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WEX President Says APIs Move Embedded Finance Into B2B Mainstream | PYMNTS.com

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The consumerization of B2B payments has become a driving force in the industry. At its center sits the transition of embedded finance from experiment to maturity.

“It used to be sort of a theme or a dream … and now a few years into it, we no longer need big teams of developers or big budgets to enable embedded finance into a platform,” Eric Frankovic, president of corporate payments at WEX, told PYMNTS.

One of the biggest remaining inhibitors to adoption is psychological rather than technical, Frankovic said. Business leaders still carry institutional memory of painful enterprise software transitions. The comparison to ERP deployments includes long timelines, deep integrations, massive internal coordination and irreversible commitment.

But “embedded payments are nothing like that,” Frankovic said.

For years, embedded finance seemed inevitable but distant, a capability reserved for tech giants or FinTech disruptors with armies of engineers. Now, however, the technology has evolved from a speculative concept into a foundation of business infrastructure.

The distance between financial service providers and business platforms has collapsed through technology, APIs and embedded compliance.

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Consumerization of B2B Payments

Historically, B2B workflows required trade-offs, including security over speed, accuracy over ease, and legacy stability over innovation. But after years of settling for clunky, batch-based, multistep, human-assisted processes, business users are demanding consumer-grade ease, speed and visibility.

“We call it the Amazon effect,” Frankovic said. “We want that same feeling in B2B payments. … We’ve had to sacrifice [user experience] for years, and now, thanks to embedded finance, I don’t think we have to anymore.”

This consumerization of business payments is not merely aesthetic. It is about eliminating operational drag. From invoice management to transaction authorization and settlement, processes that were once linear and administrative are becoming instant and automated. The reduction of friction increases product stickiness, creates new monetization opportunities and shifts the competitive frontier.

“Embedded finance has become a fairly straightforward, simple process to implement,” Frankovic said, adding that companies can adopt incrementally. “You don’t have to do it all at once. You can dance into this slowly … implement a few pieces of the puzzle, get comfortable … and then go deeper.”

Embedded finance becomes an upgrade path, not a replacement project, and that points to one of the most consequential shifts across embedded finance: the need to build these solutions internally.

“There was a time … thinking, ‘Oh, we have engineers that are so smart and they could really just kind of hack this together.’ … That era is over,” Frankovic said.

What has emerged are white-label, outsourced platforms that help accelerate adoption.

“Use a provider like WEX that can be a seamless back end,” he said. “There’s a whole ancillary arm of revenue that you can add in just by monetizing payments in a more sophisticated way.”

APIs as the New Standard

At the heart of this embedded finance architecture is the humble API. Rather than becoming burdened by the embedded platform’s complexity, developers become free to focus on product innovation while API endpoints orchestrate regulated, secure and scalable financial functions.

“APIs have changed the game clearly,” Frankovic said. “They’re less time-consuming. They’re simpler and straightforward.”

APIs mark a structural turning point in how financial infrastructure is deployed.

“They take the burden really off of the developers,” he said. “You can just sort of plug in, for lack of a better term, and let the APIs do the heavy lifting.”

API-driven implementation shrinks roadmaps, which is important, he said. What once required “weeks and months and even years … you can do … in really short order.”

At the same time, artificial intelligence fraud has become one of the most urgent catalysts for adopting embedded, platform-level payment solutions. Embedded finance, when supported by dedicated providers, builds robust compliance and anti-fraud protections directly into workflows, layers that are difficult for most companies to replicate alone.

“The dawn of AI has increased the velocity with which we’re seeing fraudsters attack companies of all kinds,” Frankovic said.

As he put it, embedded finance is now “a fairly straightforward, simple process.” The companies that treat it as such could be the ones shaping the next generation of B2B financial experience.

For all PYMNTS B2B coverage, subscribe to the daily B2B Newsletter.

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Speed Raises $8 Million to Expand Bitcoin and Stablecoin Payment Solutions | PYMNTS.com

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The company will use the new funding to build capacity, expand to new regions, develop more merchant tools, enable cross-border and creator payouts, and maintain reliability and compliance, it said in a Tuesday (Dec. 16) blog post.

Speed’s offerings include a global payment layer called Speed Merchant that is designed for merchants, platforms and payment systems and enables them to accept both Bitcoin and stablecoins, according to the post.

The company also offers a Lightning wallet called Speed Wallet that serves individuals and businesses and enables Bitcoin and stablecoin transfers, supports global payouts, offers local on- and off-ramps, and powers USDT transactions, the post said.

“We’ve always believed that Bitcoin and stablecoins can power everyday payments,” Speed CEO Niraj Patel said in the post. “That requires real infrastructure—fast, compliant and scalable. This investment validates that belief and accelerates our mission.”

Speed co-founder Jayneel Patel said in the post that the company aims to “solve real problems with technology.”

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“Speed started as a merchant solution and has grown into a global payment network,” Jayneel Patel said, adding the company is “ready to take the next leap.”

