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Marqeta Says Embedded Finance Will Turn Brands Into Banks | PYMNTS.com

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This environment is impacting executives in the payments and digital economy. They need to make tough choices regarding technology budgets and hiring, balancing immediate margin protection with long-term strategic ambitions.

It’s a situation that led PYMNTS to ask payments executives about those tough choices as part of the What’s Next in Payments Series titled “Trade Offs.” Marcin Glogowski, senior vice president, managing director of Europe and U.K. CEO at Marqeta, told PYMNTS that while the economic climate presents unique challenges, the underlying principle for businesses remains adaptation.

“All businesses exist, all the time, in environments that produce some form of risks and at various stages of political, geopolitical, economical change,” he said.

The central challenge for FinTech innovators, then, becomes identifying which payment technologies or initiatives are suitable for the marketplace and which are best put on hold, especially when a business proposition carries inherent risk.

For Marqeta, intent on tackling customer problems at scale, Glogowski said beyond looking at the potential of new technology, the company tests and assesses the inherent risks.

The objective is to ensure that any new technology delivers a “secure and stable benefit” to customers, prioritizing the stability of their solutions and platforms, he said.

Before any new payment technology is launched, Marqeta undertakes a comprehensive review. This involves consideration of the value it will add, the specific problems it will solve for customers, and the broader economic and market context in which it will operate.

This vetting process underscores a commitment to responsible innovation, ensuring that technological advancements translate into tangible, reliable advantages for their clients, Glogowski said.

The nuanced regulatory landscape, particularly in Europe and the United Kingdom post-Brexit, further highlights the need for such widespread planning. The practical execution of financial services became “a bit more granular, a bit more difficult” from a licensing and operational perspective, he said.

“We’re ensuring not just that [the offerings] contain value, but they secure and offer a stable benefit to our customers,” he said. “We care a lot about stability of our customers utilizing our solutions and our platform.”

That approach necessitates a constant dialogue with customers as these enterprises launch and manage their own card programs, he said.

The company’s core strategy revolves around “profitable and sustainable growth,” Glogowski said. Financial decisions related to budgets, teams and resources are aligned to accelerate what Marqeta can offer its customers to speed up time to market.

The Need for Speed

In today’s payments ecosystem, speed is not merely an advantage; it is a fundamental requirement for success. Marqeta’s customers, many of whom are pioneering the next generation of financial services, embody this need for rapid execution.

“Our customers need to be fast,” Glogowski said. “This is the business. Speed is foundational to them.”

For Marqeta to remain a “partner of choice” for these innovative companies, it must mirror their speed and responsiveness, he said.

Marqeta’s core offerings are designed to empower this velocity. The company enables businesses to issue and manage their own payment cards, thereby allowing them to create distinctive customer experiences, maintain control over money movement and secure a competitive edge.

“We today enable many of the most innovative scaled FinTech and embedded finance companies globally in U.S., in Europe, such as Block, DoorDash, Uber and Klarna,” Glogowski said.

Last year alone, Marqeta processed nearly $300 billion for its customers.

A trend shaping the future of payments, and one central to Marqeta’s focus, is embedded finance.

“What we are seeing is more companies who are not traditionally in financial services themselves see the value of bringing financial context and financial elements to their existing relationships with their buyers, with their sellers, with consumers, with small and medium enterprises,” Glogowski said.

This trend allows non-financial companies to integrate financial services into their core offerings, enhancing customer relationships and creating new revenue streams.

However, the path to successful embedded finance is not without its challenges. The technology competence required to implement such programs correctly, in compliance with regulatory requirements, represents a substantial undertaking, which is made easier through partnering with Marqeta, he said.

Marqeta’s overarching goals “are to bring quality, to bring resiliency, to bring stability to these programs,” Glogowski said.

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Speed Raises $8 Million to Expand Bitcoin and Stablecoin Payment Solutions | PYMNTS.com

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The company will use the new funding to build capacity, expand to new regions, develop more merchant tools, enable cross-border and creator payouts, and maintain reliability and compliance, it said in a Tuesday (Dec. 16) blog post.

Speed’s offerings include a global payment layer called Speed Merchant that is designed for merchants, platforms and payment systems and enables them to accept both Bitcoin and stablecoins, according to the post.

The company also offers a Lightning wallet called Speed Wallet that serves individuals and businesses and enables Bitcoin and stablecoin transfers, supports global payouts, offers local on- and off-ramps, and powers USDT transactions, the post said.

“We’ve always believed that Bitcoin and stablecoins can power everyday payments,” Speed CEO Niraj Patel said in the post. “That requires real infrastructure—fast, compliant and scalable. This investment validates that belief and accelerates our mission.”

Speed co-founder Jayneel Patel said in the post that the company aims to “solve real problems with technology.”

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“Speed started as a merchant solution and has grown into a global payment network,” Jayneel Patel said, adding the company is “ready to take the next leap.”

Stablecoin issuer Tether and venture fund ego death capital co-led the funding round, per the post.

