seen an AI overview (AIO). Formerly known as SGE, AI overviews are the succinct AI-generated summaries of information that appear right at the top of Google for a majority of search queries.
While it can serve as a convenient way to get a question answered quickly without having to sift through so many options of links to click on, it certainly has some issues. There have been plenty of instances of false information being presented.
Accuracy and trust are particularly important in high-stakes industries like health, law, and finance. What happens when someone asks Google a medical or legal question and receives a wrong answer?
The AIO also poses new challenges for SEO professionals, as it reshapes how users search online and how businesses need to shift their SEO strategy.
iLawyer Marketing, a law firm SEO, offers perspective on how businesses in high-stakes industries can stay visible and trusted in an AI-driven search landscape.
The technology behind AI overviews and their limitations
AI-generated summaries at the top of Google aren’t going anywhere. A recent study from Pew Research found that 58% of participants saw an AI-generated summary when conducting searches.
The summaries are created using large language models (LLMs) that aggregate content, extract relevant answers, and provide source citations. However, AI Overviews contain the same misinformation that organic results can, and they can hallucinate.
Plenty of controversy has arisen over AI hallucinations, or false statements that AI produces out of confusion. AI isn’t perfect, after all. There are also concerns over source transparency, as users can’t always tell where the answer is coming from at a glance. For high-stakes topics, that’s a problem. If the source is wrong or unreliable, the answer might be too.
Risks and opportunities in high-stakes industries
While some AI hallucinations are harmless and rather amusing (the “adding glue to pizza” response, for example), in high-stakes industries, this misinformation can have more serious consequences.
Consumers who are seeking medical or legal advice on Google, which is not recommended but inevitable, can end up with incorrect AI overviews shoved in their faces. And since such answers are prominently featured at the top of the page, they carry unearned authority. One bad answer could lead to poor medical decisions, legal missteps, or financial harm.
The good news is that AI overviews present an opportunity for authoritative, trustworthy sites to be cited more often. For professionals in law, healthcare, and finance, this means it’s important to have content that is accurate, well-structured, and published by credentialed experts.
The bad news for SEO experts is that organic rankings are no longer the sole focus. The new race is to be featured in the AIO. If a user asking for legal advice can get their answer, whether true or not, without clicking any links, why would they?
Fortunately, if you’re ranking well organically, you have a higher chance of being featured in the AIO. Ahrefs recently found that 76% of AIO citations pull from the top ten results.
Implications for law firm SEO
How can law firms and other high-stakes professionals adapt? They need to ensure that content is addressing common questions and doing so in a clear, structured format.
The concept of E-E-A-T is alive and well in SEO: Experience, Expertise, Authoritativeness, Trustworthiness. This content strategy hasn’t gone anywhere and is likely a factor in AIO citations.
In legal content, questions like “Do I need a lawyer after a car accident?” can be used as headings, with a clear answer following. Any legal answer that can be cited with a government statute should absolutely do so.
Another aspect of gaining authority and trust comes from getting high-quality backlinks. Being cited in trusted sources like legal directories, news sites, or .edu and .gov pages is still an important part of SEO strategy.
SEO professionals suggest focusing on both traditional ranking factors and new AIO-specific formats to cover all the bases.
What SEO pros should be doing now
The first step in optimising for AI is to monitor how your site appears in overviews. You can search manually or use tools, but start tracking which queries you appear for and which page or section of your page is cited. You should also look at which page or section of your competitors’ pages are being cited.
Schema, or structured data, is one strategy for trying to get your content into the AIO. It communicates your content to Google in a language it understands more easily and is your best shot at getting rich results. Having FAQ sections on your pages with concise answers and structured data will improve AI accessibility.
It’s also a good idea to reevaluate which of your current pages are targeting high-intent, high-risk queries. Can you strengthen the answers? Improve readability? Cite more trustworthy sources? Even small edits might make a big difference.
Looking ahead
Google’s AI overviews are raising the bar for content in industries where precision matters. For law firm SEO and other high-stakes verticals, success now means becoming a trustworthy source, not just a top result.
Firms that invest in high-quality content, structure, and authority will be better positioned for an AI-driven search experience, no matter what that looks like in the future.
Artificial Intelligence
How Cisco builds smart systems for the AI era
Among the big players in technology, Cisco is one of the sector’s leaders that’s advancing operational deployments of AI internally to its own operations, and the tools it sells to its customers around the world. As a large company, its activities encompass many areas of the typical IT stack, including infrastructure, services, security, and the design of entire enterprise-scale networks.
Cisco’s internal teams use a blend of machine learning and agentic AI to help them improve their own service delivery and personalise user experiences for its customers. It’s built a shared AI fabric built on patterns of compute and networking that are the product of years spent checking and validating its systems – battle-hardened solutions it then has the confidence to offer to customers. The infrastructure in play relies on high-performance GPUs, of course, but it’s not just raw horse-power. The detail is in the careful integration between compute and network stacks used in model training and the quite different demands from the ongoing load of inference.