Stablecoin issuer Tether and venture fund ego death capital co-led the funding round, per the post.

Tether said in a Tuesday press release that its investment supports its strategy to support Bitcoin-aligned financial infrastructure and expand the utility of its USDT stablecoin in real-world payment environments.

“We support teams building practical infrastructure that reduces friction in payments and expands access to reliable settlement rails,” Tether CEO Paolo Ardoino said in the release.

Tether’s USDT stablecoin is the most traded cryptocurrency by volume around the world.

Adam Gebner, associate at ego death capital, said in a Tuesday blog post that Speed processed over $1.5 billion in payment volume over the past 12 months and serves more than 1.2 million users.

“By bridging Lightning and stablecoins in a single, compliant platform, Speed is positioning itself as foundational infrastructure for the Bitcoin and stablecoin economy, serving merchants, platforms and users across both developed and emerging markets,” Gebner said in the post.

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Databricks Targets $134 Billion Valuation in New Funding Round | PYMNTS.com

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Data analytics/artificial intelligence (AI) firm Databricks is reportedly raising $4 billion in a new funding round.

This Series L round would value the company at $134 billion, up 34% from its last session of funding during the summer, the Wall Street Journal (WSJ) reported Tuesday (Dec. 16).

Ali Ghodsi, Databricks’ co-founder and CEO, told the WSJ the company plans to use the new funding to invest in its core data-analytics products and AI software, while also letting its workers engage in secondary share sales.

The company, among the most valuable private firms in Silicon Valley, also plans to hire around 600 fresh college graduates in 2026, the CEO added, in addition to adding thousands of new jobs worldwide in Asia, Latin America and Europe. It also plans to hire AI researchers, who are typically paid top salaries, the WSJ added.

The report noted that Databricks has benefited from the AI boom, which relies partially on private corporate data to customize AI models. Databricks told the WSJ that its data-warehousing product, which can serve as an underlying data platform for AI services, surpassed a $1 billion revenue run rate at the end of October.

This year has seen Databricks ink deals with OpenAI and Anthropic to help sell AI services to business customers. Each of these partnerships are designed to push clients to develop AI agents, or independent bots that can carry out tasks on behalf of humans.

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The company’s new funding round comes three months after Databricks’ Series K round, which valued it more than $100 billion, up from $62 billion at the start of the year.

In other AI news, PYMNTS wrote earlier this week about The General Intelligence Company of New York, a start up developing agent-based systems designed to take over large portions of company operations.

“The company’s name deliberately evokes Gilded Age ambition, and founder Andrew Pignanelli told PYMNTS that the reference was intentional,” that report said. “He said he views AI as foundational infrastructure for the next era of company-building, much as railroads and industrial capital reshaped the United States economy more than a century ago.”

The company started by working backward from “the one-person billion-dollar business,” as Pignanelli termed it.

“We started at the end, the actual one-person billion-dollar company, and worked our way back and we were like, ‘What can we do today?’” he said.

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Apple App Store Fees Face Pressure From EU Developers | PYMNTS.com

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A collection of app developers and consumer groups want Europe to enforce laws against Apple.

The Coalition of App Fairness (CAF) on Monday (Dec. 15) issued an open letter to the European Commission (EC) accusing the tech giant of “persistent” non-compliance with Europe’s Digital Markets Act (DMA).

The letter follows findings from the EC that Apple had violated the DMA by keeping developers from directing users to alternative payment methods, fining the tech giant $588 million.

Apple in turn revised its terms for its app store to impose fees that ranged from from 13% for smaller businesses to up to 20% for App Store purchases. However, the CAF says Apple has not addressed what it calls a core issue: the company’s fees are preventing fair competition.

“The law says that gatekeepers like Apple must allow developers to offer and conduct transactions outside of the App Store free of charge,” the letter said. “However, Apple is now charging developers commission, fees of up to 20% for such transactions. This is a blatant disregard for the law with the potential to vanquish years of meaningful work by the Commission.”

The CAF also notes that Apple plans to introduce new terms and conditions for the App Store next month, and says it suspects the new terms will include fees that violate the DMA.

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“Apple cannot be permitted to exploit its gatekeeper position by holding the entire industry hostage,” the letter added.

PYMNTS has contacted Apple for comment but has not yet gotten a reply. The company had in September called on the commission to rethink the DMA, which was created to prevent market abuse by tech giants doing business in Europe.

“Over that time, it’s become clear that the DMA is leading to a worse experience for Apple users in the EU,” Apple wrote in a blog post. “It’s exposing them to new risks, and disrupting the simple, seamless way their Apple products work together. And as new technologies come out, our European users’ Apple products will only fall further behind.”

In its blog post, Apple argued the DMA requirements for allowing other app marketplaces and alternative payment systems don’t take into account the privacy and security standards of the App Store, putting customers at risk for being overcharged or scammed.

“The DMA also lets other companies request access to user data and core technologies of Apple products,” the company wrote. “Apple is required to meet almost every request, even if they create serious risks for our users.”

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