Tether said in a Tuesday press release that its investment supports its strategy to support Bitcoin-aligned financial infrastructure and expand the utility of its USDT stablecoin in real-world payment environments.

“We support teams building practical infrastructure that reduces friction in payments and expands access to reliable settlement rails,” Tether CEO Paolo Ardoino said in the release.

Tether’s USDT stablecoin is the most traded cryptocurrency by volume around the world.

Adam Gebner, associate at ego death capital, said in a Tuesday blog post that Speed processed over $1.5 billion in payment volume over the past 12 months and serves more than 1.2 million users.

“By bridging Lightning and stablecoins in a single, compliant platform, Speed is positioning itself as foundational infrastructure for the Bitcoin and stablecoin economy, serving merchants, platforms and users across both developed and emerging markets,” Gebner said in the post.

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Databricks Targets $134 Billion Valuation in New Funding Round | PYMNTS.com

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Data analytics/artificial intelligence (AI) firm Databricks is reportedly raising $4 billion in a new funding round.

This Series L round would value the company at $134 billion, up 34% from its last session of funding during the summer, the Wall Street Journal (WSJ) reported Tuesday (Dec. 16).

Ali Ghodsi, Databricks’ co-founder and CEO, told the WSJ the company plans to use the new funding to invest in its core data-analytics products and AI software, while also letting its workers engage in secondary share sales.

The company, among the most valuable private firms in Silicon Valley, also plans to hire around 600 fresh college graduates in 2026, the CEO added, in addition to adding thousands of new jobs worldwide in Asia, Latin America and Europe. It also plans to hire AI researchers, who are typically paid top salaries, the WSJ added.

The report noted that Databricks has benefited from the AI boom, which relies partially on private corporate data to customize AI models. Databricks told the WSJ that its data-warehousing product, which can serve as an underlying data platform for AI services, surpassed a $1 billion revenue run rate at the end of October.

This year has seen Databricks ink deals with OpenAI and Anthropic to help sell AI services to business customers. Each of these partnerships are designed to push clients to develop AI agents, or independent bots that can carry out tasks on behalf of humans.

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The company’s new funding round comes three months after Databricks’ Series K round, which valued it more than $100 billion, up from $62 billion at the start of the year.

In other AI news, PYMNTS wrote earlier this week about The General Intelligence Company of New York, a start up developing agent-based systems designed to take over large portions of company operations.

“The company’s name deliberately evokes Gilded Age ambition, and founder Andrew Pignanelli told PYMNTS that the reference was intentional,” that report said. “He said he views AI as foundational infrastructure for the next era of company-building, much as railroads and industrial capital reshaped the United States economy more than a century ago.”

The company started by working backward from “the one-person billion-dollar business,” as Pignanelli termed it.

“We started at the end, the actual one-person billion-dollar company, and worked our way back and we were like, ‘What can we do today?’” he said.

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Apple App Store Fees Face Pressure From EU Developers | PYMNTS.com

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A collection of app developers and consumer groups want Europe to enforce laws against Apple.

The Coalition of App Fairness (CAF) on Monday (Dec. 15) issued an open letter to the European Commission (EC) accusing the tech giant of “persistent” non-compliance with Europe’s Digital Markets Act (DMA).

The letter follows findings from the EC that Apple had violated the DMA by keeping developers from directing users to alternative payment methods, fining the tech giant $588 million.

Apple in turn revised its terms for its app store to impose fees that ranged from from 13% for smaller businesses to up to 20% for App Store purchases. However, the CAF says Apple has not addressed what it calls a core issue: the company’s fees are preventing fair competition.

“The law says that gatekeepers like Apple must allow developers to offer and conduct transactions outside of the App Store free of charge,” the letter said. “However, Apple is now charging developers commission, fees of up to 20% for such transactions. This is a blatant disregard for the law with the potential to vanquish years of meaningful work by the Commission.”

The CAF also notes that Apple plans to introduce new terms and conditions for the App Store next month, and says it suspects the new terms will include fees that violate the DMA.

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“Apple cannot be permitted to exploit its gatekeeper position by holding the entire industry hostage,” the letter added.

PYMNTS has contacted Apple for comment but has not yet gotten a reply. The company had in September called on the commission to rethink the DMA, which was created to prevent market abuse by tech giants doing business in Europe.

“Over that time, it’s become clear that the DMA is leading to a worse experience for Apple users in the EU,” Apple wrote in a blog post. “It’s exposing them to new risks, and disrupting the simple, seamless way their Apple products work together. And as new technologies come out, our European users’ Apple products will only fall further behind.”

In its blog post, Apple argued the DMA requirements for allowing other app marketplaces and alternative payment systems don’t take into account the privacy and security standards of the App Store, putting customers at risk for being overcharged or scammed.

“The DMA also lets other companies request access to user data and core technologies of Apple products,” the company wrote. “Apple is required to meet almost every request, even if they create serious risks for our users.”

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