Having made its name as the de facto supplier of networking infrastructure for the enterprise, it comes as no shock that it’s in network automation that some of its better-known uses of AI finds their place. Automated configuration workflows and identity management combine into access solutions that are focused on rapid network deployments generated by natural language.
For organisations looking to develop into the next generation of AI users, Cisco has been rolling out hardware and orchestration tools that are aimed explicitly to support AI workloads. A recent collaboration with chip giant NVIDIA led to the emergence of a new line of switches and the Nexus Hyperfabric line of AI network controllers. These aim to simplify the deployment of the complex clusters needed for top-end, high-performance artificial intelligence clusters.
Cisco’s Secure AI Factory framework with partners like NVIDIA and Run:ai is aimed at production-grade AI pipelines. It uses distributed orchestration, GPU utilisation governance, Kubernetes microservice optimisation, and storage, under the umbrella product description Intersight. For more local deployments, Cisco Unified Edge brings all the necessary elements – compute, networking, security, and storage – close to where data gets generated and processed.
In environments where latency metrics are critically important, AI processing at the edge is the answer. But Cisco’s approach is not necessarily to offer dedicated IIoT-specific solutions. Instead, it tries to extend the operational models typically found in a data centre and applies the same technology (if not the same exact methodology) to edge sites. It’s like data centre-grade security policies and configurations available to remote installations. Having the same precepts and standards in cloud and edge mean that Cisco accredited engineers can manage and maintain data centres or small edge deployments using the same skills, accreditation, knowledge, and experience.
Security and risk management figure prominently in the Cisco AI narrative. Its Integrated AI Security and Safety Framework applies high standards of safety and security throughout the life-cycle of AI systems. It considers adversarial threats, supply chain weakness, the risk profiles of multi-agent interactions, and multi-modal vulnerabilities as issues that have to be addressed regardless of the nature or size of any deployment.
Cisco’s work on operational AI also reflects broader ecosystem conversations. The company markets products for organisations wanting to make the transition from generative to agentic AI, where autonomous software agents carry out operational tasks. In most cases, this requires new tooling and new operational protocols.
Cisco’s future AI plans include continuing its central work in infrastructure provision for AI workloads. It’s also pursuing broader adoption of AI-ready networks, including next-gen wireless and unified management systems that will control systems across campus, branch, and cloud environments. The company is also expanding its software and platform investments, including its most recent acquisition (NeuralFabric), to help it build a more comprehensive software stack and product portfolio.
In summary, Cisco’s AI deployment strategy combines hardware, software, and service elements that embed AI into operations, giving organisations a route to production-grade systems. Its work can be found in large-scale infrastructure, systems for unified management, risk mitigation, and anywhere that connects distributed, cloud, and edge computing.
(Image source: Pixabay)
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Artificial Intelligence
Combing the Rackspace blogfiles for operational AI pointers
In a recent blog output, Rackspace refers to the bottlenecks familiar to many readers: messy data, unclear ownership, governance gaps, and the cost of running models once they become part of production. The company frames them through the lens of service delivery, security operations, and cloud modernisation, which tells you where it is putting its own effort.
One of the clearest examples of operational AI inside Rackspace sits in its security business. In late January, the company described RAIDER (Rackspace Advanced Intelligence, Detection and Event Research) as a custom back-end platform built for its internal cyber defense centre. With security teams working amid many alerts and logs, standard detection engineering doesn’t scale if dependent on the manual writing of security rules. Rackspace says its RAIDER system unifies threat intelligence with detection engineering workflows and uses its AI Security Engine (RAISE) and LLMs to automate detection rule creation, generating detection criteria it describes as “platform-ready” in line with known frameworks such as MITRE ATT&CK. The company claims it’s cut detection development time by more than half and reduced mean time to detect and respond. This is just the kind of internal process change that matters.
The company also positions agentic AI as a way of taking the friction out of complex engineering programmes. A January post on modernising VMware environments on AWS describes a model in which AI agents handle data-intensive analysis and many repeating tasks, yet it keeps “architectural judgement, governance and business decisions” remain in the human domain. Rackspace presents this workflow as stopping senior engineers being sidelined into migration projects. The article states the target is to keep day two operations in scope – where many migration plans fail as teams discover they have modernised infrastructure but not operating practices.
Elsewhere the company sets out a picture of AI-supported operations where monitoring becomes more predictive, routine incidents are handled by bots and automation scripts, and telemetry (plus historical data) are used to spot patterns and, it turn, recommend fixes. This is conventional AIOps language, but it Rackspace is tying such language to managed services delivery, suggesting the company uses AI to reduce the cost of labour in operational pipelines in addition to the more familiar use of AI in customer-facing environments.
In a post describing AI-enabled operations, the company stresses the importance of focus strategy, governance and operating models. It specifies the machinery it needed to industrialise AI, such as choosing infrastructure based on whether workloads involve training, fine-tuning or inference. Many tasks are relatively lightweight and can run inference locally on existing hardware.
The company’s noted four recurring barriers to AI adoption, most notably that of fragmented and inconsistent data, and it recommends investment in integration and data management so models have consistent foundations. This is not an opinion unique to Rackspace, of course, but having it writ large by a technology-first, big player is illustrative of the issues faced by many enterprise-scale AI deployments.
A company of even greater size, Microsoft, is working to coordinate autonomous agents’ work across systems. Copilot has evolved into an orchestration layer, and in Microsoft’s ecosystem, multi-step task execution and broader model choice do exist. However, it’s noteworthy that Redmond is called out by Rackspace on the fact that productivity gains only arrive when identity, data access, and oversight are firmly ensconced into operations.
Rackspace’s near-term AI plan comprises of AI-assisted security engineering, agent-supported modernisation, and AI-augmented service management. Its future plans can perhaps be discerned in a January article published on the company’s blog that concerns private cloud AI trends. In it, the author argues inference economics and governance will drive architecture decisions well into 2026. It anticipates ‘bursty’ exploration in public clouds, while moving inference tasks into private clouds on the grounds of cost stability, and compliance. That’s a roadmap for operational AI grounded in budget and audit requirements, not novelty.
For decision-makers trying to accelerate their own deployments, the useful takeaway is that Rackspace has treats AI as an operational discipline. The concrete, published examples it gives are those that reduce cycle time in repeatable work. Readers may accept the company’s direction and still be wary of the company’s claimed metrics. The steps to take inside a growing business are to discover repeating processes, examine where strict oversight is necessary because of data governance, and where inference costs might be reduced by bringing some processing in-house.
(Image source: Pixabay)
Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx and co-located with other leading technology events. Click here for more information.
AI News is powered by TechForge Media. Explore other upcoming enterprise technology events and webinars here.
Artificial Intelligence
Ronnie Sheth, CEO, SENEN Group: Why now is the time for enterprise AI to ‘get practical'
Before you set sail on your AI journey, always check the state of your data – because if there is one thing likely to sink your ship, it is data quality.
Gartner estimates that poor data quality costs organisations an average of $12.9 million each year in wasted resources and lost opportunities. That’s the bad news. The good news is that organisations are increasingly understanding the importance of their data quality – and less likely to fall into this trap.
That’s the view of Ronnie Sheth, CEO of AI strategy, execution and governance firm SENEN Group. The company focuses on data and AI advisory, operationalisation and literacy, and Sheth notes she has been in the data and AI space ‘ever since [she] was a corporate baby’, so there is plenty of real-world experience behind the viewpoint. There is also plenty of success; Sheth notes that her company has a 99.99% client repeat rate.
“If I were to be very practical, the one thing I’ve noticed is companies jump into adopting AI before they’re ready,” says Sheth. Companies, she notes, will have an executive direction insisting they adopt AI, but without a blueprint or roadmap to accompany it. The result may be impressive user numbers, but with no measurable outcome to back anything up.
Even as recently as 2024, Sheth saw many organisations struggling because their data was ‘nowhere where it needed to be.’ “Not even close,” she adds. Now, the conversation has turned more practical and strategic. Companies are realising this, and coming to SENEN Group initially to get help with their data, rather than wanting to adopt AI immediately.
“When companies like that come to us, the first course of order is really fixing their data,” says Sheth. “The next course of order is getting to their AI model. They are building a strong foundation for any AI initiative that comes after that.
“Once they fix their data, they can build as many AI models as they want, and they can have as many AI solutions as they want, and they will get accurate outputs because now they have a strong foundation,” Sheth adds.
With breadth and depth in expertise, SENEN Group allows organisations to right their course. Sheth notes the example of one customer who came to them wanting a data governance initiative. Ultimately, it was the data strategy which was needed – the why and how, the outcomes of what they were trying to do with their data – before adding in governance and providing a roadmap for an operating model. “They’ve moved from raw data to descriptive analytics, moving into predictive analytics, and now we’re actually setting up an AI strategy for them,” says Sheth.
It is this attitude and requirement for practical initiatives which will be the cornerstone of Sheth’s discussion at AI & Big Data Expo Global in London this week. “Now would be the time to get practical with AI, especially enterprise AI adoption, and not think about ‘look, we’re going to innovate, we’re going to do pilots, we’re going to experiment,’” says Sheth. “Now is not the time to do that. Now is the time to get practical, to get AI to value. This is the year to do that in the enterprise.”
Watch the full video conversation with Ronnie Sheth below:
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